Deindexed site - is it best to start over?
-
A potential client's website has been deindexed from Google. We'd be completely redesigning his site with all new content. Would it be best to purchase a new url and redirect the old deindexed site to the new one, or try stick with the old domain?
-
Thanks to everyone for the info.
The main url they use is: http://tinyurl.com/l5sl4to however this is just an iframe to the .biz url. Neither url has many links, which all look fine. I'm thinking it could be for the frame?
-
Is it deindexed because of unnatural links? I've brought a couple of deindexed sites back to ranking well again for brand terms by doing a very thorough link cleanup but you've got to be very thorough. These sites usually need to start over (or close to over) again for their keyword rankings because in most cases the keyword rankings were only supported by unnatural links that are no longer counting again.
If this were my business I would take the following into account when deciding whether or not to start over:
-Do I have a lot invested in my url? i.e. Is my url used extensively in advertising, signage, etc.
-Do I have natural links pointing to this url already?
-Do I have the budget to hire someone to thoroughly clean the link profile and get the penalty lifted?
-Do I have the budget to hire someone who can help my website attract links naturally from this point on?
-
The REASON you got indexed is important. If it's because of linking then I would totally start over. The only trump card to that would be if you have strong brand signals. YOU CAN RECOVER but you'll have to determine if your metrics are strong or weak. If you had very strong metrics behind your site, then you can recover within a year and be back to where you were. If your signals are weak, then the effort to correct your issues will be the same time/money it would take to start over and build up domain metrics. Your Brand will matter. If you have good brand mentions then maybe staying on that domain is the best option.
-
Hi Will,
Before taking a decision like this, maybe you should analyze why was it deindexed?
I have seen websites getting deindexed because of technical issues, it might be worth taking a look.
Greetings,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Deindexed homepage by Google
I just noticed that my homepage was de-indexed by google. Any thoughts would be appreciated.
Technical SEO | | Jenny_H0 -
Should I use canonicals? Best practice?
Hi there, I've been working on a pretty dated site. The product pages have tabs that separate the product information, e.g., a tab for specifications, a tab for system essentials, an overview tab that is actually just a copy of the product page. Each tab is actually a link to a completely separate page, so product/main-page is split into product/main-page/specs, product/main-page/resources, etc. Wondering if canonicals would be appropriate in this situation? The information isn't necessarily duplicate (except for the overview tabs) but with each tab as a separate page, I would imagine that's diluting the value of the main page? The information all belongs to the main page, shouldn't it be saying "I'm a version of the main page"?
Technical SEO | | anneoaks0 -
SEO url best practices
We're revamping our site architecture and making several services pages that are accessible from one overarching service page. An example would be as follows: Services Student Services Essay editing Essay revision Author Services Book editing Manuscript critique We'll also be putting breadcrumbs throughout the site for easy navigation, however, is it imperative that we build the URLs that deep? For example, could we simply have www.site.com/essay-editing rather than www.site.com/services/students/essay-editing? I prefer the simplicity of the former, but I feel the latter may be more "search robot friendly" and better for SEO. Any advice on this is much appreciated.
Technical SEO | | Kibin0 -
Two sites
Hi there just joined had nightmere of a time trying to get a website up and running..... now i have 2 .... one marketing person did and one i did the one i did performing better on google but other onre looks more profetional is there a way i can conbine the 2 under one site..... the one that looks better and getting the benifit of the one thats performing better...... Thanks steve......
Technical SEO | | stevetemple0 -
Want to Target Mobile site for Google Mobile Version and Desktop Site for Google Desktop Version
I have ecommerce site with both mobile version and desktop version. Mobile version starts with m.example.com and full version starts with www.example.com I am using same content through out both site and using 301 redirection by detecting user agent vice-versa. My both sites are accessible to crawl by any google spider. I have submitted both sites's sitemap to GWT and mobile site having mobile sitemap xml, so google can easily recognize my mobile site. Is it going to help to rank my both sites as per my expectation? I need to rank for mobile site in Google mobile and ranking for desktop site in Google desktop version. Some of pages of my mobile site are started to appearing in Google desktop version. So how I can stop them to appear in Google desktop? Your comments are highly welcome.
Technical SEO | | Hexpress0 -
Site Structure Still Old
Ok after my first SEO report from seomoz I re-structured one of my sites. I basically split it into two different sites. I did this way before it was re-crawled on 5/1 and the results still show pages that no longer exist on that domain. What is causing this (user error I am sure but I just need to know what I can do to fix it).
Technical SEO | | bobbabuoy0 -
Optimize flash site
Hello, How can we optimize a site like this - http://www.ziba.com.au/ . The whole site is in flash. What are the alternatives ?
Technical SEO | | seoug_20050 -
Google.ca is showing our US site instead of our Canada Site
When our Canadian users who search on google.ca for our brand (e.g. Travelocity, Travelocity hotels, etc.), the first few results our from our US site (travelocity.com) rather than our Canadian site (travelocity.ca). In Google Webmaster Tools, we've adjusted the geotargeting settings to focus on the appropriate locale, but the wrong country TLD is still coming up at the top via google.ca. What's the best way to ensure our Canadian site comes up instead of the US site on google.ca? Thanks, Tory Smith
Technical SEO | | travelocitysearch
Travelocity0