Title tag and URL Optimization
-
Hello guys,
Should the URL reflect the structure of the title of a webpage?
This is the old title with the Url:
20mm O/D Black Polypropylene LSZH Flexible Conduit 100m Coil
/Product/20mm-o-d-black-polypropylene-lszh-conduit-100m-coil/1352
I changed the keyword position and it looks like this:
20mm Flexible Conduit | O/D Black Polypropylene LSZH | 100m
I kept the same Url for now, should I change that too?
Thanks
-
Well my goal is to rank higher and drive more organic traffic to the website.
I am gonna be using pretty much the same keywords which are the ones that represent the actual product pages, I will just rewrite the title tags and product description in order to be found from people and also to improve the experience of customers that will not see just codes but actual words.
-
Long answer: see above.
Short answer: not worth it.
As far as your page title; It depends what specific keyword you're trying to rank for. What is your kw goal for this page?
-
thanks for your answer, I am gonna look into it because I have never done this things before and I need to learn them trying my best not to make mistakes.
By the way what do you think about the page title?
where can I find more resources about it?
thanks again!
-
Primo,
The more focus you can place on the keyword for a particular page the better (to a point). Moz has a GREAT tool for that, its called the on page grade. This tool will focus like a laser on the submitted url with feedback on every aspect that the search engines find appealing. If you don't grade an A on this test, I would invest time in improving your score.
Improving your score involves doing things like you are trying by changing the URL, but here is the caveot! Any link juice that you may have built up under the old URL is instantly lost, along with other errors this could bring by changing the address. here is a short list:
404 error for the old address. Did you remember to also change other pages that may have linked to the old address. Loss of link juice from old address. Sitemap.xml file is out of date.
Phew, lots of things to consider.
So here is what I would recommend: Create either a 301 redirect for the old page address, or a Canonical tag. THis will preserve any link juice. Remove the page address from the Sitemap.xml so spiders no longer are directed to look for it. Include the old address in your robots.txt file as Disallow (so you don't end up with a 404 error). Check your back links to see if other websites forward to the old address, and get those corrected (helps in the long run).
Some folks call our SEO work snake oil, but as you can see its just plain old hard work and good practices
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alt tags
Do we use our main keyword only for alt tags for all images on the page?
On-Page Optimization | | Timberwink0 -
Homepage SEO optimization
Hello, I’m almost ready to lunch my new website https://thetravelhoop.com , I just need to create the content of the product page and put all the images. I would like to know what you think in terms of SEO of the home page (is the content that I want to rank the most). My doubt is that since it is a landing page, there is not a lot of text but mostly <h>. It’s not a styling decision of course (I know is bad practice) but mostly because they are supposed to be title/headings.</h> Do you think I’m doing something wrong, or do you have any suggestions? Thank you, Daniele
On-Page Optimization | | danielecelsa0 -
Optimize CSS Delivery
Hi, I am loading 3 CSS files here: http://www.viatrading.com/wholesale/9/Domestics.html PageSpeed is telling me I "should fix" the delivery of these CSS Files (see image). I read https://developers.google.com/speed/docs/insights/OptimizeCSSDelivery , but can't figure out which is my case. The CSS are big, but even if I split them in several, all CSS files are still showing up as render-blocking. I moved them to the header/footer, but the message is still appearing. Do you know what might be the problem and how to solve it? Thank you, Screen_Shot_2015_09_10_at_4_44_23_PM.png
On-Page Optimization | | viatrading10 -
Duplicate title tags, how to solve that?
We are currently running the "yellow pages". The problem is that Google Webmasters reports a lot of duplicate title tags. It's because we have three languages and the title consists of company name. for example: FCR Media Lietuva, UAB (The same in all languages). Of course we make different meta desriptions and so on. How should we solve this problem or should be just leave it as it is?
On-Page Optimization | | FCRMediaLietuva0 -
Using phrases like 'NO 1' or 'Best' int he title tag
Hi All, Quick question - is it illegal, against any rule etc to use phrases such as 'The No 1 rest of the title tag | Brand Name' on a site?
On-Page Optimization | | Webrevolve0 -
Title Tags: Does having the singular and plural version of the keyword hurt the ranking?
I'm wondering if there is a duplication issue with having a singular AND plural version of a keyword in the Title Tag. For example: Wood Desk - Wood Desks| Furniture Store Would this help or hurt my ranking for this URL? I can’t find a concrete answer for this under Moz’s “Title Tag SEO Best Practices Page.” Thanks for your help!
On-Page Optimization | | jampaper0 -
Seeking URL Advice
Hey Moz Community, I'm looking for some URL structure advice for a new directory of a website. We're trying to rank for the term 'internships abroad in <country>'</country> We have roughly 100 pages targeting specific countries. Right now the URL structure is www.gooverseas.com/internships-abroad/china, but some of my colleagues believe this structure would be better: www.gooverseas.com/internships-abroad/intern-in-china. I personally prefer the shorter structure, but we couldn't come to any agreement so we thought we'd pose the question to the community. Any thoughts? Thanks!
On-Page Optimization | | dunklea0