Title tag and URL Optimization
-
Hello guys,
Should the URL reflect the structure of the title of a webpage?
This is the old title with the Url:
20mm O/D Black Polypropylene LSZH Flexible Conduit 100m Coil
/Product/20mm-o-d-black-polypropylene-lszh-conduit-100m-coil/1352
I changed the keyword position and it looks like this:
20mm Flexible Conduit | O/D Black Polypropylene LSZH | 100m
I kept the same Url for now, should I change that too?
Thanks
-
Well my goal is to rank higher and drive more organic traffic to the website.
I am gonna be using pretty much the same keywords which are the ones that represent the actual product pages, I will just rewrite the title tags and product description in order to be found from people and also to improve the experience of customers that will not see just codes but actual words.
-
Long answer: see above.
Short answer: not worth it.
As far as your page title; It depends what specific keyword you're trying to rank for. What is your kw goal for this page?
-
thanks for your answer, I am gonna look into it because I have never done this things before and I need to learn them trying my best not to make mistakes.
By the way what do you think about the page title?
where can I find more resources about it?
thanks again!
-
Primo,
The more focus you can place on the keyword for a particular page the better (to a point). Moz has a GREAT tool for that, its called the on page grade. This tool will focus like a laser on the submitted url with feedback on every aspect that the search engines find appealing. If you don't grade an A on this test, I would invest time in improving your score.
Improving your score involves doing things like you are trying by changing the URL, but here is the caveot! Any link juice that you may have built up under the old URL is instantly lost, along with other errors this could bring by changing the address. here is a short list:
404 error for the old address. Did you remember to also change other pages that may have linked to the old address. Loss of link juice from old address. Sitemap.xml file is out of date.
Phew, lots of things to consider.
So here is what I would recommend: Create either a 301 redirect for the old page address, or a Canonical tag. THis will preserve any link juice. Remove the page address from the Sitemap.xml so spiders no longer are directed to look for it. Include the old address in your robots.txt file as Disallow (so you don't end up with a 404 error). Check your back links to see if other websites forward to the old address, and get those corrected (helps in the long run).
Some folks call our SEO work snake oil, but as you can see its just plain old hard work and good practices
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimize CSS Delivery
Hi, I am loading 3 CSS files here: http://www.viatrading.com/wholesale/9/Domestics.html PageSpeed is telling me I "should fix" the delivery of these CSS Files (see image). I read https://developers.google.com/speed/docs/insights/OptimizeCSSDelivery , but can't figure out which is my case. The CSS are big, but even if I split them in several, all CSS files are still showing up as render-blocking. I moved them to the header/footer, but the message is still appearing. Do you know what might be the problem and how to solve it? Thank you, Screen_Shot_2015_09_10_at_4_44_23_PM.png
On-Page Optimization | | viatrading10 -
Homepage On-page Optimization
How do you all handle homepage optimization, if you (or a client) offers a variety of services? Our homepage has the strongest link profile of any of our pages, but it lists all the areas of law we cover. Therefore, it has too many keywords and none really rank well. Should we just pick our most profitable areas and optimize for that? www.kempruge.com in case anyone would benefit from looking at the actual page. Thanks, Ruben
On-Page Optimization | | KempRugeLawGroup0 -
Local SEO Title-Tag Optimization
Hi Everyone! A bit of a greenhorn SEO here, and I'm trying to learn a bit more about some of the best practices in local SEO. I'm wondering if anyone can help me with the following scenario: Business: Dental Care & Surgery Location: Springfield IN Name: Springfield Dental Care Experts (example) Website: 18 content pages, pages dedicated to each service Since there are 18 pages to work with, there are plenty of places for us to mix-up the title tags. However, I am still unclear as to what the best way would be to do this. I understand that the Geo-modifiers should go at the front, and that the brand name is considered optional. Would tags such as this make sense? Springfield IN Dentist | Springfield Dental Care Experts Nearby town Mountainview IN Dental Care | Springfield Dental Care Experts Last question: The website has pages for each of the services offered by the dentist, ex: Dental Cleanings, Consultations, Fillings, Surgery, etc. Should each of the pages be included in the title tag? Springfield IN Dentist | Springfield Dental Care Experts - Dental Surgery My concern is that buy adding this, the title tag would be too long. Thank you for taking the time to read and respond!
On-Page Optimization | | kbaltzell0 -
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
On-Page Optimization | | CustomOnlineMarketing0 -
Page Title
Hi All, I am wondering if you could help me please. I am getting the following result after I run my On-Page Analysis Avoid Multiple Page Title Elements _Easy fix _ <dl style="font-style: normal;"> <dt>Page titles</dt> <dd>"Aquashowers-Shower Repairs Dublin -" and "Aquashowers - Shower Repairs Dublin"</dd> <dt>Explanation</dt> <dd>Web pages are meant to have a single title, and for both accessibility and search engine optimization reasons, we strongly recommend following this practice.</dd> <dt>Recommendation</dt> <dd>Remove all but a single page title element.</dd> </dl> Does this mean that i have 2 pages that are nearly identical or i should only name a page with one word? The reason i ask is because i have 1 page called "Aquashowers-Shower Repairs Dublin" and another called "Aquashowers-Dublin Shower Repair" I don't have a page called "Aquashowers - Shower Repairs Dublin" (with the space inbetween the words and the hyphen) Any help would be great. Thanks again Aidan
On-Page Optimization | | aidanlawlor0 -
Is it damaging to have TOO long a title tag these days? i.e. well over character limit
Is it damaging to have TOO long a title tag these days? i.e. well over character limit. I learned that title tags should be around 70 characters. I am new at this, but have a client that has three times that, with the same three keyword phrases repeating 3-4 times. And then NO h1's or h2's in the text......advice? Rookie here 🙂
On-Page Optimization | | cschwartzel0 -
URL Extensions (with or without??!!)
Hello, SEOers~ Today I have a question about URL extensions. Which one is more search engine friendly between URL with extensions and without extensions? e.g. URL with extension : www.example.com/tv/lcd.jsp URL without extension : www.example.com/tv/lcd I heard that URL without extensions is in trend considering user experience. User experience is also important but I would like to know from SEO perspective. Please people~ Help me out with this~! Thanks.
On-Page Optimization | | Artience0