Ecommerce SEO URL Structure Questions
-
| I am in the process of developing a new Magento ecommerce store. Take for instance this website is in the apparel industry and i have the following main categories.
- Clothing
- Shoes
- Accessories
- Beauty
Sub categories for clothing would be:
- Dresses
- Pants
- jeans
- Tops
Products would be:
- Kelly Maxi dresses
What is the best SEO Structure for this?
Main categories obviously: www.example.com/clothing
Sub Categories:
www.example.com/clothing/dresses Or www.example.com/dresses (Zappos seem to pursue the second type)Products:
www.example.com/clothing/dresses/kelly-maxi-dresses/ Or www.example.com/kelly-maxi-dresses ?Which one would be the best way to structure your site? Also what about filters that available in category pages? Say if i were to filter by color. what would be the best URL? I am sure canonical tag is needed here.
New to Ecommerce SEO so i need some guidance! |
-
Please Read this http://moz.com/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps
it will help you.
-
Would it create duplicated pages?
-
Hello There,
I will Recommend you to have a Proper URL structure like you have mentioned above : www.example.com/clothing/dresses/kelly-maxi-dresses/
Just Add Color at the end of the url for any filter things.
This will tell your customer Clearly where He is Going to Land by just looking at the URL.
canonical : A canonical page is the preferred version of a set of pages with highly similar content. For more : https://support.google.com/webmasters/answer/139394?hl=en
Thanks
-
What about SKU? Should i include SKU in the product pages?
What is your very best preferred method? Can you explain more about canonical? The correct way of doing it?
-
I think the best structure would be the easier to read:
I'd personally use example.com/clothing -> example.com/dresses -> example.com/dresses-kelly-maxi (but this actually something you decide.. there's no golden rule to follow. If the content is good you can even have example.com?cat_id=5 and rank perfectly well).
In this case, there's no need to repeat "clothing" it is already understood when you say "dresses".
As for the filters, the best way is to use URL parameters, following the example above: example.com/dresses-kelly-maxi?sort-by=price&order=desc
Any possible combination of the filter should point to the page where all the options are listed "naturally". If by default example.com/dresses-kelly-maxi is sorted by date added, then the canonicals on any possible filter you offer should point to that page.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO time
I wanto to be in the top of the google search. I am usiing a lot of SEO tools but... I have done it during one month. Do I have to wait more?
Intermediate & Advanced SEO | | CarlosZambrana0 -
URL Structure Change - 301 Redirect - on large website
Hi Guys, I have a website which has approximately 15 million pages indexed. We are planning to change url structure of 99.99% of pages but it would remain on same domain. eg: older url: xyz.com/nike-shoes; new url: xyx.com/shopping/nike-shoes A benefit that we would get is adding a related and important keyword in url. We also achieve other technical benefits in identifying the page type before hand and can reduce time taken to serve the pages (as per our tech team). For older URLs, we are planning to do a 301 redirect. While this seems to be the correct thing to do as per Google, we do see that there is a very large number of cases where people have suffered significantly on doing something like this : Here are our questions: Will all page rank value will be passed to new url? (i.e. will there be a 100% passing of PR/link juice to the new URLs) Can it lower my rank for keywords? (currently we have pretty good rankings (1-5) on many keywords) If there is an impact on rankings - will it be only on specific keywords or will we see a sitewide impact? Assuming that we have taken a hit on traffic, How much time would it take to get the traffic back to normal? and if traffic goes down, by what percentage it may go down and for how much time. (best case, average case and worst case scenarios) Is there anything I should keep in mind while doing this? I understand that there are no clear answers that can be given to these questions but we would like to evaluate a worst case/best case situation. Just to give context : Even a 10 day downtime in terms of drops in rankings is extremely detrimental for our business.
Intermediate & Advanced SEO | | Myntra0 -
A few questions on Google's Structured Data Markup Helper...
I'm trying to go through my site and add microdata with the help of Google's Structured Data Markup Helper. I have a few questions that I have not been able to find an answer for. Here is the URL I am referring to: http://www.howlatthemoon.com/locations/location-chicago My company is a bar/club, with only 4 out of 13 locations serving food. Would you mark this up as a local business or a restaurant? It asks for "URL" above the ratings. Is this supposed to be the URL that ratings are on like Yelp or something? Or is it the URL for the page? Either way, neither of those URLs are on the page so I can't select them. If it is for Yelp should I link to it? How do I add reviews? Do they have to be on the page? If I make a group of days for Day of the Week for Opening hours, such as Mon-Thu, will that work out? I have events on this page. However, when I tried to do the markup for just the event it told me to use itemscope itemtype="http://schema.org/Event" on the body tag of the page. That is just a small part of the page, I'm not sure why I would put the event tag on the whole body? Any other tips would be much appreciated. Thanks!
Intermediate & Advanced SEO | | howlusa0 -
Google Business Places SEO Question
Hi All, I have set up different Google Business Places listings for each of my locations for my business. I want each location to rank for their retrospective keywords. So from an SEO point of view to help these rank.. When choosing Keywords/Categories for my listing , should I use my main keyword + my location example - I have a carpet cleaner hire depot in London and I want to rank for London so should my keyword be just carpet cleaner hire or Carpet Cleaner Hire London. My other depot is say in the location of Watford so should that listing have keywords that contain Watford in them ?. Also - Should the description contain my localised keywords ? I have looked around and cant' find much on this topic Any pointers would be greatly appreciated thanks Sarah
Intermediate & Advanced SEO | | SarahCollins0 -
Privacy Policy & T&C's SEO related question
With Adwords they request a Privacy Policy and T&C's sometimes for an Ad to be approved. Silly question I know but do you think Google looks out for pages like this to identity websites which are more genuine for organic? Thanks
Intermediate & Advanced SEO | | activitysuper0 -
Question regarding error url while checking in open-site explorer tool
Hello friends, My website home url & inner page url shows error while checking the open-site site explorer tool from SEOMoz, for a website** eg.www.abc.com website as**
Intermediate & Advanced SEO | | zco_seo
**"Oh Hey! It looks like that URL redirects to www.abc.com/error.aspx?aspxerrorpath=/default.aspx. Would you like to see data for that URL instead?"**May I know the reason, why this url showing this result while checking back link report from the tool?**May I know on what basis this tool is evaluating the website url as well?****May I know, Will this affect the Google SERPs for this website?**Thanks0 -
Rewriting URL
I'm doing a major URL rewriting on our site to make the URL more SEO friendly as well as more comfortable and intuitive for our users. Our site has a lot of indexed pages, over 250k. So it will take Google a while to reindex everything. I was thinking that when Google Bot encounters the new URLs, it will probably figure out it's duplicate content with the old URL. At least until it recrawls the old URL and get a 301 directing them to the new URL. This will probably lower the ranking of every page being crawled. Am I right to assume this is what will happen? Or is it fine as long as the old URLs get 301 redirect? If it is indeed a problem, what's the best solution? rel="canonical" on every single page maybe? Another approach? Thank you.
Intermediate & Advanced SEO | | corwin0 -
Changing a URL structure within a site
Im moving a page over from www.domain.com/page to www.domain/category/page currently www.domain.com/page is ranking in google. Would a 301 do the job? is there anything else needed to help keep SE positions?
Intermediate & Advanced SEO | | SEODinosaur0