Changing your Anchor Text in 2014
-
Hello I have a series of question,
There was a directory listing we submitted to and got approved. However we got 6 Links total with the same Anchor Text 3 from www and 3 from non www, which is also the Title of our Brand Name. However this is causing an unnatural link.
1. Does Changing the Anchor Text Bad? Does Google have a new way of detecting anchor text changes.
2. Can I change the Title/Anchor to something more generic, so that the anchor text profile is more natural.
3. Since this is a Directory is http://obln.org/ - Does anybody know being on this directory bad?
Or should I just remove this links altogether or Disavow 5 Links and just keep one, because they have a PR5 and has trust flow, losing all the links may not be good as well for ranking.Thanks For your Insight.
-
Hi there,
I'll go through the questions one by one:
1. Does Changing the Anchor Text Bad? Does Google have a new way of detecting anchor text changes.
Google will note the changed anchor text when it re-indexes the pages the links sit on. There is no hard evidence that this is viewed as "good" or "bad", although if the links are otherwise "bad" (from spammy sources), changing the anchor text won't help - the link would be better off being removed. However, if the link is neutral or good, there is no evidence that changing the anchor text will hurt you.
2. Can I change the Title/Anchor to something more generic, so that the anchor text profile is more natural.
Definitely - if you are going to change the anchor, it is best to change it to something related to your brand, e.g. the name of the company or URL of the website.
**3. Since this is a Directory is http://obln.org/ - Does anybody know being on this directory bad? **
Free web directories are not advisable places to build links, so despite this conversation about anchor text, I would remove the link in this case. Yes, they have a PR of 5, but it is the best rule for modern SEO to not use free directories as link building tools because they have been abused so badly for spam in the past.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to change URL for already ranking pages
Hello. I have a lot of pages that I'm optimising. The ones I'm focusing on right now is already ranking, but the URLs could be better (they don't include the keywords right now). However I'm worried that if I change the URLs they will drop in rankings or have to start over. I would of course set up 301 redirect, but is there more I need to do? What is the best way to change URL for already ranking pages?
Technical SEO | | GoMentor0 -
Changing menus regularly - will this impact SEO
We are working on an internal project, where the website owner is thinking of making regular changes to one or two items on the top level menu. Assuming they redirect the original pages or navigate to them in other ways, is there any other impact on SEO to changing the menu structure? I assume they'd submit new sitemaps after each change. Many thanks Fiona
Technical SEO | | fionah0 -
Changing URL - Ranking Disappeared?
Hi All, I named a page URL /plectrums/ within the back end framework. But then decided to change it to /personalised-plectrums/ I resubmitted a GWT sitemap and 301 redirected plectrums -> personalised-plectrums My ranking for personalised plectrums has disappeared and has not come back does anyone know why this is? Or is there something I have missed? Lewis
Technical SEO | | SO_UK0 -
What are the pros and cons of changing my domain from .com to .us in Google webmaster tools?
Hi, I'm migrating my site from a .com domain to local country domains. I'm wondering what to consider if i chose to move the .com to .us domain. What should I consider before deciding? BR
Technical SEO | | Quru0 -
Changing Web Hosting
We're about to change web hosting providers and I'm wondering whether there's an "optimal" way to do this without losing any SEO value. Is it as simple as changing hosts without SEO in mind - point the domain to the new host?
Technical SEO | | b40040400 -
Can changing a host provider impact search rankings?
I was wondering if changing my host provider would impact my search rankings on the major search engines?
Technical SEO | | bronxpad0 -
How to change URL of RSS Feed?
Hi, There are some websites that keeps on scraping my content. I have blocked them already from accessing my website using .htaccess but they still get my content via RSS feed. I have tried delaying the RSS feed but I think this affected google rankings. My question is, is there a way to change the URL of my RSS Feed? From: http://www.mysite.com/feed to http://www.mysite.com/feed2
Technical SEO | | Trigun0 -
Anchor text in Flash Discoverable by Search Engines?
What recommendations do you all have to make anchor text discoverable in flash? More importantly is it even possible and does it contribute to link juice?
Technical SEO | | sunfever0