Guest Blogging
-
If I am looking to guest blog for back links, do I need to reciprocate and provide guest blogging opportunities for them on my site?
OR is it better to ask other site's to link to articles on my client's page with the understanding I will link to their page (if they are not competition)?
I am trying to do some link building for a bankruptcy lawyer and I am considering possibly searching out guest blogging in different cities/states. Bankruptcy is primarily a federal matter, so reaching out to neighboring states. Not sure the client will be interested in this or not, but it's something I am considering. A lot of law firms have contact information Thanks everyone!
-
Thanks for the feedback everyone!
I have read articles stating the same thing. Like everything with SEO, we want to use guest blogging at a minimal level. I certainly don't see a benefit to over doing it. but we still want to get a few back links.
We definitely want an audience, but we are working with the tools we have.
At this point we are considering reputable sites like major news outlets or state level law blogs. There are a few sites that sell "SEO services" like Alllaw, findlaw, or NOLO, but we have found that while they can get the client business, they don't actually do much to drive traffic to the actual website (ie those companies want to charge and arm and a leg, but not give you the option of really improving your SEO.)
-
I think, Matt Cutts emphases "...if you’re doing a_lot_of guest blogging then you’re hanging out with really bad company" and not really saying, that guest blogging in itself is bad alltogether.
With "really bad company" he probably means the link neighbourhood, which I can see that this would be the case, by probably creating similar link profiles with spammers, when overdoing it with guest blogging.
And yes I agree with what was said, while you are at it already, doing all the effort for guest blogging, why not do it for targeting good audiences on useful blogs and not just search engines.
-
I love how Keri starts… J
She is right! If you are using guest blogging or links, you probably were doing it wrong from the starting. If I get the opportunity to write on Moz.com without a link, I would love to do that and this is because they have tons and literally tons of traffic that I can drive to my blog through my social profiles, blogs posts and more.
If your client is a Bankruptcy Lawyer, you should probably target good blogs in the finance and law industry where people actually read and write something meaningful. If your content will be powerful and worth reading you will get links naturally.
In my opinion, Guest Blogging was never a way to get links directly. Target good blogs where people actually read and see how business and links find a way to your website.
This kind of strategy usually takes time but reputation building always takes time.
Hope this helps!
-
You may be interested in reading this post from Matt Cutts of Google at http://www.mattcutts.com/blog/guest-blogging/. The post starts with "Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company."
I manage the guest post submissions to YouMoz here at Moz, and just today turned down a 2000-word post with original content because it didn't meet our standards of having actionable information for our readers, and had a blatant and unrelated link to the author's company. The good sties are getting a lot stricter about guest posting, especially in 2014.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
From a company perspective; would you recommend using a service like postloop to acquire additional blog comments through paying users.
I’m always hesitant when it comes to purchasing comments but it seems like a natural approach. Is this something that Google would take notice and/or frown upon? - Anything we should avoid? Any additional information would be helpful. Thank you in advance.
Content Development | | Ben-R0 -
Can anyone recommend a good reliable blogging platform for a small to medium sized manufacturing and services company?
I've been asked by my manager to investigate the best blogging platform for our company website. On a recent CIM course it ways suggested that Wordpress is not necessarily reliable. Could anyone advise? The blog is required to provide a space for current industry news, casestudies etc. It is also envisaged that the blog will allow comments. I've only got good things to say about Wordpress, but have only used the platform for my own small SEO company.
Content Development | | Catherine_Selectaglaze1 -
Should I move my blog to my other domain ?
i have 2 ecommerce sites with 2 separate blogs, I m planning to redirect-301 one of the sites to the other. I want to move the blog content from the older site to the other site. Can just copy the content to the new site and combine with the existing blog content.? I would appreciate any suggestions on this topic. thank you nick
Content Development | | orion680 -
What happens if use PR release as a guest blog article?
What happens if use a PR release as a guest blog article on someone else blog as we want to distribute PR as many places as possible? Thanks
Content Development | | Rubix0 -
Evergreen content: Dedicated section or blog posts?
As part of our content strategy we are creating an ongoing series of articles to help both our potential buyers and our users learn about our product and improve their knowledge of industry best practices in general. Internally, we've had some debate as to where we should host this content within our site. We've identified two approaches: Series of blog posts Dedicated knowledge section of the website If we go with the first approach, we would created a dedicated section that indexed all the blog posts. If we went with the second, we'd create blog posts for each of the articles announcing their addition. Is there any difference, SEO wise with the two approaches? What would you recommend? Thanks, Darren.
Content Development | | dgibbons0 -
Best places to get pictures for blog posts?
Well I'm really sick of reading people questions saying "help my sites been affected by penguin" So I thought I would ask something about blogging, where is the best place to find and buy pictures for blog posts? I already use Wikimedia commons. But I'm interested websites that have a bigger range that aren't too pricey. What do you recommend?
Content Development | | charles10 -
Blog Anchor Text SEO Query
Apologies if the following is a basic question but I am just starting out with SEO and I have seen this quite a lot recently on sites I have been on. My question is if you have a self hosted blog e.g. blog.site.com or site.com/blog and you use keyword anchor text in your blog post does that bring SEO benefits in itself or does the blog post have to be shared/commented by readers to have an effect? I have seen/heard of many sites spending a lot of money getting copy done or spending their own time and resources starting a blog but the blogs remain unshared or comment-less. I am starting my own blog to go with my social media and website so I wanted to establish the basics. Thanks in advance guys.
Content Development | | jannkuzel0 -
Making More of Blog Categories
What are peoples opinions on blog categories and their importance. On many blog I setup a general news category and on others I have gone to town adding detailed categories. Is there a major benefit in doing this ?
Content Development | | onlinemediadirect0