How to improve the review to the website ?
-
Hello guys,
lately we think how we can improve all the reviews on our site from the clients.
We notice that there are all these option regarding to reviews :Google Reviews/Local/Places/+
Yelp
Facebook
www.feefo.com
www.trustpilot.co.uk
www.ekomi.co.uk/ukAnd much more...
Now, the problem here with a lot of these sites, the person that write the review need to register to the site.
Most of our clients, not interesting in register or to open account.
They need something fast that they can write the review and move on.What do you think is the right approach to manage all this ?
We getting a lot of traffic but its seems that we don't advantage all of him regarding to the review part.Any tips here from the expert ?
Thank you
-
Hi Guy,
Edmond has give some thoughtful feedback. The one suggestion I would be careful of is the one in which a central device at an office is being used to encourage reviews. If reviews stem from the same IP address (known as a review kiosk) they are likely to be flagged by Google as spam, so that is not something I would recommend.
I would also be careful about offering incentives for reviews. Google's stance on this has been very strange, and is worth researching.
Beyond this, though, having print materials to hand to the client at the time of service is a great idea, as is educating key members of the staff to request reviews. Whitespark has a great, free handout that you can brand with your own company logo that gives directions for leaving a Google+ Local review. You'll find it here:
http://www.whitespark.ca/review-handout-generator/
*Just remember, the one review platform on which you cannot ask for reviews is Yelp. Their guidelines forbid soliciting reviews in any way.
Additionally, if you have good customers who simply are not going to go on the Internet to leave you a review, but who would be happy to give you a hand written testimonial, you could get them to write you one at the the time of service, or in a follow up email, and you can turn these into testimonials you post on your website. You can use Schema review markup to encode these reviews, giving you a chance that Google will display stars on your results in the search engine results. This is a good solution for customers who are not tech savvy.
Remember, no business needs to earn a huge number of reviews all at once. A little, slow trickle of them over time is a much better signal than a whole bunch at once.
Here's a post I like, by Phil Rozek, about Google+ Local reviews. I think you might like it, too:
Hope this helps!
-
Hey,
Thanks a lot for your answer.
We are B2B company, so its make it even more harder to convince them to write review.
One of our idea was to add in the thank you page after they leave a quote, to add all the review sites that we have account there and to ask them to write something over there.
Another thing is like you said its to give them coupon for the next order or free t shirts (we are t shirt company).
We will test it and i hoop it will work better.Thank you for the article and the respond.
Guy
-
Hi Edmond,
Unfortunately, you are correct about it being a pain in the butt to get customers/patients to submit POSITIVE reviews on those mentioned websites, including a ton of other review sites. Isn't it funny, people have no problem going to those sites, creating an account, and then leaving NEGATIVE reviews?
We see it all the time. I'm guilty of it, however, I do try to leave positive reviews when I'm truly amazed at the service or product I receive.
We work with dentists and eye doctors and other categories where it is mainly B2C, so we've implemented in many of those businesses a process to create small business cards which have direct instructions about how easy it is to leave a review online and how much we appreciate it OR our clients offer an incentive. "Leave us a review at Google and receive a free X-rays at your next dental exam." It does work really well as the patient is able to hear the offer at the office and then take home instructions about how to do it.
We have an eye doctor who keeps their iPad open to Google the whole day and his front desk staff asks patients to leave reviews on their Google+ page if they have a Gmail account. If not, then the staff offers to walk them through getting them a Google account.
It's a combined effort on the business owner, his staff and the internet marketing consultant/company to work together to figure out the best plan and educate their clients/patients.
Here's a GREAT article in whole which I recommend you read, but more importantly to your question, read this section http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide#nineteen. You will see that Google gathers the other major review sites' reviews (you'll see in the 2nd screenshot of the review site links). So, yes Google is very important to get reviews, but they are also pulling from many other sites.
I hope this was a good answer and that you find these ideas helpful in your efforts! - Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Structured data - reviews & aggregateRating
Hi all, We recently implemented structured data for reviews, specifically aggregateRating, on a few of our pages as a test. An example page is: https://www.vouchedfor.co.uk/financial-advisor-ifa/cambridge/01740-duncan-hannay-robertson Initially, this seemed to work well and we could see the star ratings and review number showing in Google search results. However, now it seems to have disappeared. Search console and the testing tool seem to suggest the structured data looks fine - when I posted this in the webmasters forum, the response I got was that it was because we're trying to mark what google deems a 'person' as a 'local business', which triggers their spam warning. And you can't have reviews for a person, apparently. I guess we're unique in that we're a review platform for professional advisers (for example, financial advisers). So whilst the profile is for a person, it's also a business - the reviews are for the professional services clients receive. Feels unfair to be penalised just because Google hasn't thought of our use case! We'd love to be able to showcase our review content, but feels like we're running out of ideas here. If anyone has any ideas for how we can make this work, it would be hugely appreciated!!
Reviews and Ratings | | Eric_S0 -
Does Google's 3rd Party Reviews Guideline Update make Review Aggregators Obsolete?
Good day!We are concerned about Google's updated Guidelines in ratings and reviews, specifically as quoted in the SEO Roundtable: "The new guidelines specifically disallows you from using 3rd party reviews, found on other sites, and marking those up on your site."https://www.seroundtable.com/google-updates-reviews-markup-guidelines-22608.htmlThe Guidelines are here https://developers.google.com/search/docs/data-types/reviews#local-business-reviewsWe enlist the use of a 3rd party aggregate for one of our client's (service business). Since, in effect, it is a 3rd party review site, and what the shortcode does is copy reviews from that third party site and mark them up on the client website. What do you guys know about this update, and what are is your take on what the update says and how it relates to a 3rd party review aggregators? Thanks!
Reviews and Ratings | | LinkRightMedia0 -
What's the best way to keep Google My Business reviews when the business changes names?
I work with an interior designer who is re-branding and changing her business name to focus specifically on windows. Can she keep her GMB reviews and just change the name of her business, then reverify with Google? She doesn't want to lose her current local pack ranking.
Reviews and Ratings | | obkommy1 -
Why are certain words formatted as bold in Google+ Reviews?
Hey guys, I noticed that certain words within reviews left on Google+ pages are being shown in bold text. The original reviews do not feature bold text, but when shown in snippets they appear. I attached a photo below for a college's G+ page. Any insight would be great! 0ZHfhnP
Reviews and Ratings | | TomBinga11250 -
Google maps, G+ and Google reviews on right hand side of results page:
Hi Guys Happy Monday! I have been having a real headache trying to the get that panel on the right hand side of the Google results showing up when my company brand is entered as a search query. From all the research that I have done, it looks as though you can't have this panel showing unless you serve customers face to face in your place of work. Is this necessarily true? Our biggest competitor has a very stripped down version of this box which just contains the image from their Google+ page and also a link to their wikipedia page but the point is it shows up when you search for their brand... ours doesn't? Has anyone else recently configured this to work for their website? Any advice? Cheers in advance! Jamie
Reviews and Ratings | | SanjidaKazi0 -
Is there a better way to wrap schema on a testimonial page? Example website shown
Hi, Hopefully someone can help my dilemma! I am trying to wrap review schema (schema.org/review). However, it's stumping me because of our WordPress theme "Flawless." If any are familiar with this particular theme you'll know that there is the normal visual/text portion of the page-editing portion of WordPress, but there is also a page-building section which is unique to Flawless. In this instance, a Testimonial "Content/Post Type Item" has been used. This was where the page was constructed and wherein the problem lies. If I wrap schema around it like I normally would, the page distorts on the front end and becomes a garbled mess. I've been trying to solve the problem and the closest I've gotten has been to copy the source-code of the Flawless themed Testimonial Content/Post Type Item into the "Text" portion of Wordpress to replicate the Flawless page-builder. I thought "yay! I can wrap schema around this for sure!" but I'm still encountering some problems. If I'm using the structured data markup helper from Google, and copying and pasting the HTML I'd like (with the corresponding schema "header") I get an error on the Structured Data Testing Tool saying "Incomplete schema data." I've tried looking for plugins that would help me, but all that I've seen adds duplicate content to the page. If there's a way to wrap review schema on this page—it would make my day! Thanks for the help!
Reviews and Ratings | | Shawn1240 -
Grade Us vs 5 Star Reviews?
We need to get some more reviews, so we're looking at either getting Grade Us or 5 Star Reviews' services. Does anyone have strong feelings about either one? Or another service? Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0 -
Re Posting Reviews
I would like to re post a couple short client reviews on the home page of my site. The reviews are from avvo.com. What is the best way to accomplish this without getting flagged for duplicate content? Should I make an image containing the review text and then link it to the original review on avvo?
Reviews and Ratings | | eddiejsd0