Drop in rankings
-
Our keyword rankings have dropped greatly since July'12. Our site used to be in the top 8 rankings for the most competitive keywords on our industry and now rank 30+.
Being new to this industry any help would be greatly appreciated.
-
Thank you for replying Karen. As far as l am aware, nothing changed at that point. i visited the website you mentioned but l have no idea how to use it.
-
Thanks you for replying. What would be the best tool to use in order to run a general assessment and what should l be looking for?
-
Set up a campaign on SEOMoz, this will give you an indication of some quick fixes, you can definitely do more with your title tags. Did anything significant change with the website around this time? It might also be worth using this tool http://www.panguin.com/ and logging into it through your Analytics to see if you were effected by a Penguin or Panda update?
-
Hi,
It looks like you have a descendent trend since 2011 or so ...
http://screencast.com/t/hvS4lC8UNx
Right now your Adwords visibility is higher then your organic one and that is not good ..usually. (I mean it means your organic visibility is low)
There is not a lot of stability in your overall visibility and that is not good but the good thing is that on a first look it seams you have a lot of items to fix, easy fixes so there is room for better. You should run a general assessment, make a lits with items that you can improve and run with those in the beginning. You can even split those "chapters" and post here and I am sure a lot of people will send some good advice your way.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site is not ranking at all.
Can anybody check it what is the main culprit behind my website's growth?
Intermediate & Advanced SEO | | anshu14320 -
Why does some sites rank with no seo
Why is it that some site rank with zero efforts? I have been working on some seo for a while on my main site and i have been getting more info competition analysis with sem and moz. Looking at the states from this website which tends to popup often in the searches on page 1-2 before my site. This site is not keyword optimized, meaning they arent even trying to rank.
Intermediate & Advanced SEO | | CooperStrzelecki
There is no content, articles etc.,
6 backlinks (nothing powerful just 2 directory links and 2 from developer)
Site really isnt even designed to get traffic as its a trade only ecommerce website
I doubt they are hiding anything as far as backlinks etc. as it will get them too many visitors they dont want
The city i am searching isnt even on the page (it is a city within a city so maybe google still relates it)
PA 24 DA 15 Now my site:
Optimized reasearched keywords
175 backlinks
All my main pages have content with images, alt tags, internal linking
full of content, blogs, videos, products (probably 4000, could a site being too big be an issue?)
Site gets regular updates
I probably have 200 citations
All the social media which gets done often
PA 32 DA 20 They do get a good bit of traffic but that is probably the only thing i would see but it would be direct traffic mostly i believe as it would be people going to order regularly since it is a print reseller. They may have some age on me 15 vs 8 years. Could it be some kind of penalty i am not sure about lingering? According to what i know to check everyything looks ok, no shady links accoding to sem. I am working more and more on all the pages but this competittion site really doesnt have crap going on probably 8 pages and 1 page does all the ordering. What the hell does google want from me exactly!0 -
How to reverse declining Google rankings?
We have a long established business since 2004 and have been fortunate that having been one of the original companies in our industry, we have always enjoyed strong Google rankings. Unfortunately, these have been steadily declining over the past couple of years and a comparison of August to date against the equivalent period last year has seen a 20% drop in traffic from Google. We don't believe that it is being caused by a penalty and rather is the result of some strong players entering our market and tightening their focus which has caused us to take a dip in rankings. We are guilty of being complacent in our SEO - largely due to not knowing what to do and being scared to touch it when it was working in case we broke it! - but now it's time to fight back. We still have a strong site, good traffic levels and a strong product offering. We have knowledge of SEO and resources in house, but are not experts by any means. Our current plan is to: perform a technical site audit, fixing the issues highlighted by the Moz Pro Software put strong emphasis on our blog, writing daily about the latest news and events in our industry provide weekly content articles which are more in depth than the daily blog articles and which will be of interest to our community undertake surveys and publish infographics and statistics with the hope of being picked up in national newspapers Are there any key elements that we are missing out in this plan, or is that it in a nutshell? Any help and advice is greatly appreciated.
Intermediate & Advanced SEO | | simonukss0 -
Traffic drop after Facebook push
Hi all, We experienced a strange phenonema after a Facebook push, it appears the Google organic traffic was all but dead for five days after. Totally not sure why! It has since returned to about 80% of previous levels. http://postimg.org/image/3n1b7m7hf/
Intermediate & Advanced SEO | | ScottOlson0 -
Help! The website ranks fine but one of my web pages simply won't rank on Google!!!
One of our web pages will not rank on Google. The website as a whole ranks fine except just one section...We have tested and it looks fine...Google can crawl the page no problem. There are no spurious redirects in place. The content is fine. There is no duplicate page content issue. The page has a dozen product images (photos) but the load time of the page is absolutely fine. We have the submitted the page via webmaster and its fine. It gets listed but then a few hours later disappears!!! The site has not been penalised as we get good rankings with other pages. Can anyone help? Know about this problem?
Intermediate & Advanced SEO | | CayenneRed890 -
Huge drop in rankings for specialist life insurance site
I work with a site who specialise in life insurance for people with pre-existing medical conditions - http://goo.gl/Drwre6. The site has ranked really well historically, but was hit hard on 16th June when we saw an almost 100% drop in rankings overnight. We picked up on quite a few issues straight away and rectified these. A list of steps we've taken so far are below: removed CSS & JS files from robots.txt changed hosting provider back, as it had recently been moved somewhere new updated copy on main landing pages to remove small amounts that were duplicated requested removal of some suspicious looking backlinks and submitted a disavow found and removed a test site that was live and indexable found an external site that had scraped copy from our site - requested removal (this site is no longer live) cleaned up any 404 and ensured all redirects are working correctly updated the diabetes page to include more valuable info - including linking out to authority sites After taking all these steps, we have still seen no improvement. It could be that Google just hasn't yet re-crawled the site to take the changes into account...? We're aware of one other site in our industry that has noticed a drop in rankings in the last couple of months, but a number of our competitors are still ranking well for our target terms. We wonder if the site was caught up in the Payday Loans update, as the timings almost line up. Other sites with spammy medical content seem to have been hit, so we wonder if the "medical" type content on our site could have been penalised? Incredibly frustrating if so, as it's a valid, genuine service being offered! Really at a bit of a loss as to what to do next, so any help would be hugely appreciated! Katie
Intermediate & Advanced SEO | | Digirank0 -
Compare the rankings
Hi All, I have an example 2 domains are targeting the same keyword, one of them ranks higher then another. Here is the image from OSE http://www.freeimagehosting.net/udq2f Would you be able to tell ( based on the image )which of the domains is winning , "domain 1" or "domain2" and what exactly the " looser " should do to improve its rankings Rgds Webdeal
Intermediate & Advanced SEO | | Webdeal0 -
How do we get individual products to rank ?
Hi, We have a site that sells music and we have been researching SEO and things we can do to help SERPs. We have started on link building and have added links to the footer of our page We have friendly urls, meta tag description added to all products. My question is, Yes we can work on getting keywords to rank better in google, one of ours being buy cds. But when it comes to individual products these keywords and results are useless if people are searching for a CD by artist or title which most do as they know what they are looking for. How do i get better results for all these unique products ? One or more of our competitors constantly show up in first few results for nearly any CD search by artist or title, yet we cant seem to get anywhere near this type of result ? Thanks Chris
Intermediate & Advanced SEO | | PressPlayMusic0