Homepage SEO: Does Text Content Help Traffic?
-
Hi Mozzers!
My employers homepage (www.swarovski.com) is - amongst other problems we're about to fix - very thin (not to say empty!) in text content. If we were to put relevant text on the next version of the page, would that be beneficial in terms of traffic to that page?
Thanks and cheers,
Chris
-
Hi Christoph,
It's certainly true that there's a lot of room for improvement, even given the page you're working with right now. As Martijn notes, this image includes text that could be incorporated as HTML - whether you use image replacement, HTML 5, etc., a basic like this means that Google understands nothing about what the image is about / says.
In general, creating a page with more "text" on it (or, more specifically, a page set up in a way that makes it easier for Google to understand all of its content) is beneficial. It may not make a marked, noticeable difference to traffic straight away, but the site / page has the likelihood to rank for more terms if you include all its terms as readable text.
-
Quick fact : an average first result in Google = 2 400 words.
It you can do a great relevant text, just do it :).
-
Text content would be great but it's not an end-all be-all solution.
It might be worth your time to take a look at browseo.net. It's a cool little tool and gives you an idea of how Google sees your website.
-
As long as it's relevant, targeted and with the user in mind (ie, non-spammy and stuffing) then absolutely. Remember that search engines want to deliver high quality results to users, so the more likely it is your site is going to deliver that the higher you'll get.
Try to bear in mind placement of the text to (beyond folds etc) and along with the whole UX of it.
Alex
-
Hi Chris,
It's way to hard say that adding text to your homepage would directly increase traffic. It probably will help to make it easier for Google to know what your page is all about. As it's still pretty hard for Google to decide on what's in an image. For example I got a picture of Miranda Kerr and roses on the homepage. The text in that picture could easily been provided as text.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to deal with this duplicate content
Hello our websites offers prayer times in the US and UK. The problem is that we have nearby towns where the prayer times are the same and the pages (exp : https://prayer-times.us/prayer-times-lake-michigan-12258-en and https://prayer-times.us/prayer-times-lake-12147-en) are in duplicate . Same issue for this page https://prayer-time.uk/prayer-times-wallsend-411-en How can we solve this problem
On-Page Optimization | | Zakirou0 -
SEO for a Italian customer
Ciao tutti, Should I include 300 characters for all my customers' page meta descriptions? Some colleagues told me about this but I'm not really sure. Thanks in avance Marco
On-Page Optimization | | BestSEOItaly3 -
Can "window.location" javascript on homepage affect seo?
Hi! I need to add a splashpage to my wordpress site. I use "window.location" javascript on the homepage to redirect on the splashpage (controlled by cookie to redirect only for the first access). Can this technique affect the SEO on homepage? Thanks in advance!
On-Page Optimization | | StudioCiteroni0 -
SEO JOB
I am looking to hire someone who could help me to rank my page better: pediatric-dentist.org. If you are looking for a job and think you might be able to help me out please let me know thanks. I am looking to hire someone ASAP who could start ASAP. Good SEO practice for both of us. Thank you,
On-Page Optimization | | help4561 -
Tool To Search For Duplicate Content
Hi Is there such a tool that can be use to search a website for duplicate content? Thanks
On-Page Optimization | | Bossandy0 -
Undoing Video SEO
Ok, so here's a good one for you. I was ranking well (2-3rd) position when I got it into my head that I should implement some video SEO to get the video to appear next to my ranking. Well I did that with the help of Wistia. Only problem is my 2-3 ranking become 4-5, and I also became convinced that the page seemed less desirable as video content when I saw it in the rankings. So... I want to undo what I did. I removed the video sitemap and the SEO video markup from wistia, but it's been weeks and Google has still got me listed as video content. Any thoughts on how to accelerate the undoing of this damage?
On-Page Optimization | | CPollock0 -
Text Placement?
We have an eCommerce site. We have noticed several of our competitors are moving their text to the top of the page. How much of a difference to you think it makes in googles eyes to have the text at the top above the products vs bellow them? Here is an example of how one of them moved the text to the top http://www.motorcycle-superstore.com/119/MNGR/Motorcycle-Jackets.aspx
On-Page Optimization | | DoRM0 -
Duplicating content on multiple domains
Hey guys, I've started working with a new client recently called Resource Investing News. I'm more a Social Media person, though I do have SEO experience. RIN has about 40 URLs all of which have original news content published on them. One SEO-related issue that I can see here though is that the primary domain re-publishes all of the original content that the other URLs do. In other words: resourceinvestingnews.com will have an article on it that is also published on goldinvestingnews.com with the same date stamp and a link out to the original article. E.g. http://resourceinvestingnews.com/42539-molybdenum-goes-far-beyond-steelmaking.html http://molyinvestingnews.com/5301-molybdenum-steelmaking-vehicle-demand-electronics-lubricant.html Does anyone have an idea if this is something that should be reviewed and/or whether the content is being negatively affected in search? Many thanks!
On-Page Optimization | | blahblahblah20150