Back link profile
-
Can anyone be so kind to point to me a great post on % of someones back link profile.
Example % of:
directories
social mentions
press release
etc
So basically an indication of how ideally someones back link profile should look to achieve high rankings!
Thanks
-
Hi,
Marie is right - we can't provide you with numbers like this. The last time that this was possible was 2009 / 2010 (in my experience). You knew that if a well-ranked website had 1,000 inbound links and 50% of those had commercial anchor text, 5% of which was from a certain type of website, then those were good numbers. Not necessarily to copy, but successful numbers nonetheless and a framework for what was working at the time.
Now, as Marie says, Google is far better at determining what is real and what isn't, so even if you stick to someone else's numbers in terms of where they get their links from, your attempt at copying that may not have the same results because it does not look nearly as natural or high-quality.
I also have to point out that you have mentioned directories and social media: social media links are almost invariably nofollowed, so if you are acquiring them, you should be thinking about these links for other reasons besides SEO. A natural, high quality backlink profile will include social links, so don't forget about them, but they are not technically a source of inbound followed links anymore (for the most part).
Directories are often low-quality / spammy and often require payment for inclusion. I would only have a site listed in a directory if I was doing it for other reasons than SEO nowadays too.
-
I personally don't think that it's that simple anymore. I think that there was a time when you could game Google by trying to make your backlink profile look natural when really it wasn't. Google has a whole team of incredibly smart engineers who are doing everything they can so that they can determine which links truly ARE natural and only count those, and, if you've got enough self made links then penalizing you algorithmically for those links.
There are still some people out there who are quite good at doing things to make it look like their site is more worthy of ranking than it should be. But, as Google gets smarter and smarter, eventually the only answer is to have a site that actually is worthy of ranking well.
-
Thanks Kevin
I have read the article & its very helpful.
Are their any studies on what % you should have links comig from.
Example 10% social
5% directories
Etc etc?
-
Here is an article on it: http://www.ranksolid.com/seo/link-diversity.php
As you probably know, make sure your links are natural. I have seen sites heavily saturated w/one type of inbound link type rank very high and diverse link profiles, not so much. It all depends on the quality of the links--not necessarily where they are coming from (ie-press releases, directories, social mentions & etc.).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Creating a Link Back Template
One of my clients supplies their product to a number of retail stores. Most of the stores do not currently link back to his website. He is hoping that they might be more motivated to link back if they had a template that made it easy to copy and paste the link back code into their website. Does it make sense to make a password protected page with different link back styles. Some plain text, some different size company logos (so they have different options)? Similar to what Yelp does with their badges.
Link Building | | rx3000 -
Links to main landing category page or links directly to products
I have an ecommerce website and a manufacturer is providing links directly to my website from their products pages because they do not sell directly online. What is my best linking juice power for this situation:
Link Building | | dsmolinski
Manufacturer A has a number of different brands: brand1, brand2, brand3 and a number of different products in each of it brands. They are currently linking their individual products to my individual products on my website. My website is setup like this:
my.com/manufacture-A
my.com/manufacture-A/brand1
my.com/manufacture-A/brand1/product1
my.com/manufacture-A/brand1/product2
my.com/manufacture-A/brand2
my.com/manufacture-A/brand2/product1
my.com/manufacture-A/brand2/product2 What is the best practice for this situation:
--Linking manufacturer product to my product
--Linking manufacturer product to my associated brand page
--Linking manufacturer product to main manufacturer page
--or something else? Thank you and I can provide more details if need be. Denny0 -
Is this link Followed?
Hi All, Noticed this link in opensiteexplorer. Its not marked as no-follow, but not sure if this link would pass any value? http://goafrica.about.com/od/southafrica/a/selfdrivesa.htm Click on any external link, it takes you to a "preview" page from within the main website. Is this a false positive? As in it shows as a follow link, but when you actually click it, it doesnt redirect to the website. Any thoughts on this? Greg
Link Building | | AndreVanKets0 -
Are site profile links from sites like Quantcast still a Google friendly quick win?
I heard one of the speakers from Link Love suggest getting an easy high PR link from Quantcast.by creating a site profile page. What is everyone's opinion on the value of this type of link when blended with other types of link building activity. Low, Moderate? What is the best way to find these types of link profile opportunities? Any one have a good list?
Link Building | | Clicksjim0 -
Diversified Link Profile?
Hello,, I was wondering what type of ratio I should follow when building links to a page on my site? Broad, Exact, Phrase, Image? Is there a percentage I should shoot for? When you build links do you generally setup an excel spread sheet and watch to see what sticks using the seomoz link too? Last question, When I am building links, should the anchor text in the content Im publishing be a keyword I am trying to rank for in a search? Typically I try to rank for only 2-3 words per page. Sorry for all the questions, any help would be appreciated! I have a competitor that is spamming to death with Press Releases quite often, and the are bouncing ahead of us with Very Low Page Authority. Thank You!!
Link Building | | TP_Marketing0 -
If I write an article that contains a link back to my site, should I post in only one place or can I post it several times?
If I write an article that contains a link back to my site, should I post in only one place or can I post it several times?
Link Building | | dad7more0 -
Internal Linking - 100 plus links
Hi Everyone, I have a question of how the on-page links are being counted. Say you have a page with a warning of having too many on page links (100+). How are all of these links counted? Let's say there are only 5 links on that page. Do the links on each of those pages count too and so on and so forth? I just want to make sure I have wrapped my head around this correctly. Thanks!
Link Building | | dirigodev0 -
Porn link ...
I just ran https://www.majesticseo.com report for back links and showed me that I have one link at porn site ... not sure if it will be appropriate to post it here. The link was discovered on 03.05.11 and when I visited today link is not there... I dont know who put that link there. Can I get penalty for that from google? Can it be a mistake?
Link Building | | DiamondJewelryEmpire1