Scaling A Small Agency
-
I have reached a placed where I now have several clients and we're charged closer to the $2k/month mark for our SEO services. We normally partner with the client's inhouse copywriter or content person so that's a piece we don't have to take on in house...however we do provide content strategy for their person to execute.
I'm now at a place where I want to scale and offer link building but quality link building services. I do it all myself and I really can't keep up with the time management and amount of labor that goes into quality link building. We're not looking to outsource or pay $10/hr for link building as I know we won't get the quality and impact our client's want.
Can anyone speak to hiring people for SEO/Link building purposes for a small SEO agency? Right now it's myself and 2 interns, but even the interns don't fully know SEO. Just trying to figure out how best to proceed with scaling and how much to pay a part timer we bring in house. Also....how on earth do you all manage link building projects for multiple clients. I hope the $2K I'm charging is a fair rate...I feel like I should be charging more.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
At scale way to check content in google?
Is there any tools people know about where I can verify that Google is seeing all of our content at scale. I know I can take snippets and plug them into Google to see if we are showing up, but this is very time consuming and want to know across a bulk of pages.
Intermediate & Advanced SEO | | HashtagHustler0 -
Many pages small unique content vs 1 page with big content
Dear all, I am redesigning some areas of our website, eurasmus.com and we do not have clear what is the best
Intermediate & Advanced SEO | | Eurasmus.com
option to follow. In our site, we have a city area i.e: www.eurasmus.com/en/erasmus-sevilla which we are going
to redesign and a guide area where we explain about the city, etc...http://eurasmus.com/en/erasmus-sevilla/guide/
all with unique content. The thing is that at this point due to lack of resources, our guide is not really deep and we believe like this it does not
add extra value for users creating a page with 500 characters text for every area (transport...). It is not also really user friendly.
On the other hand, this pages, in long tail are getting some results though is not our keyword target (i.e. transport in sevilla)
our keyword target would be (erasmus sevilla). When redesigning the city, we have to choose between:
a)www.eurasmus.com/en/erasmus-sevilla -> with all the content one one page about 2500 characters unique.
b)www.eurasmus.com/en/erasmus-sevilla -> With better amount of content and a nice redesign but keeping
the guide pages. What would you choose? Let me know what you think. Thanks!0 -
Scaling with schema markup
Right now, the only way I know to do schema markup is through hard coding the designated area where the information is located on the site. I'm thinking about developing an option in a WYSIWYG that allows for basic schema implementation to make it easier for multiple users of experience levels. Does anyone have any examples, tools, or tips for making schema scalable? I want to do a good job with this, but the site I am working on has thousands of pages and multiple "owners."
Intermediate & Advanced SEO | | Becky_Converge0 -
Large-Scale Penguin Cleanup - How to prioritize?
We are conducting a large-scale Penguin cleanup / link cleaning exercise across 50+ properties that have been on the market mostly all for 10+ years. There is a lot of link data to sift through and we are wondering how we should prioritize the effort. So far we have been collecting backlink data for all properties from AHref, GWT, SeoMajestic and OSE and consolidated the data using home-grown tools. As a next step we are obviously going through the link cleaning process. We are interested in getting feedback on how we are planning to prioritize the link removal work. Put in other words we want to vet if the community agrees with what we consider are the most harmful type of links for penguin. Priority 1: Clean up site-wide links with money-words; if possible keep a single-page link Priority 2: Clean up or rename all money keyword links for money keywords in the top 10 anchor link name distribution Priority 3: Clean up no-brand sitewide links; if possible keep a single-page link Priority 4: Clean up low-quality links (other niche or no link juice) Priority 5: Clean up multiple links from same IP C class Does this sound like a sound approach? Would you prioritize this list differently? Thank you for any feedback /T
Intermediate & Advanced SEO | | tomypro1 -
Does having small ticket items (say under $1) available for customers to find & buy help or hurt our site?
I feel really silly asking this question to begin with, but... as a music store, we have a lot of "smalls" for products, like a guitar pick. We sell picks for $0.50 each, or a single clarinet reed at $0.79. Some believe this is too small, finicky, and cumbersome to have listed for sale on our site. To me, I wholeheartedly disagree with the notiion of excluding "smalls" for a plethera of SEO, customer service, & online SALES reasons... Also we offer USPS shipping to offer low shipping costs on small goods. Can I really be wrong about this? Thanks, Kevin
Intermediate & Advanced SEO | | Kevin_McLeish1 -
Will using 301 redirects to reduce duplicate content on a massive scale within a domain hurt the site?
We have a site that is suffering a duplicate content problem. To help resolve this we intend to reduce the amount of landing pages within the site. There are a HUGE amount of pages. We have identified the potential to reduce the pages by half at first by combing the top level directories, as we believe they are semantically similar enough that they no longer warrant being seperated.
Intermediate & Advanced SEO | | Silkstream
For instance: Mobile Phones & Mobile Tablets (Its not mobile devices). We want to remove this directory path and 301 these pages to the others, then rewrite the content to include both phones and tablets on the same landing page. Question: Would a massive amount of 301's (over 100,000) cause any harm to the general health of the website? Would it affect the authority? We are also considering just severing them from the site, leaving them indexed but not crawlable from the site, to try and maintain a smooth transition. We dont want traffic to tank. Has anyone performed anything similar? Id be interested to hear all opinions. Thanks!0 -
What is the best: one big site or several small ones?
Sometimes I've felt that my choice was incorrect. I know taht with a big amount of content on the same subject a bigger one is better: it’s easier to maintain, and a big number of pages is good for Google ranking, but when you have many small sites, each one focusing on a totally different subject, you can crosslink them and this will improve your rankings. Furthermore, many small sites allow you to focus in specific niches and help you rank better for different keywords. So, what is the best choice?
Intermediate & Advanced SEO | | sergio_redondo0 -
Do sites with a small number of content pages get penalized by Google?
If my site has just five content pages, instead of 25 or 50, then will it get penalized by Google for a given moderately competitive keyword?
Intermediate & Advanced SEO | | RightDirection0