Deindexed site - is it best to start over?
-
A potential client's website has been deindexed from Google. We'd be completely redesigning his site with all new content. Would it be best to purchase a new url and redirect the old deindexed site to the new one, or try stick with the old domain?
-
Thanks to everyone for the info.
The main url they use is: http://tinyurl.com/l5sl4to however this is just an iframe to the .biz url. Neither url has many links, which all look fine. I'm thinking it could be for the frame?
-
Is it deindexed because of unnatural links? I've brought a couple of deindexed sites back to ranking well again for brand terms by doing a very thorough link cleanup but you've got to be very thorough. These sites usually need to start over (or close to over) again for their keyword rankings because in most cases the keyword rankings were only supported by unnatural links that are no longer counting again.
If this were my business I would take the following into account when deciding whether or not to start over:
-Do I have a lot invested in my url? i.e. Is my url used extensively in advertising, signage, etc.
-Do I have natural links pointing to this url already?
-Do I have the budget to hire someone to thoroughly clean the link profile and get the penalty lifted?
-Do I have the budget to hire someone who can help my website attract links naturally from this point on?
-
The REASON you got indexed is important. If it's because of linking then I would totally start over. The only trump card to that would be if you have strong brand signals. YOU CAN RECOVER but you'll have to determine if your metrics are strong or weak. If you had very strong metrics behind your site, then you can recover within a year and be back to where you were. If your signals are weak, then the effort to correct your issues will be the same time/money it would take to start over and build up domain metrics. Your Brand will matter. If you have good brand mentions then maybe staying on that domain is the best option.
-
Hi Will,
Before taking a decision like this, maybe you should analyze why was it deindexed?
I have seen websites getting deindexed because of technical issues, it might be worth taking a look.
Greetings,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Company blog. What are the best solutions?
Hello Moz Community! Our company has its own blog (www.awarablogs.com) - the blog was created some time ago by means of a simple blog-engine. Now we see that the structure of the blog is bad for SEO (it has long URLs, many useless folders, subdomains and so on), so we'd like to simplify it. But the engine doesn't allow to change its structure in the way we 'd like to. Our webmaster suggested that we use "Alias". Will this method really help us make our blog SEO-friendly? Or is it better to choose another blog software like Wordpress? Thank you very much!
Technical SEO | | Awaraman0 -
Micro-site homepage not being indexed
http://www.reebok.com/en-US/reebokonehome/ This is a homepage for an instructor network micro-site on Reebok.com The robots.txt file was excluding the /en-US/ directory, we've since removed that exclusion, and resubmitted this URL for indexing via Google Webmaster but we are still not seeing it in the index. Any advice would be very helpful, we may be missing some blocking issue or perhaps we just need to wait longer?
Technical SEO | | PatrickDugan0 -
One site per location or all under and umbrella site?
I am working on a project where we are re-branding lots (100+) existing local business under one national brand. I am wondering what we should do with their existing websites, they are generally fairly poor and will need re-designing to match the new brand but may have some residual links? 301 redirect the URL to the national site, e.g. nationalsite.com/localbusinessA? If so what should I look out for? Do I need to specifically redirect any pages that have links to them to the same pages on the new site? Or should I give them a new standalone website that they link back to the national brand site? More than likely this will be hosted on the same server and CMS as the main site just the URL will remain Do I need to make sure that any old URL's that had links to them are 301'd to the new pages? Many thanks for you advice.
Technical SEO | | BadgerToo0 -
Best META Fields to Include on New Site
I am in the process of transitioning sites to a Drupal CMS and am curious to know what META information to provide on each of the new site pages. Currently, this is the set-up I plan on using: My questions to the community are: whether or not I've added all pertinent information, and if there's anything I'm overlooking
Technical SEO | | NiallSmith0 -
Redirect from old wordpress site to new php site? Best approach
Hi I have two websites one legacy site done in wordpress the other in php. However I would like to merge the two together and remove the wordpress site. However it has a good link profile and the pages rank well. What is the best approach to do a 301 redirect from the old site with all its pages pointing to the homepage of the new site? If so what's the best way to do this in wordpress? Many thanks
Technical SEO | | ocelot0 -
Best way to address duplicate news sections within site
A client has a news section at www.clientsite.com/news and also at subdomain.clientsite.com/news. The stories within each section are identical: www.clientsite.com/news/story-11-5-2011 subdomain.clientsite.com/news/story-11-5-2011 What's the best way to avoid a duplicate content issue within the site? A 301 redirect doesn't seem appropriate from the user experience point of view. Is applying a rel=canonical <www.clientsite.com news="" story-a-b-c="">to each story within the subdomain news section the best option? They have 100's of stories, wondering if there might be an easier way?</www.clientsite.com> Also, the news pages list the story headline and the first 3 lines of copy. Do these summaries present duplicate content issues with the full story page? Thank you!
Technical SEO | | 540SEO0 -
Google not visiting my site
Hi my site www.in2town.co.uk which is a lifestyle magazine has gone under a major refit. I am still working on it but it should be ready by the end of this week or sooner but one problem i have is, google is not visiting the site. I took a huge gamble to redo the site, even though before the refit i was getting a few thousand visitors a day, i wanted to make the site better as i was getting google webmaster errors. But now it seems google is not visiting the site. for example i am using sh404sef and i have put friendly url in the site and on the home page it has its name and meta tag but when you look at google it is not giving the site a name. Also it has not visited the site since october 13th Can anyone advise how to encourage google to visit the site please.
Technical SEO | | ClaireH-1848860 -
Recently revamped site structure - now not even ranking for brand name, but lots of content - what happened? (Yup, the site has been crawled a few times since) Any ideas? Did I make a classic mistake? Any advise appreciated :)
I've completely disappeared off Google - what happened? Even my brand name keyword does not bring up my website - I feel lost, confused and baffled on what my next steps should be. ANY advice would be welcome, since there's no going back to the way the site was set up.
Technical SEO | | JeanieWalker0