Links from my homepage
-
I am redesigning my homepage completely. What criteria should I use to decide which pages to link to from the homepage?
-
This is a huge question and the answer depends upon the type of site that you have. Retail sites might focus on popular products, new products, special sale products, most profitable products.
You basically want to show visitors the things that they might find most interesting but at the same time link to things that you want visitors to discover.
For best advice tell us more about your site.
-
In my opinion this should be far more focussed on what a visitors wants to see here instead of what a search robot should encounter.
Make sure your main navigation is search engine friendly (no images, flash, javascript etc) so that all your main pages are linked there. You could choose to link to some of your latest or best articles (to show your visitors that your website is up-to-date), include some testimonials (to show you're credible). Perhaps in your footer you could include some partners (keep it natural), your privacy policy and terms of use?
Try asking your usability testers what they think should be on the main page and work from there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We´re in trouble with our on site internal link optimization - please help
Dear Moz community, We have made a great mistake. Looking at keyword search volumes somehow Moz showed volumes for two keywords which only differentiate by an '**s (plural) as same. **Now we optimized our internal links (all links have the keyword) for the singular word. Now looking at other search volume estimations from competitors we see, that the plural has 5 times bigger volume. Our issue: If we change some of the category links now to another keyword, we will loose our ranking with the singular word. Correct? If we do not change any of our internal links, we will never rank in top 6 with the keyword. (currently singular is 6 and plural is 15) What would you reccomend?
On-Page Optimization | | advertisingcloud0 -
Can we rank website without main keywords on its homepage?
For example my company website on Google Search Engine... Web Design Company & Digital Agency in Jakarta
On-Page Optimization | | Japracool
coriate.com/
Coriate is a website design & Internet marketing firm in Indonesia. We offer the best web solutions, digital advertising, and SEO Services in the industry. Can I do backlink to it, but different keywords? Like Social Media Management or Facebook Like?0 -
Too many broken links which i am unable to understand
Dear All, There are some links which are cropping up again and again in my google webmaster tools. I am using wordpress and genesis theme. Both are upgraded to the latest version. But there are 3 types of errors being created as mentioned below. tag/target-markets/%E2%80%9Dhttp:/www.wordpress.org%E2%80%9D tag/smartphone-apps/%E2%80%9Dhttp:/%E2%80%9Dhttp:/www.marketing91.com%E2%80%9D how-to-maintain-customer-interest/%3C?php%20the_permalink()%20?%3E As you can see, either wordpress.orf or marketing91.com or php%20 the _permalink is being added at the end of URLs and they are breaking. This cannot be seen in google index. But this indicates wrong coding and due to it my traffic is regularly dropping. Can you tell me what is causing the break in URL like above. My website is http://www.marketing91.com Thanks in advance. This has being going on for 2 months 🙂 Hope someone comes out with the right answer.
On-Page Optimization | | hith2340 -
Lists of Product Links: What is good, what is bad?
I am a web designer but a bit of an SEO noob (trying to get better at both). I am working with one particular client on a site I inherited with existing structure. This client has about 10 products on 2 pages. On every page there is a product list that is basically the same list sorted in 2 ways: 1st by product, 2nd by usage. These all link to internal anchors so this might be an example on www.site.com Cleaner X1 - links to www.site.com/cleaners.php#x1
On-Page Optimization | | mparry9
Cleaner X2 - links to www.site.com/cleaners.php#x2
Cleaner X3 - links to www.site.com/cleaners.php#x3
...
Cleaner For Brick - links to www.site.com/cleaners.php#x1
Cleaner For Marble - links to www.site.com/cleaners.php#x2
Cleaner For Stone - links to www.site.com/cleaners.php#x3 Obviously this adds about 20 links on every page on the site (including the actual pages these products are on). What are your thoughts on this? Good idea or bad to have on the site? Should I remove the redundant links on the actual page that product falls on...or is this bad and should be removed altogether?0 -
Links to Product pages
Hello all, I am still rather new to SEO and learning a lot every day. I do have a question. On our product search result pages (example http://shop.ferguson.com/search/bathroom-lighting)
On-Page Optimization | | Ferguson
It is currently set up so the image, text, price etc of a product is linking to that product page. Our question is, if we were to link the image and the product name - will this be seen as two links to the same page? Is this a bad thing having multiple links to the same page? I searched around to see how other ecommerce sites have similar pages setup and it seems they link the image and also the product name, and the description is not click-able, which allows a user to "Highlight" the text (this is not possible on ours) Which would be to correct approach for SEO as well as User Interface, the way we have it set up, or by going with the method of the question I asked, Thank you for any information on this! Nick0 -
The Value of Internal Links?
I have seen countless SEO "experts" suggest internal links are great to help the search engines find your content. I wonder if that is true any more. It seems like a sitemap would do a better job. I think tags may even hurt the content I want to Google to know as most important. I'm using Simple Tags on all of my WP sites. If it "sees" a word in the article that is also a tag it adds a link for that tag to a listing of all the articles with that tag. It only does this once per tag though. Going on the experts advice, I thought this was a good idea. But now, I'm thinking these tags reduce the value of links to my eBook or other content i want to feature. Which doesn't get tagged much since I don't promote it all that often on my site within content. I make it nearly impossible to miss it on the site though. 🙂 What I do see the tags doing is helping users find the content. So I do see it improving the bounce rate and giving uses an assist in finding more content about what they are looking for. I have tags marked as noindex follow. But I'm really considering now removing the links. I hate plugins anyway. 🙂 Seems I'm always finding another must have plugin though. Now I'm thinking I'd be better off to just add links manually into the content that I really want to feature. All these automatic links I'm generating can't be good. Thanks for your thoughts on this.
On-Page Optimization | | RustyF0 -
Too many on-page links
Hi, My website - www.thepartyhouse.com.au is showing as having too many on-page links for over 4,000 pages. Take for example the homepage which is showing as 188 links, but I don't understand this because I've used SEO tools to display the links and I am showing around 90 links on this page. How can I see what all the links are? Thanks
On-Page Optimization | | Spyre0 -
What is the effect of too many internal links on a page?
Hi there! We have been doing a great effort during the last year but our main competitor is still above us in search rankings. Basically, the main differente remains now in the number of internal links, specially in our homepage. We have more than 200 and they only have around 100, so I think we are wasting too much link power among some irrelevant pages. What could be the effect of this?
On-Page Optimization | | bodaclick0