A Hummingbird Question
-
So with Google SERPs looking for more customer intent and especially to direct questions eg, How much does a x cost? Where can I find x etc - is it good practice to create a bank of Q&A's on site or is it sufficient to have good quality content on the subject matter stating the costs of x and where you can find it written in a customer friendly manner?
Will a bank of Q&As add any value if they directly answer the most likely search questions?
Thanks
Ash
-
Thanks Jeff, guess i could link our from the site to the fuller explanation in the Blog Post?
Ash
-
I agree with Chris and would like to add that if you have quick and easy answers, then an FAQ would be sufficient. However, if the answers are more lengthy or could be expanded on into a blog, it would be worth taking the time to create a high-quality piece of content explaining to your audience, which could then be shared with others.
-
Thanks Chris that makes sense - think I was trying to over think it !
Ash
-
Rather than look at it from a search perspective look at it from a user point as that's what the search engines are trying to please. Would it benefit users to have a list of F.A.Q ?
I would say if it helps users then go for it and if they find it helpful and even link out Google will like it and everyone wins.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about creating content pages for keywords
Good morning, We are trying to rank our India based company which provides the following services
On-Page Optimization | | harshal.khatavkar
Engineering Design Services
Architectural Design Services
MEP Design Services Our target audiences are in the US and UK. Offcource, we are targetting above services keywords on most of our main pages and created dedicated services pages too. But lately, we found out that we are ranking well for keywords like Outsourcing Engineering Design Services, Outsourcing Architectural Design Services, etc... which are actually very very good keywords in terms of closing the leads/inquiries as people are actually looking out for outsourcing but the search count for those keywords is low. (though we closed 2 inquiries from those keywords). These pages we created in past just to increase the content of the website. I really want to give it a try to target those keywords by creating more pages, blog posts, backlinks, etc... My question is if we create more and more pages around those keywords then will it affect the rankings of the pages which are already ranking for those keywords or will the new pages compete against those pages or the new pages will help to boost current pages? We can write good content and blog posts on the outsourcing topic but not sure if we should create new pages or increase the length of the existing pages. Can you guys please help with some directions on this as I really don't want to take the wrong route. Look forward! Regards0 -
Question about overoptimization and images "alt"
Hello, I own a shop with lots of categories, in each category there is a lot of pictures, some have already alt, must I put the attribute alt in all images, it would be 100% beneficial for my site or could would I be over-optimizing the site? Thank you
On-Page Optimization | | yuyuyu0 -
Newbie question - Optimize homepage or create new page?
Hey everyone! I'm new here and wondering if anybody could help with a question. I'm trying to optimize for the keyword "meet people". I've attached a screenshot of the Moz SERP report for the top 10 results for this keyword for Google (UK). Unfortunately my domain doesn't make the top ten - we're currently raked 11th. My domain - tastebuds.fm - has a domain authority of 53 and the homepage has a page authority of 61 which is way way above the scores for the 1st placed result. What am I doing wrong? Should I focus on competing using a page that contains the keyword eg. http://tastebuds.fm/meet-people OR should I work on improving the 11th place of my homepage by tweaking the content? Bear in mind I already have an A grade for on-page optimization of the homepage for the keyword in question. If I decided to optimize a new page... how long would it take before I ranked well for the page if the only place it was linked was from the homepage? Also what should I put on this new page? Our homepage already converts well so should I duplicate it somehow? 4ENqCPz.png
On-Page Optimization | | AlexTP0 -
Silly question about noindex and canonical
Hi, This is probably going to sound a bit stupid, but I nevertheless want to check. We have a site that's going to have identical pages (really not my choice) for a sales reason. The two examples would be example.com/profile-name and example.com/location/profile-name Users using the onsite navigation will always end up in the latter example naturally as they have to select a location before viewing content (plus having the location in the url is nice as there are multiple profiles across different locations that have the same name). However, it's easier to sell our services when we can offer just example.com/profile-name to users for their own marketing reasons. I'd like to make the example.com/profile-name noindex follow, and have just the example.com/location/profile-name indexed, but not sure if it would be better to implement canonical tags instead? Can anyone see any potential pitfalls of using either method or does it not really make a difference (which is what I suspect, but I'd rather look stupid than get this wrong)? Thanks!
On-Page Optimization | | LeahHutcheon0 -
2 Question about URL structure
Hello guys 1 - I have a question about the best structure for URLs from the point of view of SEO: Is it OK to use the URL as mywebsite.com.br/long-tail-article Or is better this mywebsite.com.br/category/long-tail-article 2 - When part of my keyword is already in my "category", for example: mywebsite.com.br/digital-marketing/digital-marketing-is-good I leave it as it is, or in the following way: mywebsite.com.br/digital-marketing-is-good NOTE: Do not take into account that this URL would be different from other URLs in this category
On-Page Optimization | | seomasterbrasil0 -
Internal Linking Question(s)
Is it unwise to link internally to a page more than once on the homepage. I am reading that it is considered spammy. I am also reading that it passes PR twice to the internal page instead of just once... Which is it? Is there a way to stop passing PR to the "contact us" page. I watched an older video that Matt Cutts suggested a nofollow. Now I read that this strategy is a no no? Which is it? Thanks! 🙂
On-Page Optimization | | JML11790 -
Geographic targeting general question
Hi, I've been looking at some of the Google help centre pages for Geo-targeting and it says flat out if you use for example .co.uk and Geo-target in webmaster tools US then you will not rank as well as using .net, .com and a few others they list. So if you got a UK online business and want to expand into another country then staright away your in a negative situation if you want to rank in the SE for that location.
On-Page Optimization | | activitysuper0 -
Url question for seo
Would it be beneficial to use url that is a match for my keyword to help with seo, then have my currently url forward to that one so I don't have to change any marketing materials? I was one of the feedback that I got when doing the on page keyword optimization tool on seo moz. Thanks J
On-Page Optimization | | fertilityhealth0