What are other SEO's calling themselves now?
-
I am piggy backing off of Rand's latest Whiteboard Friday: http://www.seomoz.org/blog/why-we-cant-just-be-seos-anymore-whiteboard-friday (It is an awesome post if you haven't checked it out yet.)
I just want to hear some feedback from other industry professionals.
- Have you started defining/communicating your business as more than just, I do SEO?
- If so, what are you calling yourselves now and why?
- How has that been working out for you?
-
Awesome story. Thanks for sharing a real world experience. It's so important to go with a description that companies and marketing departments will understand.
-
We use "Inbound Marketing" as well as "Digital Marketing". Ever since I read Ian Lurie from Portent, Inc. comment regarding the term "SEO's", I try to avoid it as much as possible. For us, SEO is one of our many tactics, not our entire marketing strategy.
-
Having the "SEO" in your title is pretty much a requirement.
-
Thanks for all of the responses. All of the titles sound great and make a lot of sense.
We use "Online Marketing Consultant" basically because we started listening to how our clients introduce us on conference calls, emails, and in meetings. We found that, "This is ____. He/she is our Online Marketing Consultant," was the most frequently used introduction, so we have decided to go with that.
-
For the most part I've been going with Digital Marketing Consultant. However, my biz name has "SEO" in it (like SEOMoz). So I'm not sure I'll ever fully "not" be an SEO.
-
I go with "Website Consultant".
-
We go with "Web Marketing Specialist" or "Web Marketing Strategist." Some of the other agencies around here go with "Digital Marketing Associate." I like ours better.
-
A few years back the powers that be (or in this case WERE) here where I work decided that my department would go from 'Internet Marketers' to 'Online Acquisition Marketers'... it was horrible. No one understood what it meant and we found ourselves explaining our services far more than we ever had to in the past. Needless to say... it didn't last. We are back to 'internet marketers'. It is simple, people already know what it means - or if they don't the meaning is fairly self evident once you hear it. Just as in all things, simplicity is best. That was the lesson learned around here. In my defense... I hated even saying 'online acquisition marketing'... just sounded weird...
-
I like internet marketing consultant as well (It's broad enough to encompass many areas). It doesn't sound strategic (executive title), which could also be a plus.
But like everything else, titles are dime a dozen and everybody wants to be director or c-level.
-
I´m using internet marketing consultant because in the end we have to analyse the whole online marketing strategy; since the beginning to check for searchs and key words ( market) till social midias ( how they will find you on these channels)... in the end it´s all about to find you and how to convert users to clients
-
Yes, very awesome Whiteboard Friday - and I'd say Owned Media, while is correct is lost on most people as to what exactly that covers. I welcome a change from the "SEO" since so many we work with chalk that up to "fixing titles, and Meta Descriptions", though Internet Marketing Executive or Manager covers it all I think.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
EMD's How much should you offer for a good one?
Hi Everyone, I am launching out into an e-commerce site and I am looking at purchasing an EMD as my brand. The brand of product I am selling is different "brand" but the e-commerce brand I will be building will be for a three word keyword that is competitive and gets great traffic. My questions are these: 1. Is an EMD worth it? The asking price is $42k for a site that is a keyword that gets 60k searches per month. 2. How much should offer without being rude to the seller? 3. The $42k represents a significant portion of my start up cash. Forget converting, (that will be an ongoing tweak that I am committed to perform) will a good EMD help brand the site and drive the traffic? My thinking is that with social media and ppc you could burn through that money and not be any further ahead. Thanks a ton in advance for the weigh in. Happy Holidays everyone. Gary
Industry News | | gdavey1 -
What now?
Hi all What now for optimization projects. this is what I gathered so far with all the changes in the SEO world. No Stop guest blogging activity! no need to stress about directory submission. Yes - create great internal content that engage clients. this jmy problem. Great content OK and what can I do with it to get people engaged. Slogans are not action items. What engagement are beneficial to sites? like and +1 from within the site? sponsors posts on FB and how do they help website? We as agencies and consultant need action items and measurable activities. I like the changes however so far I do not know why or what? Many more Questions for later. Guy
Industry News | | ciznerguy0 -
Small Business SEO Recommendations
I work for a company that manages websites for several hundred small businesses. We do a good job with on-site optimization but don't do any link building for our clients. Occasionally, clients are in desperate need of links and ask us for recommendations. I've had a tough time finding a balance between quality consultants and affordable prices. I understand that link building campaigns, in general, carry a hefty price tag, but of our clients can't afford any of the big name agencies. We've also had a few of our clients get burned recently by bad link building and I don't want to point them in the wrong direction. Does anyone have any recommendations for companies or freelance consultants that do good work without breaking the bank? Thanks! Tim
Industry News | | TimKelsey1 -
Looking For A reliable Japanese Based SEO Agency
Hey everyone, my company is looking for a reliable SEO agency to help with our Japanese site. I was wondering if anyone had any possible positive experiences with one? Carl
Industry News | | geekdesign0 -
Just want to know if others have seen simliar results with Squidoo's organic visits
I have some old squidoo pages and yes they haven't been tended to as well as my other content that is outperforming it, and yes that could be why. So rather than asking why it is underperforming, I just want to know if anyone else has heard that Squidoo was in line for a spanking, or if anyone else has seen similar organic reductions. That way I know if it's me getting the spanking, or if it's squidoo. Thanks a mil. Tyler
Industry News | | TylerAbernethy0 -
SEO-contests like “hochgeschwindigkeitsSEO” worldwide?
In Germany people out of the SEO industry seem to love SEO contests - the latest one being to bring up the keyword “hochgeschwindigkeitsSEO” on Pos. 1 on Google until a set time (contest entry example here). There obviously is a price (newest iPhone) and a sponsor (Randolf Jorberg), but for the most part it's a contest which holds the Olympic thought: Being there just means most of it 🙂 So I was wondering: are there any other countries where such contests are being held? I have not heard of any examples and I am quite curious if any other SEO communites out there have something similar going on 🙂
Industry News | | blueSummit1 -
What's the oldest "blank" on the Internet?
What's the oldest active domain on the Internet? What was the first registered domain? What's the oldest active link? What other old web stuff can you think of?
Industry News | | Gyi0 -
Who is the Rand Fishkin of black hat seo?
If you had to choose one person to represent the black hat community who would it be?
Industry News | | JasonJackson0