Retargeting and Display Advertising - Moz data
-
Hello Dr Moz'ers
So we have a new competitor in our market (6 months) that has basically copied our business model 100%, grrrr. We have been in the market since 2008 .This new website is ranking well considering how difficult our market is.
This new website is using the re-targeting display advertising and within 6 months his Moz data is showing around 45,000 back links, is this because of the re-targeting display advertising?
Is there any link juice from the re-targeting display advertising because the MOz data says the site has 100% follow even though its an image.
Cheers
-
Hey Steve!
We will index any HTML links if they can be found but not links embedded in JS as most ads are with their redirect structure.
Hope this helps!
-
Much appreciated Jasmine.
-
I am fairly sure it doesn't even see ad links, but let me check with the Moz team & get back with you.
-
Cheers guys,
Is there a way to PM the site domain name for more detail incite as it's not making much sense to us. The data is very confusing.
Even though there is no google juice can the MOZ data be confused by the ad links?
-
Remarketing should have no benefit to rankings whatsoever. Remarketing ads are loaded via javascript, are generally in iframes with nofollow and they go through a redirect chain before leading to the website. This means that they aren't actual links that Google sees or counts for SEO benefit.
They may be using some sort of blackhat method to gain links that fast, but remarketing is not that method.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to present Google Display /Search Reports
Hi Everyone Im just looking to produce some quite detailed analysis and overview of out google search and display adverts. Can someone suggest a format or template for the best way to present this information as welll as what sort of information would be best to include
Paid Search Marketing | | aplnz20170 -
Can a third-party advertising agency lock me out of Adwords?
Hey all, I've just started at a new company. We spend quite a bit on Adwords and I'm tasked with seeing how that is going and assessing that spend. The problem is, Adwords and Youtube ads have been given to a third-party advertising agency. They are only willing to share the number of clicks, cost and conversions, stuff like that. They refuse to give us access to the account. Is this legal? I mostly want to get in there to look at keyword history, see what we have bid on, how often it was searched, stuff like that. But they won't let us in and I'm wondering if they are required to let us look at our account as I would think they are. Please help!
Paid Search Marketing | | DanDeceuster2 -
Facebook CPC advertising
Hi Can anyone recommend any UK based Facebook CPC advertising suppliers with proven and demonstrable track records happy to work on small/test budget to start ? cheers Dan
Paid Search Marketing | | Dan-Lawrence0 -
How to improve data analysis that come from the Analytics ?
Hello guys,
Paid Search Marketing | | WayneRooney
im manager the PPC campaign to the company that im working.
Its a t shirt printing company.
I know how PPC and how its work but im not an expert. So far the campaign is working and we getting clicks and and leads. But, i cant understand perfectly how to look at the information and decide whether the campaign works well. For example : What is considered a good conversion ratio?
What is considered a good conversion cost?
How do I get a final summary of how much i spent and how much was the income ? I add tracking code to the 2 main pages,
The page when they leave their information - The quote,
and the thank you - The payment page. The problem is, that we don't sale t shirts online, we are printing house so we cant know by the number of the peoples that
land the thank you page the value of the deal, its can be 10 shirts or 1000 shirts. Is there's a way to track all the information's but more accurately?
To know each lead that come to our system from where he came from ? Thank you very much for your help !!0 -
Which of my products should I advertise for first using Adwords?
Serious Adwords noob here. I have been reading a great deal in preparation for my first Adwords campaign. Strangely enough, I have not been able to find information that might help me determine which of my 180+ products I should begin with and use in my first campaign. I imagine that there is some sort of general criterion like the highest selling item, lowest, one meeting certain criterion in the popularity of it's keywords/difficulty, one with least competition or, most likely, something that I haven't even thought of. Does anyone have any suggestions or a link to something I might be able to read to solve this? Thanks for your help!
Paid Search Marketing | | machineuser0 -
Display advertising
Hi I am considering running display adverts for a products that we are selling. I see there is a range of different sizes available for adverts. Can anyone suggest which size advert is more successful comparatively. Also is it possible to only select different types of adverts available on the display network? I look forward to hearing from you. Thanks Pete
Paid Search Marketing | | Hardley1110 -
Retargeting
Hi There, Need help! 🙂 Could somebody tell me how does retargeting from adwords work?. We have no impressions and its running...do visitors have to come from google adwords?, what we are looking for is that when somebody leaves the web, they see our ad... Thanks!
Paid Search Marketing | | Comunicare0 -
Cost of Retargeting (Remarketing) Ad Clicks
If you run an Adwords banner campaign with retargeting, how is the cost per click determined? My hunch is that it would be different than text ads in search result pages.
Paid Search Marketing | | ProjectLabs0