New Rules Keywords of Google Panda
-
Hello Everyone,..
I want to ask regarding my confusion of Keywords. How does search engine see the keywords? and find the website that is matched with the keywords.
So this is what I mean:
When I type keywords "luxury dog clothes" at google, then the website which is showed up, is nothing using keyword of "luxury dog clothes". But then appeared websites which in bold words are "designer dog clothes", "dog clothes", "designer dog" .
Can anyone please help me to explain why Google shows the website which is not identical matched keywords "luxury dog clothes" that I am looking for? I read at the beginer guide SEO, that the good keywords must be placed at the front of the title then in the body description, placed no more than 2 times. But in fact, for the example above, there is nothing words of "luxury dog clothes" placed at the title and in the body description.
This makes me very confuse how to determine the right keyword for mine, especially the long tail keywords.
Thank you everyone. Hopefully you all can help me to explain as I am a newbie at SEO.
-
Owh well... now it is like a puzzle inside my head. LOL It's not as simple as I think I guess. Thanks once again Chris.
YEappppp,.. I am not give up!!!! gooo gooo gooo...
-
that's just an example from the term you mentioned write the meta for users, you want the grab their attention and if you can slip a few keywords in there all the better.
Nothing worse than seeing a meta description or title like
Keyword | keyword | keyword
Its a difficult line as you need to get the balance right of users vs keywords. If you know your content is about only a couple of things then its easier. As you've started you can and I recommend look at your competitors see what they are doing how they are doing it and why its working and most of all learn from it.
Keep going!
-
Thanks again Chris for your help
Chris I want to ask regarding the link that keywords to concept that you gave to me. So then, when I am looking up for a keyword in the Google keyword planner, there will be a group of ideas that is related to a keyword that I looked for. Which is very good for me to make it as a themed concept in my fully content, isn't it?
Then,.. should I write each of keywords in the group of ideas as meta keywords at my website? Since in the article that we shouldn't optimize for only a single keyword.
What do you think?
-
Hello again,
So I've taken the time to Google your search and behold -
Meta Title - Designer dog collars, designer dog leads, designer dog ...
URL - www.*****dog.c/
Meta Description - Designer, stylish and luxury dog collars and dog clothes from UK pet boutique Lovemydog, stylish dog coats, designer dog collar and leash, show leads,
You may see that the search term is in fact there but its in the meta description yes its not the strongest but combined with the humming bird update its enough to rank it along with a good domain authority.The reason you want a long tail compared is a short tail like July 4th, all though July 4th may get more searches but the longer tail 4th July Dog Harness get less searches but less competitive and more likely to convert to your keyword.Hope that helps.
-
Hi Caitlin,..
Thank you for helping me to answer my confusion.
Yes I know Cait,.. It was all written on the guide. But then, If I type the long tail keyword on the search engine, there is no website using that long tail keyword appeared on the first page. That's why I am so confused right now. You can check to type "luxury dog clothes" at GOOGLE, but then website which appeared on the first page is nothing used "Luxury Dog Clothes" instead "Designer Dog Clothes", "Dog Clothes", "Designer Dog"
-
Long term keywords are highly targeted which means that, overall, there is generally less competition. While 4th July Dog Harness may not be receiving as much traffic as the other keywords you had mentioned, there is less competitions. This means that the chances of your website being served up in the SERPs for this search are much higher - which is what you want
^Caitlin
-
The other question is,.. If I want to post about the 4th July dog harness.. what the best keyword for that?
As I have looked up at the keyword difficulty tool that keyword "4th July" and "dog harness", they have the high search volume. But then if I look up the long tail keyword of "4th July Dog Harness" it only a few search volume. So then, what do you think what keywords should I use then?
Sorry
I am a newbie ,.. need a guidance
Thank you
-
Hiya,
lots of things to look at but try
http://moz.com/blog/keywords-to-concepts
and
http://moz.com/blog/keyword-volume-tools
My favorite sneaky tip is "don't hit enter" on the second link!
and finally research research research the more time you put into researching the more it pays off down the line.
-
Hello Chris,.. Hello FCBM,..
Thank you for helping me to explain what's going on here.
Well then, regarding the long tail keywords, what do you suggest about the tools of "keyword difficulty" that SEOMOZ offered? Whether keywords how would you choose based on the keyword difficulty?
Thank you Chris & FCBM
-
Without doing any research my bet is luxury dog clothes has far less search volume than designer dog clothes. So the site you're talking about decided that they don't want to chase the words with less volume which makes sense. Also Google is smart enough to make the connection between designer and luxury. You usually don't want to worry too much about long tail keywords as those have low volume searches and don't make economic sense to optimize pages for something that get searched rarely. What does make sense is getting a high ranking for decent traffic KW and then blogging or something to capture the long tail words.
Hope that makes your understanding a bit better.
-
Hiya,
Google release an update a while ago now called "humming bird" the idea with the update wasn't to penalize of anything but to better understand users search terms as English can have multiple meaning for one search. So knowing this you have to think luxury dog clothes & designer dog clothes are very similar and Google understands this and what it's trying to do it give you what it thinks the best search is for that term.
You can read some more here http://moz.com/blog/hummingbird-unleashed or do some searches and find out more.
Obviously that's a simple version there may be other factors but I only took a brief look.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have two keywords. If I combine them do I get credit for both keywords?
For example I have a keyword - IPA Beer, and I have a keyword - IPA Beer Kit. If I use the keyword IPA Beer Kit will I get the benefit of the IPA Beer keyword as well as the IPA Beer Kit keyword? Hope this makes sense. Thanks in advance for the help!
Keyword Research | | brewngrow0 -
Optimizing a Webpage without keywords
Hi all, I’m really running into a challenge internally lately in that we have a lot of teams redesigning or building new pages (specificially one team) that do NOT loop our teams in. When we finally get them to work with us, to drive traffic to the pages, they disagree that there must be other ways of optimizing the pages than focusing on keywords with search volume that are relevant to the page. We usually land that they will choose a keyword or two they think a user will search for, we do keyword research and pick something close (because they don’t want to utilize a term that doesn’t make much sense, as they have written the content without involving us from the beginning, but then our search volume is declining). They keep saying there are other ways than changing the paired down content on their page and adding in keywords to the H1 headers, content on page. they mentioned semantic search at one point. For example, https://www.entrust.com/products/entrust-getaccess/ currently ranks around #10 for "single sign on solution." This keyword was on the previous page quite a few times in headers and body copy. Now it appears on the page 3 times after the redesign and is not in the h1. The team does for example want to optimize for this term, but there’s lots of pushback as they want a page with minimal content and little design. Just wondering your thoughts on this. IS this a common challenge you deal with too and any idea on answers as I've tried many with the teams? Thanks, Laura
Keyword Research | | lauramrobinson321 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
Website no.1 on Google for keyword but why?
Hi Guys, I'm trying to figure out why a site is ranking for a keyword. Keyword is "guitar strings" They have only implemented the following techniques: -Chosen keyword is within Meta title -Chosen keyword is used 8 times within content What else would make them rank so highly? Thanks, Dan
Keyword Research | | Sparkstone0 -
Scoring with one keyword in two languages
I would like to read your advice on using 1 keyword in two languages for one landing page. Perhaps it's better to use the keyword in two different language sites, or what do you advise?
Keyword Research | | U-Digital0 -
Keyword selection and search counts
I am a new pro member and have noticed that a lot of my keywords are very similar. i.e. "piano movers Atlanta" vs. "Atlanta piano movers" vs. "piano movers in Atlanta" Is there an accurate way to see search counts for each of these terms do determine which one I should target? Does anyone have any recommended tools or strategies?
Keyword Research | | bcarp880 -
Google Adwords or Wordtracker?
I have been using Google Adwords tool for keyword research until today when I signed up for 7 day trial of Wordtracker. To my astonishment the results were different with a huge margin for most of my keywords. Which of these should I trust more? Do you suggest any other tool which is better than these both and is free or affordable?
Keyword Research | | KS__0 -
Big difference in rank on google.com and google.no
Hi Our E-com website went from 8th to 1st spot yesterday for our most important keyword (barneklær = childrens clothing) on google.no weirdly enough we arent ranking on first page at all on google.com . I find this very strange especially since the keyword itself is so country specific - mainly because of the norwegian specific letter - æ. The results are not due to personalization i ve check it with the keyword difficulty tool here on seomoz. The sites ranking higher then me on google.com are sites i am ranking higher then on google.no. Anyone got a good explanation ? The changes for my keyword in ranking i saw yesterday was alot more then i am used to see - almost like google made some sort of script change. we went from 8th to 1st. 1st dropped to 4th, 5ht went to 2nd etc - i am not used to seeing this big changes. Anyone got a clue to either of these 2 questions ?
Keyword Research | | danlae0