Need advice on Paying for content?
-
Hi,
We would like to attracting more readers onto our blog by accepting guest posting from external bloggers. Could anyone refer any good artricles on MOZ about the best practices on managing the activities and what would be the normal KPIs and ROI?
-
-
Hi, Thanks for the update and the info is helpful
The reason of not paying for content is it because that would turn the post into a form of advertisement therefore it would drop the value to the audience?
Some of the online guest posting sites like MYBlogGuest has a monthly fee is it not considered as paying for content?
Thanks again
-
In addition, here's a post I wrote about how we review content and some of our process for guest posting at Moz.
-
I'm not greatly familiar with this topic but this is what I suggest.
- For starters: Don't Pay For Content. Not even for guest posts.
In my opinion, you should just be able to ask someone to write a guest post on a certain topic, maybe you think someone else's point of view might be better than your own or you just don't want to write about it. You both will benefit from the post if it is a well written post, it is marketed correctly and linked back to the authors site.
I think the ROI can be represented by traffic increases and user engagement. If you are running adwords then you might find a monetary return that way. If you are selling a product and the article helps direct readers to your site or product you can monitor the monetary gains that way.
Setup Goals tracking in google analytics and track visits through article to your products (you can create a funnel all the way through checkout if you want). I hope all o this makes sense. like I said above, I'm not really familiar with guest posts. Oh and don't forget to return the favor for the guest author!
I just did a search on moz for "guest blogging". Here are a few article links.
The ultimate guide to advanced guest blogging
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Outsource Content Writing Services - Who Is The Best?
Hello fellow Mozers! We are currently in the process of hiring an additional content developer but he doesn’t start for a couple weeks. We have some work that is piling up and I am considering outsourcing some content development until the new hire gets here. I have looked into Scripted, TextMaster, CrowdContent and a few others. I stay away from sites like UpWork and Fiverr because I abuse them in the past and I don’t get quality work. Is there any company that you have used in the past that you really trust and who are familiar with SEO? Thank you in advance for all of your recommendations
Content Development | | InfinityDigital1 -
Need creative content idea suggestion for travel business
Hi everyone It's glad for me to be a part of moz community. I'm really enjoyed. I would love to ask if anyone is creative content expert here can share some suggestions on how to produce high quality content for travel business. As the travel industry we are focusing on is selling tours in southern asia markets such as vietnam, laos & cambodia Currently i already come up with some ideas here Trip Interview Articles - with commissioned writers & paid bloggers Trip Experience/Report Articles - outsourcing to elance writers who have visited the destinations Any unique idea better than these which can set us apart from competitors and having high ROI on SEO? Thank you
Content Development | | dklongpro0 -
Is there a way to automate finding low quality content on your site?
Hi all, I have a site that was once #1 for many keywords. Fast forward a number of years and I am sinking lower and lower and it really started to sink low from September 2012 and appears to be due to an algo update. How should I go about finding my low quality pages? I am told that I might have pages bringing my entire site down. I deleted heaps of low quality pages but not seeing any improvements (might be a little impatient). Any tips for finding bad content?
Content Development | | BatmanGoonie0 -
Ideas for content
Where do you get your ideas to create content for a blog? I have been using the new keyword planner and am not coming up with any ideas. We are an e-commerce site that deals with commercial equipment. It is hard for me to show anything interesting with products because the company does not own it.
Content Development | | EcommerceSite0 -
Content Duplication for Job Posting
Hello! I am responsible for SEO of a job portal of a recruitment agency. We get 30-40 jobs every month which we post on a) our job portal b) other job portals (like monster, career builder, Naukri , etc). How do avoid content duplication? We can only post the same job descriptions everywhere. We always post the job on our site first and then the other job portals**. How to ensure that Google knows our portal is the original job posters and not other job portals.** Thank you.
Content Development | | peoplesutra0 -
Will our two retail sites get hit with duplicate content?
Our retail site just rolled out a second online store. The URL is new and it is showing some of the same products from the same vendors (probably about 40% of the fist store is in the second store). Down the road, we will remove the products from the first site, however, we are keeping it for now. The products show up on both sites, with the same images, and the same descriptions and almost the same URL query string. Are we going to get hit with any penalties due to duplicate content?
Content Development | | klmarketing0 -
Should we syndicate content?
Hello Mozzers! Our company (FindMyAccident) is an accident news site. The goal is to roll our reporting out to all 50 states; currently, we operate full-time in 7 states. To date, the largest expenditure is our writing staff. We hire professional
Content Development | | Wayne76
journalists who work with police departments and other sources to develop written
content and video for our site. Our visitors also contribute stories and/or
tips that add to the content on our domain. In short, our content is original. A site that often appears alongside us in the SERPs in the markets where we work full-time is accidentin.com. They are a site that only syndicates accident news and offers little original content. (They also allow users to submit their own accident stories, and the entries index quickly and are sometimes viewed by hundreds of people in the same day. What's perplexing is that these entires are isolated incidents that have little to no media value, yet they do extremely well.) The link profile is virtually non-existent. There are approximately 6 linking domains. I don't rest my bets with Quantcast figures, but accidentin does use their pixel sourcing and the figures indicate that they are receiving up to 80k visitors a day in some instances. Not too shabby for the Flying Dutchman of accident news sites. 🙂 I understand that it's common to see news sites syndicate from the AP, etc., and traffic accident news is not going to have a lot of competition (in most instances), but the real shocker is that accidentin will sometimes appear as the first or second result above the original sources. What the...!? The question: does anyone have a guess as to what is making it perform so well? While looking at their model, I'm wondering if we're not silly to syndicate news in the states where we don't have actual staff? It would seem we could attract more traffic by setting up syndication in our vacant states. Should the Panda updates have any effect on their site? Thanks, gang.... Wayne0 -
Is it considered as duplicate content ?
Hello, I see a lot of errors on my webmaster tools because of this ajax code on my questions pages of the site (screen) : www.dismoicomment.fr The code : | / ADD ANSWER FORM |
Content Development | | elitepronostic
| | $("#answer-add-button").click(function () { |
| | $.ajax({ |
| | type: 'POST', |
| | url: '/answers/quelle-assurance-choisir-pour-un-scooter/', |
| | data: $("form#answer-add").serialize(), |
| | dataType: 'html', |
| | success: function(data) { |
| | |
| | if(data=="answer") { |
| | $('.answer-add-message').show().empty(); |
| | $(document).ready(function() { |
| | $(' Vous avez déjà répondu à cette question. ').appendTo('.answer-add-message'); |
| | }); | I have add a line on my robots.txt : http://www.dismoicomment.fr/robots.txt for remove all urls with /answers/. These urls with /answers/ aren't indexed in google. Do you think that it is dangerous and that can be considered as duplicate content ? 1129546035.png0