What are the best practices for optimizing a site for multiple locations?
-
I have a client that operates in multiple states. I am trying to find a way to best optimize their website, but all of the best practices for "local SEO" seem to be for things such as restaurants, small businesses, etc. I am looking for a way to optimize for the industry keywords as well as location. Any best practices/suggestions would be greatly appreciated. Thanks!
-
Hi Mandy,
The second part of Keri's question is important. To create a strategy, you must first answer these questions:
-
Does the client meet face-to-face with customers or is business done virtually?
-
Does the client have a physical office/s in cities within the states you are mentioning? Do customers come to these offices or do employees leave from these offices to serve customers at their places of business?
Your opportunities for promotion are based on the business model (physical vs. virtual). Please provide as much detail as you can so that you will receive the best possible answer from the community.
-
-
Sorry for the delay - I couldn't log into my account yesterday to respond.
The multiple locations are in different states within the New England area (New Hampshire, Rhode Island, Massachusetts, Maine, Vermont). They are in the fire safety systems industry and provide products such as sprinkler systems for businesses.
Based on the first response, I am leaning towards recommending the following:
- Create a specific page for each location
- Optimize each location page for Meta Description, H1, Title Tag, etc.
- Create a different user experience on every location page, ie - directions to each location.
If anyone has any other thoughts on how to go about optimizing that would be greatly appreciated.
-
I agree with Keri, can we get some more info. You mentioned multiple locations? Are they connected areas, for example "North Carolina & South Carolina"
-
Can you say what industry? Do the people meet with clients at a particular location?
-
This has been gone over several times. Below are some great links to help you with that.
http://moz.com/blog/40-important-local-search-questions-answered
http://www.localseoguide.com/seo-for-businesses-with-multiple-locations-in-the-same-city/
http://www.clickz.com/clickz/column/2283736/local-seo-strategy-for-the-multilocation-marketer
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to best automate batch naming of product images
On an ecommerce website with tens of thousands of products, product image file names are auto generated by your system, and are often just a string of numbers and letters. We optimize our callout images and heroes but I'm questioning if we are missing a big opportunity with our product image names not being optimized. Does anyone have any insight on a smarter way to automate batch naming for thousands of product images?
Image & Video Optimization | | WebLincon0 -
Google places - We currently do not support the location
Hi My Google places listing has vanished from the local search results, and when clicking on the 'see your listing on Google' link from the Google Places dashboard I am getting the message We currently do not support the location What is causing this is it due to another listing with the same address? I have now deleted this extra listing which is now showing as suspended until I enter the pin which will remove it. But what other steps do I need to take to get the listing back on google places search results?
Image & Video Optimization | | ocelot0 -
Google Places: Multiple Entries
Hi there I'm doing some SEO for a restaurant/bar/night club. Now I'm wondering whether I should create multiple entries on Google Places or one for all. I had in mind: one for the bar/night club and one for the restaurant, as the target audiences for those can be rather different. We have only one address (and one website), but several phone numbers, so it would be possible to have several entries. What's your opinion: One or several entries?
Image & Video Optimization | | zeepartner0 -
How do you get links from a photo pointing to a third party site in Google Places?
How do you get links from a photo pointing to a third party site. I’ve seen a number on other Places accounts but I can't figure out how to do it. They had a picture/logo and the url underneath it (instead of it saying 'from the owner' underneath it), when you clicked the photo it took you to the website instead of just a page with only that photo on it. Please see image as an example. I've highlighted the image links below. Thanks in advance for your help 🙂 i0HxK.jpg
Image & Video Optimization | | HICRM0 -
Optimizing for Google Hotel Finder
Hi! As the Google Hotel Finder was also launched in Europe some days ago I was wondering if there is already some best practices for optimizing the entries. I guess that most of the information is directly integrated from the respective Google Places Page... Any insights or views on this topic?
Image & Video Optimization | | adwordize0 -
How much does a link from a YouTube video to a site affect its pagerank?
How much does a link from a YouTube video to a site affect its pagerank?
Image & Video Optimization | | JLAW0 -
How do I effectively utilize multiple campaigns
I'm fairly new to SEO and I'm wondering the best way to utilize SEOmoz's multiple campaigns feature. I've set up a "general" campaign with our top key words and competitors to analyze against our domain and I wondered which verticals would make the best second and third SEOmoz campaign.
Image & Video Optimization | | Rickshaw0 -
One business location and several local business listings
Hi, I'm working for an apartment rental agency.The agency is based in one country/city and naturally the Google Places listing is shown when people search "apartments + location", but what to do when we expand abroad? Naturally we want to have a Local Business listing for "apartments + location 2" as well. Is it sufficient to have a "local office"? I see competitors have urls: www.domain/paris and www.domain/london that are listed in local search when searching " apartments + paris" and "apartments + london". Basically, the same site, different locations. I'm wondering if the solution is that simple?
Image & Video Optimization | | vibelingo0