Staggered Blog Posting
-
Hi,
My client has recently launched a new site - while the site was under development (A period of around 6 months) they build up a large amount of posts for their new blog.
I have advised them against uploading all the posts in one go (ie from 0 to 100 in one day), as I'm sure this would be viewed with suspension by the search engines.
My question is (and I'm not looking for a magic number here), what would be the best way to publish these blog posts, and what possible penalties could be triggered if we do it incorrectly.
I do believe the content is unique and unpublished elsewhere.
My suggestion to my client was to create a content calendar and set dates on which the various posts should be published. Further I suggested it is stagged or random, i.e. not every 2nd day - but vary it - so for example, 2 a day then a break for a day or two then one post, then the next day another 2 etc.
Any thoughts from the Moz Community?
Thanks,
Jason
-
a) I would load up several awesome articles from the get go. that way if a person visits your blog when you first start dripping, there is other content than just the 1-2 posts for them to view.
b) i do recommend dripping the posts... I don't believe staggering has any SEO effect. just think your potential readers and the ideal schedule for them to return to your site and convert.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Traffic to blog home page is going down after changing my WordPress Theme
I recently changed my wordpress theme from a standard free theme to a newer theme. The home page I switched up a bit adding more calls to action to some of our top posts and leading people to popular categories and so on. This greatly improved the usability of our site as it allowed us to highlight new posts. The previous free template simply listed 10 of our most recent posts on a page with small snippets and then you had to move to the next page to keep reading. Since switching my theme the blog traffic has stayed relatively level. That being said, the specific posts traffic is going up a lot whereas the organic traffic to the blog homepage is now nearly depleted. Is this a common thing to happen or is there anything I can do to fix this issue?
Content Development | | saultienut0 -
Write post in Moz. How can we apply to send a post, is this posible?
Hi, is posible to colaborate in MOZ post, i´m spanish i so probably i had to check muy post lots lots of times, but is it posible? Thanks
Content Development | | Agenciaseomadrid1 -
1,023 blocked malicious login attempts. Who trying to steal my blog? Any advises?
My new blog growing up fast and I'm about the break the Alexa million and I discovered 1,023 blocked malicious login attempts today. I'm really got scared when I saw this number. I'm using WordPress, any advises?
Content Development | | Eslam-yosef0 -
Handling duplicate content in Blogs
Many wordpress themes like mine have a homepage where the last 3 to 4 posts are displayed on the frontpage. Each post also has its own url where the post are shown seperately. How do I avoid beeing seen as duplicate content by Google?
Content Development | | wellnesswooz0 -
Having Blog and Forum for Store is Beneficial or Not
Hello ! I am building a cosmetic store. I have blog.storename.com , forum.storename.com. i started both to make my store content rich. On my blog we are personally reviewing cosmetic products. and forum user are sharing experience and problems related to beauty..... But i was reading this post http://www.seomoz.org/ugc/uncover-competitors-using-multiple-sites-for-multiple-first-page-rankings . it has this " Alright, Google dislikes pages, subdomains, and domains with substantially duplicated content. Got it. " Any way my content is not going to be dup at all. but Product which we are reviewing on blog. ll also be on our store for sale. and might be people sharing own experiences about same product on forum. do u think i should worry?
Content Development | | vinku0 -
Forum Site: Content Value Post Panda
I run a forum website built on Wordpress. We're about two years old. The theme of the site is a directory of attorneys, with each directory listing having its own blog account on our site. Through this platform, we receive 75-80 blog posts now every month of varying quality from our users. QUESTION: A good number of the blogs published on our site are also published on the attorney's law firm site as well (they're syndicating on our site). Will this hurt our site in light of Panda? A lot of the syndicated content is very well written and insightful. By contrast, Will non-syndicated but average to below average posts hurt our site? The authors almost always link back to their firm site. Would love some feedback on whether we should be happy about the syndicated content or whether we should potentially ban it?
Content Development | | JSOC0 -
Making More of Blog Categories
What are peoples opinions on blog categories and their importance. On many blog I setup a general news category and on others I have gone to town adding detailed categories. Is there a major benefit in doing this ?
Content Development | | onlinemediadirect0 -
Old articles in a blog
Hi, I would like to know your opinion about old article obsolete in a blog. Do you think it's preferable to totally delete them from Wordpress CMS? Considering the fact that Panda update measures "Bouncing Rate", "Time on site", and all that? Thanks for your opinion and advice! (Sorry if my english is not perfect, 2nd language 😉 )
Content Development | | Louis-Philippe_Dea0