Tools to created embedded content...
-
Wondering if anyone has done this before,, this so, would they mind sharing the best approach please.
To cut a long story short, one of our seo client is a free UK internet safety resource, backed by (but independent from the UK Govt), the site is heavily talked about by sites such as BBC, Guardian and many more newspapers and as a result the domain authority is creeping up to 90 - Oh to be given the chance to monetise a site with DA 90!!!
As you can imagine, with the quality of the links the site picks up, the ranking of content on the site can be fairly easy, but the one problem we are facing is that of sites 'borrowing' our content. These sites tend not to be small bedroom bloggers, but rather all kinds of sites. We have seen our content on UK University websites, Police websites and many more whom should know better.
Obviously this is hurting the 'borrower' more than us with regard to duplicate content but it would still be good to get some credit for our work without having to keep hunting the sites down and emailing back and forth. We don't need the credit for backlink purposes but would be nice to have people know we read it incase they want to read more.
A solution I have pondered is to create embed options, as per youtube et al. Instead of sites having to copy our content to list it, they can still include our content on their site and avoid any duplicate content issues. As I believe the embedded content will be called from our site (I think that's how a youtube video works) our site would also get the read stats on the content regardless of where is it located. We are hoping that this could become a great content distribution tool, we don't need people to come to our site as the site is non profit, has no advertising but we need to justify the resources we get by showing how many people are reading what we publish. We are never going to be able to stop sites using our content so, like the music industry and itunes, if we can find a legal way to do it then we can all benefit.
My main question, yes, I do actually have one!!!, is two fold. Is it possible to create embed for whole articles and am i right in my thinking that if our content is on Jeff's Blog and loaded as an embed then the hit on the content is still reflected in our stats as the content is being pulled from our url?
Sorry for the excessively long way of explaining this, any feedback is welcomed, even 'don't do it, it's stupid idea'!!
-
I'll probably go with a nicely designed iframe, with the full text and a link to the site's original post so interested readers can read more by accessing your site.
Consider all possibilities, like the iframe size auto-adjusting to the available size, or giving the users the ability to choose from different sizes (like youtube does).
-
Thanks, didn't even think about limiting the text. It's a tough balance with this site. While we would like to get tons more people on the site, the primary goal of the site is information distribution and so if we can get as many people reading as possible then we done the job
-
Well, it depends on how you "embed" it.
YouTube does it with an iframe and a special player designed to go on other sites, linking to the original video in YouTube, etc.
This can easily be achieved by creating an HTML page, that you can later offer as a code to embed the post in their pages while adding some design and styling. In that HTML, you can still add the Analytics code for tracking and as it is actually a page in your site they are loading, you are still getting the hit. Beware of the extra server load you may receive, potentially hundreds of hits from outside sources.
And try to style the iframe so you can actually add a link to the full source or limit the amount of words displayed in the iframe so you can bring the user back t your page to continue reading.
An example of this is the slideshare
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google penalize you if you post content in french and english on a website
I'm trying to encourage content editors to only post content in either English or French. For example we have a French press release but the team are wanting it on our site in French and English. I thought this would fall under duplicate content rules. Does google penalize you if you post content in French and English on a website?
Content Development | | EstherBrice0 -
Repurpose/reuse blog content - email address to make available for this
Hi, From Rand's recent Whiteboard Friday, I learned this: "Have right on the blog page the email address to use if they want to repurpose/reuse the content. That way if someone wants to give us a backlink and quote/reference our blog, they have an easy way to get permission." My question is, what do I say with the email address when I list our contact email? Something like 1. Just list the email address 2. "To reuse/repurpose our content, please contact adress@email.com." or something else?
Content Development | | BobGW0 -
Duplicate Legal Content
Oftentimes lawyer websites will publish laws (codes, statutes, regulations, case law, etc). They add no value to the text, it's just copy pasted. Therefore, the same text/content may be on potentially hundreds of websites. Does google interpret this as duplicate content, or does it recognize government content as special? I want to have the laws on my website as well, however I am debating whether to add no follow tags or not. Or I'm thinking about adding value to the content by breaking down the specific law. However, even then at least 50% of the content on the page will still be the law, and I'm not sure if that is enough to be considered duplicate content.
Content Development | | irnikij0 -
Outsourcing content creations
I am using odesk for outsourcing content creation, but i am finding it difficult to hire quality contractors. I am trying to use the fix rate is this is the main reason for getting low quality response for my job openings. Does quality contractor on Odesk prefer hourly rate? Is hourly rate is safe for client? Some of the contractors i hired has provided me the plagiarism content. I am keen to use Odesk for outsourcing but really getting nowhere with this. Suggestions and comments are highly appreciated. Thanks you all in advance.
Content Development | | Sajiali0 -
Syndicating content with rel=author tag in it
If I have an article with my rel=author tag attached to it, and then I syndicate that article to another web site, should I keep the rel=author tag in that synbdicated article? Basically, what I'm worried about is that there will be 2 duplicate articles with my author tag on 2 different web sites. (I intend to put a canonical tag in the syndicated article so there is no duplicate content penalty) What is the best practice for this?
Content Development | | greggseo0 -
Building Content on E-Commerce Store
Hey guys, In 2011 it seems more and more important to build great content on your website to help SERP rankings. With an E-Commerce store what is the best way to add content? Would using the blog and adding related blog articles related to the product work and internally linking the anchor text to the specific product page? Obviously it would be more beneficial to rank the specific product page so wouldn't this method take away from those efforts? Or do we bank on being able to channel the visitor from the blog to the product page? Thanks Jason
Content Development | | mediapoint0 -
Can un-unique content damage my rankings?
Hi there, I run a blog @ http://ablemagazine.co.uk We produce our own editorial content for our print magazine. Which means I have a great bank of uniquely written content. I can usually afford to post 1-2 completely 100% unique articles a day. I've also been copy/pasting 2-3 articles from the BBC or The Guardian a day to keep up activity. Should I continue doing what I'm doing? Should I post exclusively unique articles? Thanks
Content Development | | craven220 -
For a consumer facing blog, how often do you recommend updating content to develop good rankings? I understand that it's really dependent upon the niche/competition, but what are some best practices? Content is expensive. Thanks
For a consumer facing blog, how often do you recommend updating content to develop good rankings? I understand that it's really dependent upon the niche/competition, but what are some best practices? Content is expensive. Thanks
Content Development | | CSOD19990