What drives the position of the local pack in a google SERP?
-
I have noticed that sometimes search results appear above the local pack, and sometimes the local pack is right at the top. What causes this? is there a way to induce it?
-
HI Mike...
I'd love to discuss with you a couple of my findings, any chance you're on Skype?
-
In general we have found that if a local site has a significantly higher PA or DA and no Local places account it will rank above the Maps.
-
I believe distance from the city center has also become extremely important. It seems this took a back seat for a while, but may have made a comeback.
-
Local ranking factors has a lot in common to regular search ranking factors including quality and quantity of links, content LDA score, and several other metrics.
However, there are lot of other metrics that Google generally looks at to rank a site locally.
-
local place page with correct information ( address, correct category, phone # , map icon)
-
Profiles on local directories ( superpages, citysearch.com, angielists ..)
-
Local citations (links from local directories and sites like chamber of commerce, BBB, local small business groups)
-
reviews (Google and other local websites like Yelp, citysearch, judysbook)
Here is a link to a website that provides extensive research work on local ranking factors.
Here is another links to awesome SMX Seattle 2011 breakaway session on local ranking factors.
-
-
Hmm I'm curious about this too..
One of things I've noticed is that Google more often shows the local pack first when it's a singular search term, like "hair salon miami" and search results first when it's a plural search like "hair salons miami" I've seen this pattern a lot, so I think that might be one of the factors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to manage multiple Google My Business accounts as a marketing agency?
As marketing agency we have for each client a Google My Business account. This means that we have more than 100 Google My Business accounts. We know that GA has a limit of 100 analytics accounts (free version), but is there a limit in Google My Business too? For now, we have created multiple accounts that own different Google My Business accounts of our clients. Can I just change all the different e-mail accounts of our marketing agency and change it to one? So we can manage all the Google My Business accounts of our clients in one e-mail account?
Image & Video Optimization | | conversal0 -
Can Google crawl this type of content?
Dear all, I have already asked few questions like that but its some different. it is videos portal. All videos are on server side like on JWS server. when page is loaded after that my video is loaded on loading time dynamically. But Google is unable to read all content of my videos. I have done all the things in sitemap as well. Can Google fetch the video content which is pure dynamic? Please have a look my issue. than only static few pages are coming in Google and two three videos. Please help me anyone regard this. Please guys...........
Image & Video Optimization | | docbeans0 -
Do we need an exact marker on Google Maps?
My business covers a service area, but we would still like to have a precise listing on Google Maps for SEO purposes. Is it possible to edit maps to set up a specific address listing, or is that something we can only do when establishing the Google+ listing? I think (correct me if I'm wrong) that when you set up a service area in your plus/places account, Google limits how much of your address is shown in maps. Feedback appreciated!
Image & Video Optimization | | ScottImageWorks0 -
Tips for improving google places page
link here When I started working on this page he had multiple incorrect listings. I removed the incorrect ones and created this page. It has been confirmed via postcard and up for several months now. I have the profile filled out to 100% completion. Yet it does not show up very high in local map results. A ton of the business that do show up higher have profiles that are incomplete. Many of them show their address when they do not serve customers at their location. So it is a bit aggravating. Any suggestions to make this profile rank higher? I have been creating more citations through whitespark and working on the actual site itself.
Image & Video Optimization | | Atomicx0 -
Internal pages targeted for local keywords
Hello, Simple question: how do you target local SEO with internal pages, where the home page may or may not be local?
Image & Video Optimization | | BobGW0 -
Is anyone else seeing 192.com taking over google.co.uk?
Just searched Google.co.uk for: beauty salons in chelmsford and on page 3, 192.com have 7 listings What's going on? Is anyone else seeing stuff like that?
Image & Video Optimization | | Rosewood1 -
Google Video Results
Hello Team, I've video website as: www.medikalekran.com . Website has 3550 index. But no result as video. I've 750 video in my website. And also I created a videositemap as: http://www.medikalekran.com/vdstmp.xml I added it to my Google Webmaster Tools account. What can I do for video indexing? Regards,
Image & Video Optimization | | medikalekran0 -
Getting reviews to stick on Yelp & Google
Do you have any tricks to getting reviews to stick on yelp? Whenever we ask out customers to review us on there their reviews end up getting "detected" as fakes. I have tried it out myself, and the only way i've gotten them to stick is making several reviews of various different local businesses with average ratings and then dropping one in for the client with a better rating. Perhaps this is a little on the blackhat/greyhat side of things. But if our customers are legitimatly trying to review us and it doesn't stick, i don't feel all that bad taking this route, the only real problem is time consumed. What about google? has anyone had any luck gaining more reviews for their client on google?
Image & Video Optimization | | adriandg0