Back link profile
-
Can anyone be so kind to point to me a great post on % of someones back link profile.
Example % of:
directories
social mentions
press release
etc
So basically an indication of how ideally someones back link profile should look to achieve high rankings!
Thanks
-
Hi,
Marie is right - we can't provide you with numbers like this. The last time that this was possible was 2009 / 2010 (in my experience). You knew that if a well-ranked website had 1,000 inbound links and 50% of those had commercial anchor text, 5% of which was from a certain type of website, then those were good numbers. Not necessarily to copy, but successful numbers nonetheless and a framework for what was working at the time.
Now, as Marie says, Google is far better at determining what is real and what isn't, so even if you stick to someone else's numbers in terms of where they get their links from, your attempt at copying that may not have the same results because it does not look nearly as natural or high-quality.
I also have to point out that you have mentioned directories and social media: social media links are almost invariably nofollowed, so if you are acquiring them, you should be thinking about these links for other reasons besides SEO. A natural, high quality backlink profile will include social links, so don't forget about them, but they are not technically a source of inbound followed links anymore (for the most part).
Directories are often low-quality / spammy and often require payment for inclusion. I would only have a site listed in a directory if I was doing it for other reasons than SEO nowadays too.
-
I personally don't think that it's that simple anymore. I think that there was a time when you could game Google by trying to make your backlink profile look natural when really it wasn't. Google has a whole team of incredibly smart engineers who are doing everything they can so that they can determine which links truly ARE natural and only count those, and, if you've got enough self made links then penalizing you algorithmically for those links.
There are still some people out there who are quite good at doing things to make it look like their site is more worthy of ranking than it should be. But, as Google gets smarter and smarter, eventually the only answer is to have a site that actually is worthy of ranking well.
-
Thanks Kevin
I have read the article & its very helpful.
Are their any studies on what % you should have links comig from.
Example 10% social
5% directories
Etc etc?
-
Here is an article on it: http://www.ranksolid.com/seo/link-diversity.php
As you probably know, make sure your links are natural. I have seen sites heavily saturated w/one type of inbound link type rank very high and diverse link profiles, not so much. It all depends on the quality of the links--not necessarily where they are coming from (ie-press releases, directories, social mentions & etc.).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can i build back link for competitor website
please tell me how can i build back link for competitor back link how can i check competitor back link
Link Building | | Vikran0 -
Internal linking
Hi, I currently have built my website with internal links to boost my category pages (the ones that are the most important with the most traffic). Is the way to go or nowadays or doesn't it matter what pages you boost. I beleive what I did is some sort of "page rank sculpting" but is it still useful ? or I should I link natural across my website even though some pages will get a boost and some won't ? The link that I have are at the bottom of my content (not in the footer) but at the bottom of the page next to each other ? does they count or is it really bad to have them that way ? I have a blog and I was wondering if when I link from my blog page for example about "Barolo" to my page about "Piedmont" if I should also link from my page about "Piedmont" to my Barolo page or if the link only has to go one way from my blog / Barolo page to my piedmont page to boost Piedmont. Thank you,
Link Building | | seoanalytics0 -
Backlinks vs External Links vs Referral Links vs Outbound links
Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne
Link Building | | NCOREGSEO0 -
Back links do I need my keyword in them to rank? If so creative way to accomplish this?
The first question is pretty self explanatory. If I do need my keyword I'm trying to rank for in my link example: Looking for a cool skateboard (cool skateboard) is my keyword. Can anyone on here help me come up with some creative ways for me to get folks to post backlinks to my site with that key word in it? Unfortunately my sites url does not have the keyword in my domain.
Link Building | | mr_w0 -
Link building strategy - my weak link!
Please help me understand link building. I've read the articles on Moz, but they seem vague to me. Specific questions: 1. How do I get my webpage on good quality sites? 2. Guest blogging? Good or not? 3. What about when people pick up one of our blog stories and publish it on their site with a link back? Is that bad now because it is duplicate content??? 4. Forum posts with a link in the signature? Good or not? 5. Directories - I get it that these are no longer good... are they severely negative? Should I take them down. 6. PR - Looks like this is bad... right??? 7. Youtube - any value? 8. Pinterst, LinkedIn, Twitter, Facebook, Instagram? Any value to backlinks here? 9. What about sites like redit? 10. Anything else I should consider?
Link Building | | CalicoKitty20000 -
Indirect Link Earning via dofollow Links In News Articles
Hello, MOZ SEO Gurus. I've been trying to think some deep thoughts on safe, effective link earning for news publishing sites, and wanted to run this up the flagpole and see if you salute. Our site is a biotech news service -- we pump out copious amounts of news content each day, which works well for driving traffic. That being said, we also want to rank some optimized landing pages as well. Take, for example, this page, which we'd like to rank for "secondary progressive MS" and related keywords: http://bionews-tx.com/secondary-progressive-ms/ Now, as far as I'm concerned, shopping this page around to MS influencers isn't easy. I can go to Foundational websites, blogs, etc., and say, "hey, we have this info page on SPMS, and I thought that you might find it helpful/want to link to it." But chances are, the MS influencers already have their own proprietary content on SPMS, and there isn't much value to linking to it. Therefore, I think that we'll get few link earning conversions on the effort. However, what if I take our Secondary Progressive MS landing page, and I link to it in a corresponding article about SPMS research, as I did here: http://bionews-tx.com/news/2014/01/30/secondary-progressive-ms-natalizumab-clinical-trial/ Then, I go to the drug developer who is at the center of this story and say to them, "hey, we recently covered your drug in the news, and I thought you might want to link to it." Then, we get a link from an MS drug developer to the news article, which in turn has a prominent anchor text, dofollow internal link to the landing page for SPMS. If the link from the drug developer is dofollow, then we flow page rank juice from the drug developer page to our news page to our landing page. To me, it's much easier to earn safe links this way than to try and shop the landing page itself. That being said, if we get a dofollow link on the news piece, we only get a diminished portion of page rank going to the landing page. Is this strategy viable? Is the indirect flow of page rank from a linking site to a news article to a landing page even worth it? I'd love to hear your thoughts. Thanks!
Link Building | | bionewstx2 -
Using sitewide links to improve link profile?
Hi Guys... When I look at my competitor's link profile, they often have thousands of backlinks. For example, one of our main competitor, he got 3,400 backlinks in total but only 80 referring domains. When I look at my link profile, I have around 50-60 referring domains, but hardly 80 backlinks. My question is, is it okay to get a few sitewide links (no-follow of course!) to get to the thousands backlinks? Or I will be able to achieve top rankings with my current link profile? Thanks!!
Link Building | | TheSEOGuy10 -
Link or Ad
I recently requested a link back from a site that is ranking 2nd for a term that i'm working on and they said they would gladly give me the link and remove my competitors but would also like me to have an ad on the same page for an annual fee that i could link to a landing page. I know that paying for links is no good and google can penalize you. so do i pay them and do a no follow to the landing page from the ad and call it a day? and how does google differentiate an ad from a link?
Link Building | | CHiP_RuN0