Rankings and keywords
-
I have a site www.firewall-cs.com that I have been working on for 4 months. The first 2 months the keywords were going up and then...dropped like a rock! We didn't build the website, but it is a Wordpress site so I can make some changes.
For the keywords that have "IT" in them, we haven't been able to recover. It's like Google isn't even reading the home page. The home page slider has the H1 in it and has 3. I have told this to the client. Plus there isn't a lot of content on the page. Is the H1 issue enough for the word "IT Support Orlando" to not rank?
Any suggestions would help!
Thank you.
-
Hi There
This can be common with new sites. Google will test out it's rankings in the beginning to see how users respond etc - and then it may "settle" to a more normal ranking.
These small adjustments to on-page things like H1s (which is not a strong signal) etc are probably going to make very small differences. I would recommend looking at other factors such as back links, domain authority, local citations etc.
You can use the Moz Keyword Difficulty tool to gather lots of metrics around why certain sites rank where they do, and where you stand compared to those that are ranking.
Take a look though these link building strategies as well as GetListed for some help on the links and citations.
Hope that helps!
-Dan
-
I just looked and I don't see it used that often, what tool are you using?
-
IT has been used 23 times on the home page. You can try reducing the usage and see if that makes a difference.
-
Do you see over optimization or are you just saying that as a general rule?
-
Hi Kollin,
Watch out for overoptimization of keyphrases on the site.Use the on page grader tool by Moz to see how you can improve the keyword strength on the site. Analyze the top 10 competitiors using on page grader and OSE to see what is making them rank at the top.
Cheers,
SEO5
-
It's probably the same issue everyone is experiencing - check out the MozCast for 8/20. It went up to 103 degrees suggesting a major shift with Google, though Google has not confirmed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords for product title
Hi, I am trying set the product title for my product that I sell online, I have more than 300 products, I am now doing keywords research, any suggestion of the monthly search volume I should aim for each keyword? I just started and selling engagement rings
Intermediate & Advanced SEO | | up8772910 -
H1 tags and keywords for subpages, is it best practice to reuse the keywords?
So let's say I have a parent page for shoes, and I have subpages for dress shoes, work shoes, play shoes, then inside each of those pages I have dress shoe cleaning, dress shoe repair, same for work and play shoes. Would it be ok to use h1 tags like this: Shoes > Dress Shoes > Dress Shoe Cleaning Dress Shoe Repair Work Shoes > Work Shoe Cleaning Work Shoe Repair Play Shoes > Play Shoe Cleaning Play Shoe Repair Would these be considered duplicate h1 tags since cleaning and repair are used for each subpage? In certain niche companies, it's rather difficult to use synonyms for keywords. Or is it ok to just keep things simple and use Shoes > Dress Shoes > Cleaning and so on? Especially since we have urls and breadcrumbs that are structured nicely using keywords, for this example both breadcrumbs and urls read like sitename.com/shoes/dress-shoes/cleaning. Any advice?
Intermediate & Advanced SEO | | Deacyde0 -
Should we go after this main keyword?
Hello, We run an online store. The main content keyword for our niche is very competitive, but if I was going to go look up information and I was one of our customers, that is exactly what I would type in - this main general keyword. We have an expert in the field to write it and plenty of time. Although the main keyword is competitive, there are many many subkeywords that are a lot less competitive that would be answered in the article. It's tough to find good topics in this niche. We're thinking about doing a "Complete Guide to X". We would have far less backlinks and authority for about half of the 30 keywords it will cover than our main competitors. Should we do this and spend the next couple of years working on it, or should we perhaps target a smaller topic? Any advice is appreciated.
Intermediate & Advanced SEO | | BobGW0 -
What Constitutes Keyword Stuffing?
Greeting MOZ Community: I have been attempting to add certain keywords phrases to the home page text of our real estate web site (www.nyc-officespace-leader.com). When I check the keyword density and look at the keyword cloud, the frequency of certain terms appear substantially higher than they should be (see attached keyword cloud and keyword density chart. Certain terms like "office space" have a 5 or 6% frequency which seems high. Last thing we need is a Panda penalty. When I viewed the code for the home page (see enclosed), I noticed HREF tags, SRE tags and ALT tags repeating certain keyword phrases, driving up their density. I have attached a keyword cloud for the home page of a competitor and the use of language seems more diverse. Does Google take the text in these various tags into account? I know the ALT tag is important for SEO, but how about the others? Does the use of text in the tags for this page make the overall page look spammy? Also, there are text and tags for the carousel in the home page that appear in the code for the home page. If this code were somehow concealed, would we be better off from an SEO perspective? Thanks, Alan pkM7CZG 1DFFMZ0
Intermediate & Advanced SEO | | Kingalan10 -
SEO Ecommerce Keywords
Hi guys got a question regarding ecommerce seo do you think its a better idea to target more long tail terms and try get links directly to product pages, brand pages and categories. Rather than focus on short keywords that do bring in good traffic but are very broad, i will prob do both, but i would like a second opinion please about other users strategies thanks
Intermediate & Advanced SEO | | Will_Craig0 -
What is the impact of excessive code on rankings
I am working on optimizing a page that utilizes a template that generates an excessive amount of code - 4 to 5 times what I am seeing with competitor pages. The entire site seems to have this problem and we have, according to webmaster tools a a medium to slow load time. In general, given the content and teh strength of the domain, I think this page should be performing better. I think the entire site should be performing better. Would it be worth it to replace the template I am using and replace it with a more lightweight page design? I would obviously keep the content and the url the same. Typically I want to try everything I can to improve rankings, but this change would take some time, so I don;t want to rush into it. Looking for some answers based on experience, not general best practices. Thanks
Intermediate & Advanced SEO | | AmyLB0 -
What to do if the wrong page is ranking?
What to do if the wrong page of your website is ranking and you cannot 301 it? Apparently an outsourced company the previous manager hired build anchor text links to the homepage, when those links should have been pointing to a deeper page. As a result, the hompage is now ranking for that term. But I think we can convert a lot more of the visitors if the deeper page is there instead. Obviously, I can't 301 the homepage. What would you do?
Intermediate & Advanced SEO | | andrep0 -
Lost Google rankings for the main keywords
Hello everybody, I love seomoz and was enjoying all the benefits it has, was reading Q&A and implementing new marketing strategies for my website. I would really appreciate if anyone could explain my situation. The website, to which I devoted last 12 months of my time, was suddenly dropped from it's main keywords to nowhere 2 days ago, it does not look like a "dance" because some of my competitors lost their rankings too. I think its a penalty. The site http://goo.gl/3VTMq is almost 2 years old, of the highest quality content. I've been adding content slowly over 24 months, building backlinks slowly, the rankings also were going up slowly. Here are some of the keywords I've been ranking for: car insurance companies - 12, best auto insurance companies - 1, top car insurance companies 1, cheap auto insurance - 16, low cost auto insurance 4,lowest auto insurance - 2, and many more... According to seomoz, I have no major problems with on-site seo, I have low bounce rate, high pages/visit and high time on site. There is only one left - incoming backlinks. Google says that it just can't hurt you, but I think this is the only explanation of my problem. My backlinks consist of everything - from high quality contextual backlinks, to lower quality comment backlinks. I used Press Release services too.. This problem is like a nail in my head, I look forward to hearing your response. Thanks in advance, Vaz
Intermediate & Advanced SEO | | VazMamnya0