Schema.org
-
Hola
Is there any consensus as yet as to whether people plan to use schema.org as the content markup standard rather than RDFa and microformats? There are some arguments flying around about the benefits and disbenefits, but the pragmatic answer to this question IMHO lies in how many people take this up rather than any arguments on what is best.
Thanks to any and all who reply.
Thanks
Neil
-
I agree that the answer lies in how many people take it up.
I think that one of the biggest deciding factors is going to be how easy the most popular CMS's make integrating this. If WordPress can get this done natively, for instance, a way to write a post and, via dropdown, select what type of data each line/paragraph is? I think that'd be huge, and it would explode.
Personally, I've always been interested in getting Google's rich snippets to appear. I think it can have a huge influence on clickthroughs. And, I think that schema.org indicates that such content will become more and more commonplace. I've managed to get it to happen for one site, which had the majority of its content focused on recipes. We definitely saw an uptick in traffic without a ranking change.
I'll be continuing to keep my eye on it, at first glance it seems like a huge task. In the end, I think it will definitely be something that we add into our work. The big search engine's partnering on this is too hard to ignore.
-
I believe the below thread has your answers.
Google is moving full steam ahead and has already converted some major sites.
"we’ve already worked with several sites to markup their pages, including The New York Times, The Washington Post, CNET, Entertainment Weekly, The New Yorker and others. In addition, we’ve taken the extra step to add this markup to everything hosted by YouTube and Blogger. In the future, both platforms will automatically include this markup when you publish content."
http://googlewebmastercentral.blogspot.com/2011/06/authorship-markup-and-web-search.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema for Plastic Surgery Procedure
Hi, i am doing Schema and don't know what type of property i should use for treatments like liposuction or botox or stuff like that. Would you use MedicalProcedure Markup? Thanks for helping me.
Algorithm Updates | | individualmarketing0 -
Knowledge Graph Not Showing Up after Schema Implementation
Hello all, We implemented schema markup for the knowledge graph last month on our main business site and as per structured data testing tool, it's placed correctly but till now Google is not showing up. What could be the reasons?
Algorithm Updates | | fam-Properties0 -
Schema.org Microdata or Microformats - Which Should We Use
Hi All, I'm wondering what would be the better alternative - schema.org microdata or microformats. I am aware that search engines such as Google, Yahoo, and Bing recognize Schema.org as the standard. Question is, will it have any negative affect? Our web developer here says that schema.org microdata may result in negative html. I don't think that it will affect our SEO, but I guess that's also something to shed some light on. So, what's the consensus here - should we implement schema.org or go with microformats - or, does it really make any difference?
Algorithm Updates | | CSawatzky1 -
Have name.org want to get name.com should .com redirect to .org or other way around?
Its a non profit organization. With name.org acquired in 2006. name.com will be acquired soon. In SEO terms it would make sense for me just to get .com and redirect to the original .org but from the standpoint of 7 year history of name.org is it worth keeping or its irrelevant or not that important or really important. I am in the process of rebuilding the site other than the initial domain home links to other pages do not matter at the moment. Thanks Mozzies
Algorithm Updates | | vmialik0 -
What is the importance of listing score at Getlisted.org regarding higher local 7 pack rankings ?
What is the importance of listing score at Getlisted.org regarding higher local 7 pack rankings ? My listing score is 60% and i am trying to improve it. I am on 2nd page on local map results. So maximum score will help to get place in 7 pack ?
Algorithm Updates | | mnkpso0 -
.org appearing in browser search when .com is the primary domain
In most browsers, our visitors search for our domain and when they start typing the URL the drop down auto choices list .org as the first choice for our website. We do own the .org but it points to the .com and the .com is our primary domain. Why does .org seem to dominate Google search in this case? And since we have the .org forwarded to the .com, do we need to be concerned?
Algorithm Updates | | jimmyzig0 -
Does Schema.org markup create a conflict with Power Reviews' standard microformat markup for e-commerce product pages?
Does anyone have experience implementing Schema.org markup on e-commerce websites that are already using Power Reviews (now Bazaar)? In Google's documentation they say that it's generally not a good idea to use two types of semantic markup for the same item (reviews in this case), but I wouldn't think that there would be a problem marking up other items on the page with Schema such as price, stock status, etc... Anyone care to provide some insight? Also in a related topic, have you all noticed that Google has really dialed back the frequency in which they display rich snippets for product searches? A few weeks ago the site that I'm referring to had hundreds of products that were displaying snippets, now it seems that only about 10% (roughly) of them are still showing. Thanks everybody.
Algorithm Updates | | BrianCC0