Title tag and URL Optimization
-
Hello guys,
Should the URL reflect the structure of the title of a webpage?
This is the old title with the Url:
20mm O/D Black Polypropylene LSZH Flexible Conduit 100m Coil
/Product/20mm-o-d-black-polypropylene-lszh-conduit-100m-coil/1352
I changed the keyword position and it looks like this:
20mm Flexible Conduit | O/D Black Polypropylene LSZH | 100m
I kept the same Url for now, should I change that too?
Thanks
-
Well my goal is to rank higher and drive more organic traffic to the website.
I am gonna be using pretty much the same keywords which are the ones that represent the actual product pages, I will just rewrite the title tags and product description in order to be found from people and also to improve the experience of customers that will not see just codes but actual words.
-
Long answer: see above.
Short answer: not worth it.
As far as your page title; It depends what specific keyword you're trying to rank for. What is your kw goal for this page?
-
thanks for your answer, I am gonna look into it because I have never done this things before and I need to learn them trying my best not to make mistakes.
By the way what do you think about the page title?
where can I find more resources about it?
thanks again!
-
Primo,
The more focus you can place on the keyword for a particular page the better (to a point). Moz has a GREAT tool for that, its called the on page grade. This tool will focus like a laser on the submitted url with feedback on every aspect that the search engines find appealing. If you don't grade an A on this test, I would invest time in improving your score.
Improving your score involves doing things like you are trying by changing the URL, but here is the caveot! Any link juice that you may have built up under the old URL is instantly lost, along with other errors this could bring by changing the address. here is a short list:
404 error for the old address. Did you remember to also change other pages that may have linked to the old address. Loss of link juice from old address. Sitemap.xml file is out of date.
Phew, lots of things to consider.
So here is what I would recommend: Create either a 301 redirect for the old page address, or a Canonical tag. THis will preserve any link juice. Remove the page address from the Sitemap.xml so spiders no longer are directed to look for it. Include the old address in your robots.txt file as Disallow (so you don't end up with a 404 error). Check your back links to see if other websites forward to the old address, and get those corrected (helps in the long run).
Some folks call our SEO work snake oil, but as you can see its just plain old hard work and good practices
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage Title Tag - Key phrases spread too thin? Advice please
Hi there. Im newish to SEO and first time poster here (so apologies if I've posted in the incorrect place), and I'm hoping for some advice on my homepage title tag. Its is: "Asbestos Surveys & Removal, Kent & Sussex - MyBusinessName Asbestos Surveyors UK" Im hoping to target keyphrases "Asbestos Surveys Kent", "Asbestos Surveys Sussex", "Asbestos Removal Kent", "Asbestos Removal Sussex", "Asbestos Surveyors UK". My question is, have I attempted to jam too much in? By breaking the location bits away from "Asbestos Surveys", will it rank poorly for "Asbestos Surveys Kent"? Should I only target "Surveys" OR "Removal". Many thanks in advance.
On-Page Optimization | | Buffalo-Mobile0 -
Optimize CSS Delivery
Hi, I am loading 3 CSS files here: http://www.viatrading.com/wholesale/9/Domestics.html PageSpeed is telling me I "should fix" the delivery of these CSS Files (see image). I read https://developers.google.com/speed/docs/insights/OptimizeCSSDelivery , but can't figure out which is my case. The CSS are big, but even if I split them in several, all CSS files are still showing up as render-blocking. I moved them to the header/footer, but the message is still appearing. Do you know what might be the problem and how to solve it? Thank you, Screen_Shot_2015_09_10_at_4_44_23_PM.png
On-Page Optimization | | viatrading10 -
Joomla Home Page Title Tag Issue
I have got a site that requires to have a custom title tag for its home page (primarily). Its using Joomla 3.3.1. I am not using any SEO components as of now. I have checked the the global configuration, It has Polymer Resources as the site name. I am also attaching copy of the Menu Manager>Main menu> home I would like to see the Home Page browser Title to read: Custom Engineered Plastic Resin | Polymer Resources But my current settings does not let me change the home page title. Any help in this regard will be highly appreciated. Thank you in advance 7yfHVw0.png KzouLB7.png
On-Page Optimization | | ArthurRadtke0 -
Canonical tag?
I have an e-commerce website and the query strings of the URL's are causing duplicate content/titles. I'm thinking of adding a site-wide canonical tag which should fix them all. Any other ideas of making it neater or better?
On-Page Optimization | | KarlBantleman0 -
SEO Optimizing in UMBRACO
Hi there, I am planning to use UMBRACO to manage my existing website, so my question to Seomozzers out there is what should I be aware of, how safe is it to have UMBRACO in terms of SEO. By using this software, would it be possible to get a positive or negative impact on my keyword rankings? Thanks!
On-Page Optimization | | matti_wilson0 -
How bad is it going over 70 character for title tag length?
I know less than 70 is recommended. I am about to run a script to create some title tags and a few will be between 71-74. Is going just the few characters over ok until I can get in there and manually do them?
On-Page Optimization | | EcommerceSite0 -
Should a title tag and the URL be a 100 percent match?
My understanding is that a URL should be as short as possible and also match the title tag, but in order to keep the URL shorter, can you abbreviate it? For example: Title Tag: Eat Your Way to Beauty with Superfoods URL: websitename.com/sbeauty-with-superfoods
On-Page Optimization | | KimCalvert0 -
Is it better to include the secondary keyword or site name in a title tag?
When I add a site name to my title tag with long-tailed primary and secondary keywords the title tag is longer than 70 characters. I need to include all three parts, so what should I do? At 70 characters the site name is usually partially cut off. I do not want to get penalized by Google, but I need to include the site name to have consistency. I am using the format Primary Keyword-Secondary Keyword | Site name
On-Page Optimization | | lwilkins0