Open Site Explorer: Facebook Shares, Likes, etc.
-
I don't fully understand what this means in the report for our site: http://screencast.com/t/aG5jbkYWLA here is our site: www.discountqueens.com & we have thousands of fans & facebook likes and all the time on all our posts. For example yesterday we had 73 likes on this post alone: http://www.discountqueens.com/amazon-ultimate-shrinky-dinks-jewelry-designer-1495/
So here's my questions:
-
Is there an error in the reporting?
-
Are we using a social sharing method that isn't giving us valid credit for these links?
-
What should I consider doing differently & why isn't our likes, shares, tweets & Google+ being calculated into our score?
-
-
Yea, what I'm thinking I'll do is now that I've got the base of fans just focus more attention on getting them to now 'Like' the URL. Shouldn't be too difficult & will help to increase our 'SEO' worthy likes. Up until now, I just never new there was a difference, so thanks for the insight, huge help!
-
It would be a good experiment, but are you willing to lose Fan page likes (regular readers) against URL likes (one timers).
I just made a search to see if there was any info on a test but couldn't find anything (no one tested that yet, apparently) but practically the same answer to your question: http://ux.stackexchange.com/questions/16810/best-practices-for-facebook-website-like-vs-page-like
-
Excellent, thank you for the insight! Yes, I would agree being able to reach our 73 fans is more valuable to use, especially with our niche, than to have them one time liker's on our URL. It would be an interesting comparison though with our search rankings on how much of a bump it would give us with organic traffic if there 73 were counting towards our URL.
-
Exactly, those 73k likes are liking your facebook page, not your site (URL). Test using your facebook page in OSE, how many facebook likes does it show? I am guessing about 73k
It has nothing to do with "where" the like took place, visiting your site, the user can click the LIKE button within your facebook page plugin and they are liking your facebook page, not your Website.
No one knows how or even IF social interactions help rankings, we are all guessing they do, but no one is certainly sure or knows how much they help. That said, a like to your URL is more valuable SEOwise, however, people liking your URL just liked your URL, while if they like your facebook page, you can have constant contact to those users.
You decide whether to have the like button or the like box, both, or a like button with your facebook page as the href. I would actually go with the like box or the like button using my facebook page, that way I can earn users that I can actually reach later.
-
Interesting, so with our 73k fans: http://screencast.com/t/Qzxh99VZeX are you saying they are not being reported in OSE because the 'like' didn't happen directly on our home page - rather within Facebook or somewhere else?
I'm guessing this is intentional within the report? If that is the case, are you saying that if our 73k fans were showing up in the OSE report, would it make a dramatic difference not only in the report but with our search rankings & competitiveness? Which I would conclude means that a like from a page is valued more, than a like from within Facebook?
Sorry for the ramble...just trying to understands what's going on here & why it would be intentional? Do you have any articles you can refer to that might help to better understand why?
Thanks!
-
OSE doesn't report the "likes", "tweets" or "+1s" that you may get on your pages or accounts. If you make a post on Facebook or have a page with millions of likes, it doesn't matter at all for the OSE report.
What matters is actually the amount of likes your URL received, the same applies for g+ and twitter. To increase that, you should place the Like, Tweet and G+ button on your homepage, or change the "href" of whatever buttons your have in your site.
This like button:
will return 19 likes (which are the likes that URL received). Almost the same amount OSE reports
This one:
will return 73 (same happens here: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.discountqueens.com%2Famazon-ultimate-shrinky-dinks-jewelry-designer-1495%2F).
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Spam Analysis vs. GWMT Links to Your Site
Hi Moz Community, I have been conducting some link auditing and started comparing the Moz Spam Analysis tool with the links provided in Google WMT. It appears that the Moz Spam Analysis tools shows an aggregate of links that Moz may or may not consider spam, however when you download and look at Google's "Links to Your Site" list it provides every link iteration known to man that's pointing to the target website - without providing any hints as to whether or not a link may be considered spam by Google. The biggest concern I have here is that Google is picking up a lot of links, which I consider spam, that do not appear in the Moz Spam Analysis results. I guess the question(s) I have are: Does it make sense to compare these two data sets? Has anyone else tried this comparison and how did you use the information to make positive changes? Any recommendations when it comes to determining if an external link is spam/hurting/helping a website? Thank you!
Moz Pro | | GoogleDowner0 -
We have a Wix site but I wonder if we would be better suited with square space
Our SEO has taken a hit in moving our website from homestead website builder to Wix this last year. 1,500 unique visitors a month to 400 on our website www.bestlifeint.com using much of the same SEO and content. I think 2 of our main issues now (site speed and SEO friendliness) would be addressed in the switch to squarespace. But I guess is it worth it? I do not think google likes the whole hash bang html5 ajax thing wix uses and our website relies heavily on good seo. Any advice? I am starting link building but it might be a waste if we switched the site and in turn changed all the page url's as wix uses ?! for it's pages. Just need some clarification ideas on getting traffic to our website, also SEO MOZ software is hard to use report card with wix. We also switched our ecommerce from homestead to shopify and this has been a good move. Shopify (our ecommerce actually gets more traffic than our website now. But the problem I feel is wix hurts our seo just by being on their platform. Seriously thinking of squarespace but feel we would have to start from scratch and just match some of the elements on current site. Any insight, ideas? Am I on the right path in my thinking? Should I just stick it out with Wix? Thanks. -Brian
Moz Pro | | SammisBest0 -
I can't find any inbound links that I know I have on open site, ahref or majestic. Does anyone know why?
Since the linkscape update before Christmas I have built a couple of links to fairly high quality sites. I can't find them on open site though or the other tools I mentioned. I'm a bit concerned there is an issue with my site. Does anyone have any idea why? I'm stumped. My site: www.emporiumofmanliness.co.uk
Moz Pro | | EmpofMan0 -
My domain authority is 1, and I am not seeing any links to my site.
I know that there are links to my site, but nothing shows up. My website is www.mullinsgeoffrey.com. I have tried with and without the www. I am using wordpress for this site, but competitors are as well, and there authority seems fine. is there a hidden setting somewhere that is screwing things up?
Moz Pro | | mullinsgeoffrey0 -
What web page and domain analysis / error checking / testing tools do you use for competitor analysis? sites like webpagetest
Just wondering what everyone is using, I am looking to get as much insight and detail as I can on websites that are not currently being monitored by me... i.e. potential clients. I use tools like pagespeed, webpagetest, loadimpact and open site explorer, google adwords, ispionage, alexa, semrush and well, looking for more. I really just want to rip a website to the tiniest pieces possible in an organized and coherent manner... is there anything out there? I have tried several other's which i no longer use (compete, 4q, woopra, nuestar, to name a few), I am not sure if I know exactly what i want, i just want more.... damn the human condition. lol
Moz Pro | | atb9900 -
Does Google have a direct link with facebook and twitter?
Google monitor social media. What I'm wondering is do Google use the same tools we have on Facebook's API, Twitter's API etc to use in their SERPs Or do Facebook grant Google more detailed access to see who has liked links etc. I think it's quite an interesting point as surely I can push up my own count by repeatedly sharing my own links, which wouldn't be genuine. If Google had better access they could then determine what's been faked etc.
Moz Pro | | PhotoGazza0 -
Conflicting Data with Open Site Explorer & SEO Moz Toolbar
Hi there, Why is my SEOmoz toolbar showing me higher linking root domains than open site explorer? For example, for this site: http://thisisouryear.com/, the linking root domains in SEOMOZ show 1,015 and in open site explorer it says it has 35. I have noticed this for other sites as well. Which one is right? And why are they different?
Moz Pro | | qlkasdjfw1 -
Are Pro plan users limited to a 3 report limit in open site explorer?
I have Pro Plan but get a 3 report limit for the day when exporting from open site explorer: Login Run a report in open site explorer Click 'Send as CSV' Message shows: Your export has been started and will be emailed to you in 5 - 10 minutes. email arrives Link takes me to a HTML message:
Moz Pro | | bitedigital
You've been busy! Looks like you've hit your 3 report limit for the day. Login or register for a free account to get unlimited reports with data on 5x more links! I thought I could use this unlimited?0