How to improve the review to the website ?
-
Hello guys,
lately we think how we can improve all the reviews on our site from the clients.
We notice that there are all these option regarding to reviews :Google Reviews/Local/Places/+
Yelp
Facebook
www.feefo.com
www.trustpilot.co.uk
www.ekomi.co.uk/ukAnd much more...
Now, the problem here with a lot of these sites, the person that write the review need to register to the site.
Most of our clients, not interesting in register or to open account.
They need something fast that they can write the review and move on.What do you think is the right approach to manage all this ?
We getting a lot of traffic but its seems that we don't advantage all of him regarding to the review part.Any tips here from the expert ?
Thank you
-
Hi Guy,
Edmond has give some thoughtful feedback. The one suggestion I would be careful of is the one in which a central device at an office is being used to encourage reviews. If reviews stem from the same IP address (known as a review kiosk) they are likely to be flagged by Google as spam, so that is not something I would recommend.
I would also be careful about offering incentives for reviews. Google's stance on this has been very strange, and is worth researching.
Beyond this, though, having print materials to hand to the client at the time of service is a great idea, as is educating key members of the staff to request reviews. Whitespark has a great, free handout that you can brand with your own company logo that gives directions for leaving a Google+ Local review. You'll find it here:
http://www.whitespark.ca/review-handout-generator/
*Just remember, the one review platform on which you cannot ask for reviews is Yelp. Their guidelines forbid soliciting reviews in any way.
Additionally, if you have good customers who simply are not going to go on the Internet to leave you a review, but who would be happy to give you a hand written testimonial, you could get them to write you one at the the time of service, or in a follow up email, and you can turn these into testimonials you post on your website. You can use Schema review markup to encode these reviews, giving you a chance that Google will display stars on your results in the search engine results. This is a good solution for customers who are not tech savvy.
Remember, no business needs to earn a huge number of reviews all at once. A little, slow trickle of them over time is a much better signal than a whole bunch at once.
Here's a post I like, by Phil Rozek, about Google+ Local reviews. I think you might like it, too:
Hope this helps!
-
Hey,
Thanks a lot for your answer.
We are B2B company, so its make it even more harder to convince them to write review.
One of our idea was to add in the thank you page after they leave a quote, to add all the review sites that we have account there and to ask them to write something over there.
Another thing is like you said its to give them coupon for the next order or free t shirts (we are t shirt company).
We will test it and i hoop it will work better.Thank you for the article and the respond.
Guy
-
Hi Edmond,
Unfortunately, you are correct about it being a pain in the butt to get customers/patients to submit POSITIVE reviews on those mentioned websites, including a ton of other review sites. Isn't it funny, people have no problem going to those sites, creating an account, and then leaving NEGATIVE reviews?
We see it all the time. I'm guilty of it, however, I do try to leave positive reviews when I'm truly amazed at the service or product I receive.
We work with dentists and eye doctors and other categories where it is mainly B2C, so we've implemented in many of those businesses a process to create small business cards which have direct instructions about how easy it is to leave a review online and how much we appreciate it OR our clients offer an incentive. "Leave us a review at Google and receive a free X-rays at your next dental exam." It does work really well as the patient is able to hear the offer at the office and then take home instructions about how to do it.
We have an eye doctor who keeps their iPad open to Google the whole day and his front desk staff asks patients to leave reviews on their Google+ page if they have a Gmail account. If not, then the staff offers to walk them through getting them a Google account.
It's a combined effort on the business owner, his staff and the internet marketing consultant/company to work together to figure out the best plan and educate their clients/patients.
Here's a GREAT article in whole which I recommend you read, but more importantly to your question, read this section http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide#nineteen. You will see that Google gathers the other major review sites' reviews (you'll see in the 2nd screenshot of the review site links). So, yes Google is very important to get reviews, but they are also pulling from many other sites.
I hope this was a good answer and that you find these ideas helpful in your efforts! - Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
BazaarVoice Paginated Reviews Not Honoring Canonical & Indexing Multiple Pages
If there are enough reviews on a product page to warrant page 2, 3 etc, BazaarVoice appends the below snippets to each new page of reviews, which are then also indexed, despite BazaarVoice SEO settings that automate a canonical tag (seemingly since the differing reviews on each page are not similar enough to honor the canonical). <cite class="iUh30">?bvstate=pg:2/ct:r</cite> <cite class="iUh30">?bvstate=pg:3/ct:r</cite> It seems Target.com has found a way to hack the BV code to create a dedicated page to view all reviews: https://www.target.com/p/ultra-soft-fitted-sheet-300-thread-count-threshold-153/-/A-13973172?showOnlyReview=true While Ikea.com blocks it in the Robots file (defeats SEO value) - Noindex: */catalog/products/bvroute=Review Noindex: */catalog/products/bvtab Tons of brands apparently have the issue, and you can see more examples if you search "inurl:bvstate=pg" Anyone aware of a solution to this?
Reviews and Ratings | | Eroc2 -
What is the best online reputation management software for generating legitimate Google (and other online) reviews?
Hello! Does anyone have a good experience with using an online reputation management tool to help generate online reviews for a Google My Business listing, Facebook, etc? The reason I ask about a review software is because of my client's age demographic (50+), so we need to have an automated system to request reviews from their clients and to make it simple for them to leave reviews.
Reviews and Ratings | | eport122 -
Purchasing and rebranding practice with bad reviews
An optometrist is looking to buy a practice with really bad Google reviews. They want to rebrand it under their name. This practice has pretty bad SEO as well. What should they do? Should they just mark the GMB page as permanently closed then make a new one under the new business name? Or is that risky or considered spammy since the "new" practice is also an optometrist? Could Google think it is a duplicate or an attempt to trick them?
Reviews and Ratings | | Mike-i0 -
Does Google's 3rd Party Reviews Guideline Update make Review Aggregators Obsolete?
Good day!We are concerned about Google's updated Guidelines in ratings and reviews, specifically as quoted in the SEO Roundtable: "The new guidelines specifically disallows you from using 3rd party reviews, found on other sites, and marking those up on your site."https://www.seroundtable.com/google-updates-reviews-markup-guidelines-22608.htmlThe Guidelines are here https://developers.google.com/search/docs/data-types/reviews#local-business-reviewsWe enlist the use of a 3rd party aggregate for one of our client's (service business). Since, in effect, it is a 3rd party review site, and what the shortcode does is copy reviews from that third party site and mark them up on the client website. What do you guys know about this update, and what are is your take on what the update says and how it relates to a 3rd party review aggregators? Thanks!
Reviews and Ratings | | LinkRightMedia0 -
SEO Friendly Review websites?
What are some SEO friendly online review websites? I remember Google Reviews used to show up high in the rankings but i'm not sure what the best place to direct customers to write reviews? Yelp is strong on Bing and Yahoo...but what's good on Google?
Reviews and Ratings | | Souk0 -
Google Plus Reviews
Hi, I am working with a brick and motor store and trying to figure out the best ways to obtain Google plus reviews. Personally speaking I think the best way to receive a review is at checkout. Checkout can take about 10-15 min and would be a great time to ask for a review. However, I run into a problem with logistics in obtaining the review and needed help deciding which option to choose or if another option existed? Option: 1. Ask the customer to give a review on our companies Google account? However, this leads to multiple reviews from a single entity, which I would only assume is not a correct way to obtain reviews. 2. Ask the customer to sign in to their Google account. This can be a little invasive and I do not want to turn the customer away from a sale. Am I missing another alternative? Any help would be great, thanks!
Reviews and Ratings | | Mike.NW0 -
Best E-Mail Service For Customer Reviews
Hello Moz Community, I manage an online wallpaper store. The site is totalwallovering.com We already have a 5 star review form in place on all product pages with rich snippets. I want to set up my own system for e-mailing customers two weeks after they purchase wallpaper from us, in effect asking them leave us a review of the product. Most people are generally willing to do so if they get a reminder. So far in the past 6 months since we have added the review form we have gotten eight reviews. I got a call from Trustpilot last week and I really liked their system ALOT but I am unwilling to pay $600/month. I would rather have all of my reviews on my own website. I literally have thousands of past customers and would like to bulk upload them into the system so that I can generate hundreds of reviews quickly but if that is not possible I can just start with the customers I get today. I am open to any suggestions. Thanks
Reviews and Ratings | | Wesley-Barras0 -
Schema Reviews
Question about using Schema reviews. I believe I've set everything up correctly, and the Google Rich Snippets tool displays that I have...however in the SERP and on the page instead of displaying a graphic of four stars, it displays "4/5 stars" text. The Rich Snippet tool says that it should be displaying the graphic though. Anyone have experience with Schema and know if there's an extra step to take to display the graphic? Thank you!
Reviews and Ratings | | PlanetDISH0