Landing Page Conversion
-
Hi,
I'm having a few issues with my landing page conversion. I have followed several guides found on this site (especially the unbounce.com ones) but what'ever I try my landing page CRO doesn't seem to increase.
the landing page in question is http://www.drivingtestnow.co.uk/find-driving-test-cancellations.
I'm getting traffic to my landing page solely through PPC traffic from Google. My stats are rough as follows:
Arrive at landing page - 100% (obviously)
Click through to buy now page - 15-20%
Actually complete the buy now process - 1%Conversion from organic traffic landing directly on the homepage at http://www.drivingtestnow.co.uk is having a conversion rate of about 5%. It seems odd to me that my highly targeted ad campaign and landing page are convertign so badly compared to the less atrgeted organic search traffic and homepage.
Have you got any ideas why this might be occurring and also any tips on how I can improve the conversion rate for my product?
Gary...
-
This is certainyl the type of feedback I was after. Having revisited the homepage and landing pages it nwo seems obvious that the landing page doesn't give enough detail about the product.
I've been toying with the idea of removing the video for a while, as I'm not sure (in it's current state) it adds much value. Do you have any examples of videos that you consider to be "dyanmic enough to whip out your credit card"?
I will certainly test out some of the other elements you've pointed out.
-
PPC keyworsd are the same as the organic keywords. More than 95% of my total traffic comes from the keywords "driving test cancellations". this is split between PPC and organic in an 80/20 ratio.
-
I agree with others, on landing page my eyes fixed on this
"Find driving test cancellations fast" i did not understand what it ment,"how to get an earlier test" is more descriptive
but what i want to know is the keywords used in pcc, are they direct keywords or are they keywords they need conversion to your product
Why not send pcc to home page?
-
I would get straight to the point and move the license field right on the first landing page. You're creating additional step and giving people a chance to give up. Testing different page versions will be the only way to tell for sure.
-
Agree with Shailendra Sial - the home page is more convincing to me.
-
Home page clearly explains process (the landing page focuses on the benefits, but it wasn't clear to me exactly what this was or how it worked.).
-
Home page is simple and the graphic elements make everything stand out. To me, the landing page is a little crowded and sections seem to blend in with each other ...
- Trust signals more prominent on the home page. I didn't notice the "100% guarantee" at first on the lander ... or the form when you click through, because it's in the upper right and the white-on-light green at the bottom of the page. On the home page it's right in the middle of the page and the green header text and icon make it stand out more. At least, to me.
- The first CTA on the lander appears a little bit "lost" under the checkmarks. You're only asking for one piece of information, I'm thinking why even make them click through to a second page?
- Re the video: I run FF with Flashblock so it doesn't load and run immediately for me (another, albeit small, demographic to consider besides the proxied users). When I played it, it not only drew my eyes away from the benefits list and the CTA but the video itself didn't feel dynamic enough to capture my attention and make me want to whip out a credit card. Maybe the video should be an optional "See how it works" link?
No concrete answers, but a few things you can test - hope this helps!
-
-
-
banner.png gives a good idea about your website/service in general.
-
People (like me) accessing it behind a firewall can't see the YouTube video.
-
Testimonials are good but i feel they are not adding much value and eating up the precious real estate of the page. I would prefer something like this http://www.sap.com/sme/solutions/businessmanagement/businessone/index.epx
-
A form on the page can do the trick.
Treat it as a feedback from the user
-
-
Thanks. Are there any specific factors that you feel are missing from landing page. How could I increase user confidence? Was there anythign on the other pages of the site that made you feel more comfotable?
-
I believe that the content on your landing page is not very convincing. When i landed on this page i was not very sure about your service but when i went to the Home page and browsed through the pages, i was bit comfortable. I find your Home page better than the landing page in question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I link from an optimised product image to the product page from a blog post?
If I am writing a blog post about a product, or a number of products, and I'm including optimised images of the product, should I link from the images to the product page in the shop? Usually I remove links from images as they lead visitors to a simple image page but could it be worth linking from an optimised image to a product? Thanks in advance.
Conversion Rate Optimization | | the_wildman0 -
Multiple Thank You pages with one Contact form - PPC
Hi everyone,
Conversion Rate Optimization | | Carla_Dawson
I am running a PPC (Google Adwords Campaign) and it is pretty big. I have about 25 landing pages each with a Contact Form. I need the contact form to go to a unique thank you page for each landing page to measure conversions via Google Adwords. In other words I need the contact form on submission to redirect to a specific and unique thank you page that I can define. The contact form needs to be the same for all landing pages to avoid having to produce 25 landing pages. I am ok with producing 25 Example
http://www.maindomain.com/landing-page-1 redirects tohttp://www.maindomain.com/thank-you-1 http://www.maindomain.com/landing-page-2 redirects tohttp://www.maindomain.com/thank-you-2 http://www.maindomain.com/landing-page-3 redirects tohttp://www.maindomain.com/thank-you-3 Can someone help me with this?
Thanks https://wordpress.org/plugins/contact-form-7/0 -
Google Remarketing Conversions - Possible Issue
Hi All, When it comes to Google Adwords, when considering conversions, Google assigns each conversion back to the click that originally drove that visitor on the day they clicked. so, even if someone converts today, Google would show that conversion as occurring two weeks ago when the visitor originally clicked on a paid search ad and came to my site. fine...whatever. My question now is if we use a remarketing campaign through the Display Network, and someone converts, will that conversion be shown under their new visit or back on their original click where they did not originally convert, causing them to be included in our remarketing audience? Cant seem to find a straight answer anywhere and hoping someone out there has some guidance.
Conversion Rate Optimization | | dsinger0 -
What is the B2B Benchmark for PPC Landing Page Conversions
I work for a B2B software company and have recently begun implementing PPC via Adwords. I was wondering what you guys use as a standard benchmark for a successful landing page, specifically conversion rate? Conversion rate being defined as someone clicking to the landing page, then clicking on a link or filling out a form on the landing page.
Conversion Rate Optimization | | Manseo0 -
Help Me Improve this Page, Please
Time for the weekly "help me improve this page" post 🙂 I'd appreciate it if you all would take a look at this page and give me some tips to improve it from a user - point - of - view. The URL is http://goo.gl/9mcyF My main goal is conversions and I'm trying to make this page as good and helpful and easy as possible for potential buyers and visitors. I'd appreciate any tips or suggestions that you think may help. Thanks!
Conversion Rate Optimization | | Prime851 -
Clicks versus Conversions
Have had a significant amount of success getting clicks to my site through a number of online marketing methods. Still falling a bit short on conversions. Any thoughts on the types of things that are successful to get people to contact you?
Conversion Rate Optimization | | casper4340 -
How do I get Google to rank the right page?
My site ranks #1 for Arabic Interpreting on Google UK. This great, but it's ranking my home page rather than the my specific Arabic Interpreting page. The home page shouldn't really rank for this term as it has very little connection with this exact term. This means that while the site ranks great, the conversion is pretty much zero. How can I get Google to rank the page I've optimised for this term? I know the ranking will no doubt slip but may the conversions will be better. Can you help please?
Conversion Rate Optimization | | GlobalLingo0 -
Lookiing for examples of local "small biz" sites with phone or contact form conversion points
Hi Guys, I'm looking for any good examples of small business sites that you've come across that do a good job at converting potential visitors to clients. I'm primarily thinking about service oriented business such as Doctors, Dentists, Salons, Clothing stores, small restuarants, car detailing services, local photographers, etc. I'm just trying to digest other examples and look for new inspirations.
Conversion Rate Optimization | | DotCar0