Websites that scroll....forever....
-
I'm seeing more and more websites that have all their content on one page. I came across www.otbthink.com today and am wondering if I'm missing something here.
I ask this because I am trying to figure out how to link to their copy writing portion of their website. I have a client that is in their area and needs someone to do some copy writing work for them. All the content there is being served through css. The search engines will see it but how do you optimize for this sort of site? How do you link to a particular section of this site? Am I missing something obvious here?
Thanks.
-
Lets just play that out for a second.
If I was going to link to their services pages then I wouldn't use "services" as the anchor text. I would probably use the company's name (their brand name) because it's their service page. This sort of website is perfect for that because it will have tons of links to the home URL with the brand name of the website, some with "services" some with "contact" etc. It wouldn't be hit for over optimization because you have to link to the home page and not a sub-page for these queries. Also, the blog post on specific topics will have their own sub-pages and those can be handled with SEF URLS and those should rank too with their own links.
I'm playing devils advocate here but I'm wondering if we PURE SEO guys are missing something.
-
Since these rank so poorly, if more companies want to put up long page sites like this, in the end, it makes our jobs working on more focused sites easier, doesn't it?
-
Oh god, I couldn't agree more with you. Infinite Scroll pages/sites just look and feel awful to me from a user standpoint and they detract from sites from an SEO standpoint.
-
These sites are silly i don't understand their popularity. I'd assume the fad will die off sooner or later as it is terrible from an seo standpoint.
-
Thanks for the tip! That works.
The people who did his website are supposed to be pretty good and they are telling them that this is the way to go for a website. I'm just puzzled I guess.
The only thing I can think of that may be in play here is the ability to rank for co-citations or something...
They do have a blog and theoretically if it is good then people will link to those sub-pages. And I can kind of see how people don't really link to your services or other company related pages so building all the links to one URL would be okay...I guess. I'm just starting to see it more and more but don't know how this would be helpful to the user or the search engines.
-
You can link to: http://www.otbthink.com/#section2
That will bring you to the page and jump to that relevant section.
I agree that I don't think the site layout is optimal.
-
Hey Darin, (great name...mine too)
Yes, I can do that if I own a site but I don't even work with them. I just wanted to share their information with a client of mine. I can't see how this can be good for SEO or linkability for backlinks.
-
With so much copy on one page, I'd be concerned about naturally having more than 100 links on that page.
As far as linking to a particular section of the site, you'd want to create named anchors to each particular section. See the following page for examples:
http://www.thesitewizard.com/html-tutorial/link-to-specific-line-or-paragraph.shtml
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to create robots.txt for my website
How I can create robots.txt file for my website guitarcontrol.com ? It is having login and Guitar lessons.
Technical SEO | | zoe.wilson170 -
Is the content on my website is garbage?
I received a mail from google webmasters, that my website is having low quality content. Website - nowwhatmoments.com
Technical SEO | | Green.landon0 -
Moving a website from one domain to another
Hi Guys, I figured I'd investigate this fully before potentially ruining a client's traffic. The rundown:Two websites; one is an ecommerce store and the other is just a brochure website which has references to the ecommerce store. The ecommerce store is hosted on a server we control whereas the brochure one isn't, the URL for the brochure store is nice and simple which is the reason for the switch, as the ecommerce URL is very long and hard to remember. Now from an SEO point of view will it be a case of 301 redirecting every URL from the old domain name to the new one one or is there an easier option? Any tips or links to more information would be much appreciated. Thanks, Dan
Technical SEO | | Sparkstone0 -
Website is not indexed in Google
Hi Guys, I have a problem with a website from a customer. His website is not indexed in Google (except for the homepage). I could not find anything that can possibly be the cause. I already checked the robots.txt, sitemap, and plugins on the website. In the HTML code i also couldn't find anything which makes indexing harder than usual. This is the website i am talking about: http://www.xxxx.nl/ (Dutch) The only thing that i am guessing now is the Google sandbox, but even that is quite unlikely. I hope you guys discover something i could not find! Thanks in advance 🙂
Technical SEO | | B.Great0 -
New Website and Domain Question
Hi all, I am launching a new website around the end of October and I have purchased a great domain to use for it. My question is should I put some kind of holding page up to try and start building up some domain authority in preperation for launch? Or maybe a blog at www.domain.com/blog and then keep all the blog content at the same location when the full site goes up? Or is it best to wait and just launch the site when the first version is complete? Thanks, Ben
Technical SEO | | BenInder0 -
Should I Do On Site Optimization For A Website That Will Get A New Design
Would it be wise for me to start implementing onsite optimization changes on a website, such as the changing urls, adding in keywords in meta tags, meta descriptions, etc if the website is about to get a totally new design. For example if I wanted to change the url structure and onsite optimization features would the changes still be on the new website.
Technical SEO | | TSpike10 -
What is the best website structure for SEO?
I've been on SEOmoz for about 1 month now and everyone says that depending on the type of business you should build up your website structure for SEO as 1st step. I have a new client click here ( www version doesn't work)... some bugs we are fixing it now. We are almost finished with the design & layout. 2nd question have been running though my head. 1. What would the best url category for the shop be /products/ - current url cat ex: /products/door-handles.html 2. What would you use for the main menu as section for getting the most out of SEO. Personally i am thinking of making 2-3 main categories on the left a section where i can add content to it (3-4 paragraphs... images maybe a video).So the main page focuses on the domain name more and the rest of the sections would focus on specific keywords, this why I avoid cannibalization. Main keyword target is "door handles" Any suggestions would be appreciated.
Technical SEO | | mosaicpro0 -
Google website-links changing back and fourth
Thought I might ask you guys if you have ever seen anything similar, 'cause I sure haven't. 🙂 I have a client who stumbled across a problem with his website links. Google change them back and fourth. one day one of the links will be called "iPhone 4 accessories" and some weeks pass and then it changes to " 4 accessories". Weeks pass again and then the iphone is back. First I thought to myself that Google might have expanded the AdWords filter to include website-links.. But then I remembered that they were ordered by the EU courts to size that practice.. so that can't be it. Plus allot of his competition doesn't seem to have the same problem. I have checked everything, the links, title tags, page titles exc.. and I acn't realt find any reason why this should be happening to him and I must admit I have never seen anything similar. Any hints and pointers would be most welcome 🙂
Technical SEO | | ReneReinholdt0