How would you Improve this Page (to get conversions)?
-
I am looking for some help/advice/tips/suggestions on what you would do to improve this page in terms of getting customers to stay on the site or actually go a level down and place an order...
The page is : http://goo.gl/MIajx
I seem to be getting a decent amount of traffic, but it is not turning into orders... Any help would be greatly appreciated.
-
The colors are not really helping your site look professional and trustworthy.
Try to make the important parts of your website stand out more and make sure to direct your visitors to the important elements of the pages. I get more drawn to the left part of the website where you have the logo/slideshow then that i get drawn to clicking on your products. This is a definite conversion killer.
Look at a couple of good and authoritative looking webshops. Your products should stand out and the structure of your products should be clean.
The left area with the medals and brands should go to the right and your navigation should be on the left. The navigation should also look better. The grey doesn't really suit well with the rest of your website.
The product page has a table which doesn't make sense to me. But that could be because i am not a native english speaker and i know nothing about stackable storage bins.
Hope you think my advice was helpful. Let me know if you need more advice or help.
-
Check to see if your customers like the videos. Check in Youtube Analytics to see the stats and if people are indeed using your videos, watching them full length etc. If they are, it might make sense to include them somewhere on the page, as a video thumbnail and open a modal window with the video or something like that. You might then also want to look into doing a Video XML sitemap.
Looks great overall.
-
Looks much cleaner already
Shouldn't affect your rankings. If you want to keep the vids on the page, popular maneuver with ecommerce sites is to add content (and/or videos) into a drop down div. i.e. a hidden div that opens up when someone clicks "read more" or the like.
-
Thanks Oleg...
I have removed the videos from the sidebar and moved the text from the top of the page and put it into that sidebar....
Do you think moving that text and/or removing those videos will negatively affect my place in the Search engines?
-
Your color scheme is not doing you any favors. Red is supposed to make certain elements stand out, I feel like this whole page is yelling at me. Try to keep your color scheme to two/three colors + 1 call out color.
Suggest a few top sellers, preferably some that you carry in many sizes. As Kevin mentioned, filters would help people sort out exactly what they need.
The connect with us looks bad and is in a prime location. I'm sure this isn't your CTA for the page so I would move it towards the bottom of the page. Can use this place for the filters.
The "Plastic Storage Bins" sidebar just has the model number as a title and the price. Check your analytics to see how many people actually click on that. My guess is slim to none. Its non-descriptive and not relevant to the page. Instead, highlight 3 "top sellers" for the category they are currently viewing or something.
I would move the text below the products as they should be the main focus of the page.
The right sidebar videos are also out of place.. I highly doubt anyone would press play on one of three random videos that are 150px wide, with no titles.
There are many things you can do to improve this page.. main thing is that it is very busy and gives little direction to the visitor. Check out analytics and install something like inspectlet or clicktale to view how visitors interact with the page.
Cheers,Oleg
-
One suggestion is to include filtered/parametric search so the user can find what they want a bit faster.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practice in terms of link volume in a page
Hi everyone! Done a site audit recently and found that some articles in our Resource content (where we generally put useful industry news/posts) have multiple links in it (4 to 9 links in a single article). And these are usually internal links (within our domain), but there are few mixed with external domains. What we would like to know: What's the best practice in terms of regulating number of links (internal or external) in an article? Another case I noticed, some links in our articles appeared to be targeting same landing page, just different anchor texts used. Will this get us into trouble? Thanks in advanced for your help.
Link Building | | ktrich1 -
Page Authority
Hi Moz! My landing page has 30 page rank. However, none of my other pages have any page rank at all even though they are ranking high? Could you please explain this concept to me.
Link Building | | gorhansan0 -
Is there value of consistently getting a link from a high DA site?
Is there value in consistently getting a link from a high DA sites? For example, consistently posting on a blog monthly rather then only doing it once and getting a link/being done with it. Could you list the pros of consistently getting links on high DA sites?
Link Building | | calf0 -
Page Indexed?
Hello I register to berkly forum and put my link on my signature. but this link doesn't calculate for my website? Is this page indexable? http://opensees.berkeley.edu/community/viewtopic.php?f=6&t=30350
Link Building | | allyunit0 -
Link Building for Landing Page
Hey Guys, I have a client that is launching a website in about 2-3 months time. They have had a flash site for the last 4 years and have had no SEO/Link Building to the site and are now going to undertake my services for Content Strategy, Social Strategy and Link Building. In the interim (from now till the next 3 months) they will be launching a "coming soon" landing page. What I want to know is when doing their initial link building do I just concentrate on brand related links through local directories with the aim of getting a few local keyterms? Or should we be deploying a longer term strategy of going after the competitive keyterms now? Thanks,
Link Building | | ecentricmarketing
Michael0 -
Linking Value of a Page
Is it worth the effort trying to secure a link if the site has high domain authority but the page I want to link to me has page authority of 1?
Link Building | | waynekolenchuk0 -
Building separate pages for local searches
I found one of our competitors developed URLs for every state in the US. They linked all these sites back to their site and they are ranking very high for each of these states. Here are 2 examples http://metalbuildingsmississippi.com/ #1 for "metal buildins mississippi" http://metalbuildingsoklahoma.com/ #3 for "metal buildings oklahoma" these pages don't even have a PR. Would you recommend doing the same with my site, writing unique content for each URL and building links?
Link Building | | SEODinosaur0 -
Unblock Shopping Cart Page
Is it weird to remove the View Cart page from being blocked in robots.txt if it has links pointing to it?
Link Building | | poolguy0