Results for wrong keyword
-
I've started to look at ranking and visitor behaviour within a specific product category and I've come across this strange data in GA that i'm struggling to get my head around.
- keyword - wishbone necklace gold
- landing - ...necklace-dive-in.html
- bounce - 99.31%
- new visits - 0.00%
The landing page is not anywhere in the results for the given keyword (nor does the keyword appear anywhere within the page). The data is spread out to date since Dec 2011 and the landing page accounts for about 97% of the traffic for that keyword.
I then looked at browser which is 95% Safari (different versions) and breaking that down into City about 30% is (not set), 30% a single city and then there is a spread of locations. It might be fair to assume that therefore 60% could be the same location but there is still 40% to take into consideration.
What I can't get my head around is how the landing page is being accessed so regularly for the wrong keyword. The correctly ranking URL only accounts for 5% of the traffic which is more in line with the estimated search volumes for that keyword. I've checked versions of the page going back and none contain the keyword.
Am I missing something, or any ideas how to fix?
-
Do you have any synonyms of those keywords on the page?
Do you have any anchor text with that keyword, or close synonyms, out there linking to the page?
Are these mobile users?
If you could share the page that might help us diagnose it as well, but one guess could be that these are mostly mobile searchers since iPhone users browse with Safari. Mobile rankings often differ from web rankings, and factoring in geographic variances it could result in most coming from a specific city.
-
There are no 301's that this could be happening with .
-
Yes it's organic. Just tracked it through GA via both landing page and keyword.
Not sure about de-indexing URL (as it would be several with similar issues), and I don't want to affect real results to those URLs.
-
Perhaps some page out there on some other site that is relevant to safari users links to some old page of yours that you accidentally 301'd to this page?
-
Sure it's organic?
Maybe deindex the page for a short while and then put it back and see what happens--maybe it's just a google glitch.
-
Thanks for the replies.
Yes the URL is on the domain and is the landing page. Not sure how custom search could work to skew this way as it's the stats for landing page.
As mentioned this occurs more than once where the landing page is accessed via an irrelevant keyword. The only pattern I can see is the browser with the bulk of visits is Safari, but then there are other browsers and locations grouped in. In the first example google keyword tool gives about 22pm phrase match and looks in line with the real URL results. GA is reporting around 300pm.
Confused!?!
-
Maybe from someone's custom search?
-
No, I guess that couldn't be the case if they're landing pages on your domain.
-
Maybe your analytics code is mistakenly being used on some other site?
-
I've got more strange results. Rogue keywords, disproportionate visitors to the unrelated URL and mainly from Safari users, so it's not just the one keyword/URL
Looking in GetClicky the keywords are not coming up at any point.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone notice a drop in results using site operator?
I set our site's preferred domain back on January 28. We had a www and non www domain being indexed. Since then, I've seen the number or results for our site site operator (site:) decline dramatically. Not sure if this is a good thing or bad thing. So, I'm trying to see if it's unique to our site. My gut is that the numbers are probably leveling out to where they should be and the duplicates are falling out, but I would think that as I see number of results for non www decline, the number of results for www would increase. Any thoughts? Anyone else seeing fluctuations in results using site: ? Lisa
Reporting & Analytics | | Aggie0 -
How can I see keyword rankings past 50?
The rankings in the campaigns appear to be limited to tracking terms in the top 50. is there a way to view past that? I understand that for the most part no one is ever going to see past that so 50+ might as well be 5000. But a client has requested for a handful of key terms. If this is not possible, can someone recommend another tool I might use? Thank you! Kevin
Reporting & Analytics | | yandl0 -
Keyword referrals in GA
Hi chaps, Quick question for you. I'm drilling down in GA to one of our eCommerce pages which has a pretty high bounce rate. I'm looking at referring keywords and they don't seem to make much sense. The page I'm looking at is a pretty deep page but the top referring keywords are all branded terms. The page isn't included in our site links. To explain a little further, this is the scenario I think is happening: User searches using "Brand term". They then click through to our homepage and eventually land on the deep shopping page (on a different subdomain) In GA Content > Site Content > Pages > Primary dimension set to keyword - "Brand term" shows as the referring keyword. Does this sound right? We have a custom GA script set up to track multiple subdomains.
Reporting & Analytics | | Confetti_Wedding0 -
Results Google in different browsers
I have changed one of my company pages. Now I saw that the Google position is different using IE of Firefox. In IE we are at position 1, in Firefox we are at position 4. Does anybody know, why this is? And how I could change this for different browsers? At the end the results are from Google.
Reporting & Analytics | | vliegticketsnl0 -
Google Analytics censoring keywords?
The top keyword on our real time GA is showing as a blank. There's a topic of a sexual nature in our talk threads trending on Twitter right now which is driving a lot of traffic and I'm wondering whether Google have censored the keyword. The next few keywords are our name and variants of. Could there be some other reason why this word isn't showing up? Has anyone else experienced this?
Reporting & Analytics | | CecilyP0 -
Do I need to turn off custom results or empty my cache before using the SEOMOZ Pro Rank checker?
I'm getting unusual swings in SERPS ranks from one day to another (I had several keywords ranked in top ten go to the the third or fourth page in a week). I knwo that there's always variation because of localized and custom search, but this seems to be something more.
Reporting & Analytics | | bbelgard0 -
The brainstorm of finding the reason of the URL decrease on original search result and the procedures of fixing the problem?
Hi guys: i just any one have some idea of how to find the mainly reasons of the listed position on google search original result decrease and the procedures of fixing those problem. Appreciate for any feedback. David
Reporting & Analytics | | skyten0 -
Free Keyword Tracking Tool
Hi, Any suggestion which is the best FREE keyword ranking tool. I know digital point offers one but they will install some script in the site which might slow it down... Is there any alternative?
Reporting & Analytics | | krishru0