Tags on WordPress Sites, Good or bad?
-
My main concern is about the entire tags strategy. The whole concept has really been first seen by myself on WordPress which seems to be bringing positive results to these sites and now there are even plugins that auto generate tags.
Can someone detail more about the pros and cons of tags? I was under the impression that google does not want 1000's of pages auto generated just because of a simple tag keyword, and then show relevant content to that specific tag. Usually these are just like search results pages... how are tag pages beneficial?
Is there something going on behind the scenes with wordpress tags that actually bring benefits to these wp blogs? Setting a custom coded tag feature on a custom site just seems to create numerous spammy pages. I understand these pages may be good from a user perspective, but what about from an SEO perspective and getting indexed and driving traffic...
Indexed and driving traffic is my main concern here, so as a recap I'd like to understand the pros and cons about tags on wp vs custom coded sites, and the correct way to set these up for SEO purposes.
-
I approve of this comment
-
Hey There
For the most part, it is not a good idea to just use tags as a way to try and gain search traffic from them. They are possibly beneficial to users internal to your site. Users may read an article and want to read other similar articles, so having a few tags at the bottom of the post can be useful. Putting tags in your sidebar for navigation is rarely useful, but if done in a somewhat user friendly way it could work. I generally avoid "tag clouds" or having dozens of tag links in one spot.
In terms of the tag archives themselves (like mysite.com/blog/tag/tag-name/), tag archives rarely look different than posts themselves or other archives. Unless you have a giant site, with so many posts, and tags actually add a beneficial way to scroll through archives on a very specific topic, categories do this fine enough.
And for indexation - if it's a new site or a site that has NOT ever indexed tags I would advise to not index them moving forward either. Unless in a rare .5% of cases this is done in an extremely intentional and strategic way, not for SEO but for users and site architecture. (Think of a site like Smashing Magazine or Search Engine Land with LOTS of content, that's a rare edge case where using tags for navigation and architecture might make sense.)
If you HAVE indexed tags already I wrote an article on how to safely evaluate and noindex them.
In general, I would avoid tagging a post with more than 4-5 tags. Tags should always be different from categories (like more specific things).
-Dan
-
So much depends on how you've implemented tags on your site and who your audience is.
It can be tempting to implement tags to try and make up for a broken categorisation and it's tempting to add tags to a page because they mention a topic rather than because it's actually relevant to that tag.
It worth taking a look at your analytics to see if (and how) your visitors are using your tag pages. I've see many sites where visitors just don't use the tags (there too many, they're meaning less, or even they are not obviously links!) and a lot of this depends on just how many tags your using, how meaningful these tags are to people and the relevance and quality of the articles you have associated with each tag.
Have you got internal search set up on your site and are you capturing the search data in your analytics? This can provide some great insights in what people are struggling to find on your site and what they expect to find. It can also highlight areas where your IA isn't working.
(As James mentioned) If your tag pages are indexed, and getting inbound search traffic then segment your non-paid search traffic and look at the bounce rate and other engagement metrics. How valuable is this traffic to you, and how relevant are they finding your tag pages as the answer to their query?
-
Also check how much traffic the tags are currently getting, one site I have looked at in the past had like 16k uv a month from some tags on the site so proceed with caution also I agree with the advice above as well.
-
Hey there
Dan Shure wrote this fantastic Wordpress optimisation guide here on the Moz blog a year or so ago and it is still very relevant for today. In that post, he goes into depth about the problems with tags and what your best practice should be. Usually, you want to noindex the tags on your WP site - keep them for navigation purposes if you want, but letting them be indexed can lead to duplicate content issues.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz was unable to crawl your site? Redirect Loop issue
Moz was unable to crawl your site on Jul 25, 2017. I am getting this message for my site: It says "unable to access your homepage due to a redirect loop. https://kuzyklaw.com/ Site is working fine and last crawled on 22nd July. I am not sure why this issue is coming. When I checked the website in Chrome extension it saysThe server has previously indicated this domain should always be accessed via HTTPS (HSTS Protocol). Chrome has cached this internally, and did not connect to any server for this redirect. Chrome reports this redirect as a "307 Internal Redirect" however this probably would have been a "301 Permanent redirect" originally. You can verify this by clearing your browser cache and visiting the original URL again. Not sure if this is actual issue, This is migrated on Https just 5 days ago so may be it will resolved automatically. Not sure, can anybody from Moz team help me with this?
White Hat / Black Hat SEO | | CustomCreatives0 -
Is horizontal hashtag linking between 4 different information text pages with a canonical tag to the URL with no hashtag, a White Hat SEO practice?
Hey guys, I need help. hope it is a simple question : if I have horizontal 4 text pages which you move between through hashtag links, while staying on the same page in user experience, can I canonical tag the URL free of hashtags as the canonical page URL ? is this white hat acceptable practice? and will this help "Adding the Value", search queries, and therefore rank power to the canonical URL in this case? hoping for your answers. Best Regards, and thanks in advance!
White Hat / Black Hat SEO | | Muhammad_Jabali0 -
Is one of my competitors trying to get my site penalized?
Hi guys, I have been ranking #2 for a popular search term for several months now, and today I noticed a drop to #5, so I went to check my backlink profile, and I'm seeing thousands of no-follow exact keyword matched backlinks, all from spammy looking websites. I looked at some of the links and they do link to me, but I didn't generate these links, and I have never paid anybody externally to build links for me. What is the best course of action for me here? link disavow tool?
White Hat / Black Hat SEO | | davegill0 -
Multiple Versions of Mobile Site
Hey Guys, We have recently finished the latest version of our mobile site which means currently we have 2 mobile sites. Depending on what device and Os will depend on which site you will be presented with.
White Hat / Black Hat SEO | | seekjobs
e.g.
iPhone 3 or 4 users on iOS4 will get version 1 of our mobile site
iPhone 5 users on iOS5 will get the new version (version 2) of our mobile site. Our old mobile site is currently indexed in Google and performing pretty well.
Since the launch of the second mobile site we have not see any major changes to our visibility in Google and so was curious My main concern here is duplicate content so I am curious can Google detect that we have 2 mobile site that we serve depending on device? And if Google can detect this, why has our sites not been penalized! Thanks, LW I know the first thing that comes to your mind is Duplicate content0 -
Many sites added some excerpts of my Blog post and linking back ? Most of them are Spamy site !
Many sites added some excerpts of my Blog post and linking back ? Most of them are Spamy site ! Some are great blogs, but some blogs just copy some excerpts and link back to them - which i never approve. Will it affect my blog. i ask them to remove it. no use. !
White Hat / Black Hat SEO | | Esaky0 -
Cross linking websites of the same company, is it a good idea
As a user I think it is beneficial because those websites are segmented to answer to each customer needs, so I wonder if I should continue to do it or avoid it as much as possible if it damages rankings...
White Hat / Black Hat SEO | | mcany0 -
Geotag city different from postal address. Can I mention both cities together in title tags?
This boundary thing seems to be haunting me at the mo. Oh what I'd give for somewhere within a defined boundary! Anyway, just noticed a client has one city in its official postal address, and another city under its geotag. So I'm looking at the title tags and I'm thinking of mentioning both cities on the main entry pages (6 of them) then dividing mention in sub pages. Is this acceptable to Google? Might they see mention of both cities in homepage title tag (and other entry pages) as spammy. I don't want to upset Google!!! PS. Both cities are core markets. I would say they're of equal importance in terms of current business bookings and business potential.
White Hat / Black Hat SEO | | McTaggart0 -
Getting sites unbanned in bulk
Prior to the Panda update we had 1 main site, and 300 or so satellite sites. The satellite sites all had an identical template with identical content. The satellite sites all got flagged, and the main site persevered. We'd like to TRY to get all of these sites unbanned in bulk. My question is...how 'DIFFERENT' should these sites be? I know that a real google employee will be looking. All of these sites will be in the same industry...so how 'different' can the content really be? I am going to try to do this in sets of 10 and purchase a different template for EACH city/satellite site, as well as having varying categories, but realistically how doomed/successful do you think this endeavor will be? Any advice? realistic timeline?
White Hat / Black Hat SEO | | ilyaelbert0