Tracking a domain with multiple locations
-
Esteemed Marketers of the Moz community,
We'd like to track a domain that has a separate web presence for specific locations.
In other words, the business has multiple locations in NJ and one in NYC.
Any tips and tricks to track how we're doing in the rankings for both NJ and NY?
Thanks Much,
Paul
-
Paul,
This is a good question and as they say in the art world "an important piece."
I am going to list an assumption or two here:
There is a single domain with sub directories for each location. (Not micro sites, sub domains, etc. for location).
The pages are optimized for each locale: Say, Cherry Hill, Newark, and NYC.
So, what are your options for tracking these? The best I have found is to track based on KW plus geo locator for the various keywords. So, house painter + each city, etc. Now, you will know what are the key terms and you can use a ton of different tracking options from Raven, SEMrush, WooRank, Moz, etc. If I were you, I would set each as its own campaign like with Moz. So, even though it is a single domain, you set it up with subdirectories instead. In this way when you list competitors you are able to use different competitors for each.
It is not as easy as most would like, but it is the best I have found.
Best of luck,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In Moz Campaigns, how are competitor domains tracked if they redirect their site?
Hello! One of our competitors (Company A) that we've tracked in Moz for a long time recently merged with another company (Company B) and redirected their whole site to Company B's site. Will our competitor tracking still work as-is? Or do we need to make an adjustment? I'm reluctant to delete Company A from our competitor tracking, because we will lose all of that data. But if all of the keywords are slowly going to drop off as Google starts showing Company B results only, it may be the only option. Any help is appreciated! Thanks!
Moz Bar | | PrimeFoodTeam0 -
Keyword Explorer - root domain (NEW): Domains outside US & Canada - no or no meaningful results
Basically I really like and would love to use the new root domain feature in the Keyword Explorer in my daily work. I usually deal with small to medium sized sites in Switzerland. Looking these up unfortunately it either gives me back nonsense (i.e. keywords that merely have nothing to do with the site; sites are very well keyword optimized) or no data ("There are no results for your search") at all. Is this going to change in the future (...honestly) or its simply due to the fact that MOZ focuses primarily on US & Canada and maybe huge sites in Europe? Thanks for your input. Cheers, Cesare
Moz Bar | | Cesare.Marchetti0 -
Is there a way to export all your crawl errors for multiple Moz campaigns at once?
We're looking for a simple way to export all crawl errors for our Moz campaigns. More than likely we could use the API, but was wondering if there was any functionality already built into Moz for exporting all crawl errors.
Moz Bar | | ReunionMarketing0 -
What's the best way to track broad search terms?
I'm finding out that Moz only tracks exact match results for key terms. Does anyone know of a good tool for tracking broad search terms? So for example: keyword1 keyword2 keyword3 as opposed to "keyword1 keyword2 keyword3"? Any help is appreciated!
Moz Bar | | controlyours
Thanks! -David0 -
Domain Authority vs Actual Results?
Hi. I know that MOZ's domain authority (DA) is an industry authority when it comes to evaluating the quality of a website. However, I've encountered something interesting in regards to a specific site: Digital Journal If you examine in through OSE you'd notice it has amazingly high DA - 83. But when you look at it through SEMRush you'd see that it is steadily dropping in rankings and accordingly traffic (lost 93% of traffic over the last year) which makes me believe that it got penalized. Shouldn't it be reflected on MOZ's analysis?
Moz Bar | | BeytzNet
Is it a site I should worry that points to me? This is an addition...
I encountered also the following site: americanchronicle.com which has the DA of 61 (pretty high) and is actually down for a while now Thanks0 -
Moz Crawl Test Trying to Crawl Contact Form Submit Button Location?
Moz Crawl Test for some reason is trying to Crawl a contact form Widget Submit Location. My obvious guess is that obviously the crawl cannot submit to the required fields…..I believe this because they're only kicking back these errors on the pages I have a contact form widget on. http://crawfordspest.com/pest-control/crawfords@crawfordspest.com 1412553693 404 : Received 404 (Not Found) error response for page. Error attempting to request page; see title for details. 404
Moz Bar | | Funk-Creative-Media
http://crawfordspest.com/tree-services/crawfords@crawfordspest.com 1412553693 404 : Received 404 (Not Found) error response for page. Error attempting to request page; see title for details. 404
http://crawfordspest.com/lawn-care/crawfords@crawfordspest.com 1412553693 404 : Received 404 (Not Found) error response for page. Error attempting to request page; see title for details. 404
http://crawfordspest.com/specialty-services/crawfords@crawfordspest.com 1412553693 404 : Received 404 (Not Found) error response for page. Error attempting to request page; see title for details. 404 Can you shed any insight to this? I'm a bit worried that I'll have to complete gut the contact form which was one of the major requests my client requested. Or in a worse scenario make all fields not required. It would let so much spam in. I have never seem anything like this at all. But I've learned a lot from Moz, and with major errors like 404 damage Domain Authority greatly. I've fixed 404 issues with newly acquired clients existing sites and tracked through Moz and the domain authority flies up once these errors are fixed. Along with fixing what Webmaster Tools through Google reports back. ..... Let me know if you have any expertise on this matter.0 -
What is the best tool to track US positions from the UK?
We are currently tracking the rankings of a US-based client (we are UK-based) and it appears we are seeing some considerable differences in positions. To check ranks we often use Fat Rank which can be set to a US-based search and a manual search on Google.com. However, our American client is receiving different results (actually higher positions than we have recorded!) and is claiming to have used both a manual check on Google.com and the following tool.
Moz Bar | | Webrevolve
http://smallseotools.com/keyword-position/ Would anybody be able to tell me how accurate this tool is regarding US-based positions?
We’ve since made use of the tool too and it adheres to the rankings that the US-based client is claiming – rather than our checks using Fat Rank and Google.com.0