How to best host a blog - standalone or on the site?
-
HI
We are redesiging our site currently - at the moment we have a low key blog on the site which is pretty well hidden (to be changed with redesign) but is hosted as brand.com/blog name. I have been advised it might be a good idea on relaunch to have the blog as a standalone blog linking back to our main site but also having a graphic on the site that promotes the blog. The blog does not currently have the same name as the website so would work as a standalone site but I understand it would not have any seo benefits from the original site. I have seen on previous posts here that the best practise is domain.com/blog but wondered if anyone thought different?
Hope someone can point me in the right direction.
Thanks, Penny
-
I agree with Jesse and Jonathan that you should usually have your website connected to your blog in some sort of "brand.com/blog" fashion.
The only situation where I would argue different is if plan on creating a lot of content and you are imagining your blog as a movement or other subculture, that will market your brand. For example the company Citrix blogs at WorkShifting.com, which is their blog about working "outside of the office" which overall helps them since all of their tools are based around work shifting.
-
"domain.com/blog" all the way. Jonathan was spot-on.
-
I always do blogs on the same site. The reason is that good content will give the site a freshness boost, plus if you really focus on content you will also get natural backlinks, and social media signals coming back to your site.
The reason why someone might suggest doing it the other way is to get free backlinks to your site, but I don't think this will be any where near as affective as producing the top quality content for your site, and getting a buzz on social media, and backlinks from third party sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best place to find quality freelance writers?
I have a substantial writing project. One long piece (giveaway PDF), 20 or so follow-up pieces. About a specific medical condition. Where do I find a writer to work with?
Content Development | | Byron_W0 -
My Article on External Site
Good Morning, I was recently approached by an influencer in my industry who says that they noticed the quality of the content on my website's blog and they want to know if i would like to write an article for them to publish on their blog. The article will mention my products and how they would be helpful to the readers of this particular blog. I would like for some of you to take a look at the blog in question and tell me if you think this is a high quality blog that is worth me attempting to network with and possibly even obtain a link from. You can view the blog here: http://bit.ly/1JfmuRF I see nothing wrong with creating a brand new, high quality, relevant post and having it published on this blog - but i wanted to hear some of your opinions on these types of things. Thanks
Content Development | | Prime850 -
Starting blog need feedback needed
Hi I am planing to start two blog about the same product. One blog will be about reviews and other product related information which will be from well known authors or organizations etc. On second blog, i will be adding detail information about the same product and specification of that. I am just wondering if you guys have any suggestion for me.
Content Development | | Mustansar0 -
Advice on Security Concerns for WordPress Site
My company has a WordPress site (URL is learn.automationdirect.com) It is a very simple site and is currently under utilized. I would like to make some SEO improvements to it by activating comments and installing an SEO plugin like Yoast but, I am being help back by concerns about the sites security. Is there some sort of suggestion/advice you guys can point me to that will help get the site to a place where we are confident in it's security level, and I can move forward with optimizing it?
Content Development | | ChadC0 -
Would you allow guest writers to have google adsense on your site
Hi, i am thinking of building a website where 30% of the writers would be guest bloggers and i was thinking about letting guest bloggers have adsense on the site. What i was thinking of doing was, allowing the guest blogger to have one google adsense advert on the page of the article but not sure what people think. The new magazine would be on one topic but i am worried incase the person kept on pressing the google adsense advert to get money in. The google adsense code would be there code, does anyone know if there is a way from hiding their code so they do not know which one is their google adsense advert, and do people think this is a good idea. This would only be offered to people who write good quality interest content. will be interested to hear your thoughts
Content Development | | ClaireH-1848860 -
Creating the best content in your industry
Im currently working with a new client and their goal is to create the absolute best content in their industry. I've seen alot of articles on WHY to create the best content but not a lot on HOW to create the best content. Can anyone recommend a article they recall which talked more about the HOW. I'm looking for a process on how to create awesome content, how to go about it. Any suggestions?
Content Development | | monster990 -
On-Site Blog or Blog Service for Best SEO Results
I had a blog associated with my site, then I had to merge two Google accounts and to make a long story short, my old Blogger page won't transfer to the new account. So, I'm starting fresh. My Question: Would I benefit most from an on-site subdomain blog, adding content to my site on a weekly/monthly basis, or an off-site blog such as Blogger, linking back to pages and resources on my site? Then, any other juicy tips would be great. Honestly, I won't expect a large subscription base. There will be a natural draw for some trade associates, and I'll be linking and promoting them as well. Thanks for any input. I'm new to the community, and SEO, but really impressed with this community.
Content Development | | honestabejosh0 -
4 sites - 4 keyword sets?
Hi, I have 4 domains and 4 keyword sets i.e. penny stocks mutual funds stocks day trading My question is: what is the better approach: Have each site around one set e.g. everything about "penny stocks" Site A - penny stocks Site B - mutual funds Site C - stocks Site D - day trading Create 4 categories in each website about each set of keywords? Site A - penny stocks | mutual funds | stocks | day trading and the same.. Thank you, Alex
Content Development | | pwpaneuro0