URL Structure
-
URL i have to use targeted keyword on all sub page domain or not for example now i am using url like this format
- fundingtype.html
- litigation-funding.html
- legal-funding.html
- financingservices.html
- process.html
and if i re-write all url with targated keyword like this format
-
lawsuit-loans-fundingtype.html
-
lawsuit-loans-litigation-funding.html
-
lawsuit-loans-legal-funding.html
-
lawsuit-loans-financingservices.html
-
lawsuit-loans-process.html
so which type URL are more effective for best SEO ??
-
you do not want to go crazy with words in the URL. Only use them when appropriate.
For instance I would honestly not start every URL with /lawsuit–example
As has already been said the content should do that. For instance if you have a page regarding a lawsuit you should put at least 2000 words on the page with maybe some video not YouTube see wistia.com/learning/advanced-seo-with-distilled
if you're going to use video.
I do think using a link structure that is clean and to the point. Will help you the most.
So example.com/keyword–keyword/ but do not feel like you have to stuff the link with keywords. After which focus on getting high quality relevant links pointed to that page as well as building high-quality relevant content.
-
You could put the pages in a sub directory such as /lawsuit-loans/ which is neater than putting in the url. However if you use the words enough on the page and home page that link to them it should be OK with not including as long as your site isn't about lots of other things not to do with loans and lawsuits.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you shorten very long URLs?
Hi Moz Community! If the nav architecture URL is long, like this: https://www.savewildlife.org/wildlife-conservtion/endangered-species-act-protections/endangered-species-list/birds/mexican-spotted-owl can I and should I shorten that new destination URL to make it easy for Google to see that the page topic is really the owl, like this: https://savewildlife.org/endangered-species-list/mexican-spotted-owl Thank you! Jane
Intermediate & Advanced SEO | | CalamityJane771 -
Any way to force a URL out of Google index?
As far as I know, there is no way to truly FORCE a URL to be removed from Google's index. We have a page that is being stubborn. Even after it was 301 redirected to an internal secure page months ago and a noindex tag was placed on it in the backend, it still remains in the Google index. I also submitted a request through the remove outdated content tool https://www.google.com/webmasters/tools/removals and it said the content has been removed. My understanding though is that this only updates the cache to be consistent with the current index. So if it's still in the index, this will not remove it. Just asking for confirmation - is there truly any way to force a URL out of the index? Or to even suggest more strongly that it be removed? It's the first listing in this search https://www.google.com/search?q=hcahranswers&rlz=1C1GGRV_enUS753US755&oq=hcahr&aqs=chrome.0.69i59j69i57j69i60j0l3.1700j0j8&sourceid=chrome&ie=UTF-8
Intermediate & Advanced SEO | | MJTrevens0 -
Inactive Products - Inactive URLs
Hi, In our website www.viatrading.com we have many products that might be in stock or not depending on availability. Until now, when a product was not available anymore, we took this page down (and redirected to its product category page). And, only if the product was available again, we re-activated the URL - this might be days, months or even years later. To make this more SEO-friendly, we decided now that while a product is not available, instead or deactivating/redirecting the page, we will leave it online and just add a message saying "This product is currently not available". If we do this, we will automatically re-activate about 500 products pages at once. 1. Just to make sure, is it harmful for SEO to keep activating/deactivating URLs this way? 2. Since most of these pages have been deindexed for a long time due to being redirected - have they lost all their SEO juice? 3. How can we better activate these old 500 pages - is it ok activating them all at once? Thank you,
Intermediate & Advanced SEO | | viatrading11 -
Should we use URL parameters or plain URL's=
Hi, Me and the development team are having a heated discussion about one of the more important thing in life, i.e. URL structures on our site. Let's say we are creating a AirBNB clone, and we want to be found when people search for apartments new york. As we have both have houses and apartments in all cities in the U.S it would make sense for our url to at least include these, so clone.com/Appartments/New-York but the user are also able to filter on price and size. This isn't really relevant for google, and we all agree on clone.com/Apartments/New-York should be canonical for all apartment/New York searches. But how should the url look like for people having a price for max 300$ and 100 sqft? clone.com/Apartments/New-York?price=30&size=100 or (We are using Node.js so no problem) clone.com/Apartments/New-York/Price/30/Size/100 The developers hate url parameters with a vengeance, and think the last version is the preferable one and most user readable, and says that as long we use canonical on everything to clone.com/Apartments/New-York it won't matter for god old google. I think the url parameters are the way to go for two reasons. One is that google might by themselves figure out that the price parameter doesn't matter (https://support.google.com/webmasters/answer/1235687?hl=en) and also it is possible in webmaster tools to actually tell google that you shouldn't worry about a parameter. We have agreed to disagree on this point, and let the wisdom of Moz decide what we ought to do. What do you all think?
Intermediate & Advanced SEO | | Peekabo0 -
Two homepage urls
We have two different homepages for our website. One is designed for daytime users (i.e. businesses), whereas the second night version is designed with home consumers in mind. Is this hurting our SEO by having two homepage urls, instead of just building a strong presence around one? We have set up canonical meta on each one: On the night version: domain.com/indexnight.html we have a On the day version: domain.com/index.html we have a It seems to me that we should just choose one of them and set up a permanent 301 redirect from one to the other. Any assistance would be greatly appreciated, thank you!
Intermediate & Advanced SEO | | JessieT0 -
How canonical url harm our website???
Even though my website has no similar/copied content, i used rel=canonical for all my website pages. Is Google or yahoo make any harm to my SERP's?? EX: http://www.seomoz.org is my site, in that i used canonical as rel="<a class="attribute-value">canonical</a>" href="http://www.seomoz.org" to my home page like that similar to all pages, i created rel=canonical. Is search engine harm my website???
Intermediate & Advanced SEO | | MadhukarSV0 -
Internal Site Structure Question (URL Formation and Internal Link Design)
Hi, I have an e-commerce website that has an articles section: There is an articles.aspx file that can be reached from the top menu and it holds links to all of the articles as follows: xxx.com/articles/article1.aspx
Intermediate & Advanced SEO | | BeytzNet
xxx.com/articles/article2.aspx I want to add several new articles under a new sections, for example a complete set of articles under the title of "buying guide" and the question is what would be the best way? I was thinking of adding a "computers-buying-guides.aspx" accessible from the top menu / footer and from it linking to: xxx.com/computer-buying-ghudes/what-to-check-prior-to-buying-a-laptop.aspx
xxx.com/computer-buying-ghudes/weight-vs-performance.aspx
etc. Any thoughts / recommendations? Thanks0 -
Automatic redirect to external urls
Hi, there is a way to create a "bridge page" with automatic url redirect ( 302 ) without google penalization? In this moment, my bridge pages are indexed on google with title and description of the redirected page.. Thanks in advance. Mauro.
Intermediate & Advanced SEO | | raulo790