What to do about removing pages for the 'offseason' (IE the same URL will be brought back in 6-7 months)?
-
I manage a site for an event that runs annually, and now that the event has concluded we would like to remove some of the pages (schedule, event info, TV schedule, etc.) that won't be relevant again until next year's event. That said, if we simply remove those pages from the web, I'm afraid that we'll lose out on valuable backlinks that already exist, and when those pages return they will have the same URLs as before.
Is there a best course of action here? Should I redirect the removed pages to the homepage for the time being using a 302? Is there any risk there if the 'temporary' period is ~7 months?
Thanks in advance.
-
Dont move it at all. Thats a terrible idea
Use an updated flag in sitemap/schema
-
Don't redirect or remove - even if "outdated" the content still can provide some value. Just add a note on top of it and / or add a feature so someone can signup to get a notification when things will happen again or a reminder.
Cheers.
-
A 302 might not be a bad way of doing it if those urls will appear again next year. Another way to do it would be to develop some evergreen content for those urls that you can replace the outdated info with in between seasons.
..."We're going to have a great schedule next year that will include all kinds of great entertainment...sign up for our newsletter updates to keep up to date with the program and receive discount opportunities for next year" ... kind of thing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitemap url's not being indexed
There is an issue on one of our sites regarding many of the sitemap url's not being indexed. (at least 70% is not being indexed) The url's in the sitemap are normal url's without any strange characters attached to them, but after looking into it, it seems a lot of the url's get a #. + a number sequence attached to them once you actually go to that url. We are not sure if the "addthis" bookmark could cause this, or if it's another script doing it. For example Url in the sitemap: http://example.com/example-category/0246 Url once you actually go to that link: http://example.com/example-category/0246#.VR5a Just for further information, the XML file does not have any style information associated with it and is in it's most basic form. Has anyone had similar issues with their sitemap not being indexed properly ?...Could this be the cause of many of these url's not being indexed ? Thanks all for your help.
Technical SEO | | GreenStone0 -
What's the best way to pass link juice to a page on another domain?
I'm working with a non-profit, and their donation form software forces them to host their donation pages on a different domain. I want to attempt to get their donation page to appear in their sitelinks in Google (under the main website's entry), but it seems like the organization's donation forms are at a disadvantage because they're not actually hosted on that site. I know that no matter what I do, there's no way to "force" a sitelink to appear the way I want it, but... I was trying to think if there's a way I can work around this. Do you think 1) creating a url like orgname.org/donate and having that be a 301 redirect to the donation form, and 2) using the /donate redirect all over the site (instead of linking directly to the form) would help? Are there alternatives other folks recommend?
Technical SEO | | clefevre0 -
Is there a way for me to automatically download a website's sitemap.xml every month?
From now on we want to store all our sitemap.xml over the next years. Its a nice archive to have that allows us to analyse how many pages we have on our website and which ones were removed/redirected. Any suggestions? Thanks
Technical SEO | | DeptAgency0 -
New Website, New URL, New Content - What do we do with the old site? Are 301's the only option?
We've just built a new site for a client. They were adamant on changing the url. The new site is entirely new content, however the subject mater is the same. Some pages are even titled very similarly. Is is advisable to keep the old site running, and link it to the new site? Permanently, or temporarily? Do we simply place redirects from the old site the new? Old site was 30 pages, new site is 80 pages. So redirects won't be available to all the new pages. It seems a shame to trash the old site, it is getting some good traffic, and the content - although outdated is unique and of a high quality. Old url is 4+ yrs old, the new url is new. Some enlightened opinions would be greatly welcomed. Thanks
Technical SEO | | MarketsOnline0 -
What's the best URL Structure if my company is in multiple locations or cities?
I have read numerous intelligent, well informed responses to this question but have yet to hear a definitive answer from an authority. Here's the situation. Let's say I have a company who's URL is www.awesomecompany.com who provides one service called 'Awesome Service' This company has 20 franchises in the 20 largest US cities. They want a uniform online presence, meaning they want their design to remain consistent across all 20 domains. My question is this; what's the best domain or url structure for these 20 sites? Subdomain - dallas.awesomecompany.co Unique URL - www.dallasawesomecompany.com Directory - www.awesomecompany.com/dallas/ Here's my thoughts on this question but I'm really hoping someone b*tch slaps me and tells me I'm wrong: Of these three potential solutions these are how I would rank them and why: Subdomains Pros: Allows me to build an entire site so if my local site grows to 50+ pages, it's still easy to navigate Allows me to brand root domain and leverage brand trust of root domain (let's say the franchise is starbucks.com for instance) Cons: This subdomain is basically a brand new url in google's eyes and any link building will not benefit root domain. Directory Pros Fully leverages the root domain branding and fully allows for further branding If the domain is an authority site, ranking for sub pages will be achieved much quicker Cons While this is a great solution if you just want a simple map listing and contact info page for each of your 20 locations, what if each location want's their own "about us" page and their own "Awesome Service" page optimized for their respective City (i.e. Awesome Service in Dallas)? The Navigation and potentially the URL is going to start to get really confusing and cumbersome for the end user. Think about it, which is preferable?: dallas.awesomcompany.com/awesome-service/ www.awesomecompany.com/dallas/awesome-service (especially when www.awesomecompany.com/awesome-service/ already exists Unique URL Pros Potentially quicker rankings achieved than a subdomain if it's an exact match domain name (i.e. dallasawesomeservice.com) Cons Does not leverage the www.awesomecompany.com brand Could look like an imposter It is literally a brand new domain in Google's eyes so all SEO efforts would start from scratch Obviously what goes without saying is that all of these domains would need to have unique content on them to avoid duplicate content penalties. I'm very curious to hear what you all have to say.
Technical SEO | | BrianJGomez0 -
Pages noindex'ed. Submit removal request too?
We had a bunch of catalog pages "noindex,follow" 'ed. Now should we also submit removal request in WMT for these pages? Thank you! LL
Technical SEO | | LocalLocal0 -
600+ Visitors a day after 6 months, can you do it?
So since the Penguin update the clients of the company I work for have gradually been losing traffic and money. Noone (except for me) has noticed this yet and connected the dots. Yesterday we all get called in to have a bollocking and the manager asks the head of our department if he would be confident of being able to get 600+ visitors a day to an 'average website' that has just started up, to which he replied 'yes'. Since I started here back in February there has not been a single new client that has been able to gain that many visitors (many have not gained even 25% of that figure), which in the post-panda and post-pegnuin world, I find completely understandable. When I first started here they were using SEO 'tactics' which people used to employ 5+ years ago and didn't even use exact match keyword data.I have had a few talks with them about how SEO has changed over the last few years and they still don't seem to understand that it is now significantly more difficult to gain traffic using SEO than it once was. If you were asked about the same question, thinking about the 'average' client you might get, would you be confident enough to guarantee that at the 6 month mark they would be getting 600+ visitors a day?
Technical SEO | | Kinsel0 -
132 pages reported as having Duplicate Page Content but I'm not sure where to go to fix the problems?
I am seeing “Duplicate Page Content” coming up in our
Technical SEO | | danatanseo
reports on SEOMOZ.org Here’s an example: http://www.ccisolutions.com/StoreFront/product/williams-sound-ppa-r35-e http://www.ccisolutions.com/StoreFront/product/aphex-230-master-voice-channel-processor http://www.ccisolutions.com/StoreFront/product/AT-AE4100.prod These three pages are for completely unrelated products.
They are returning “200” status codes, but are being identified as having
duplicate page content. It appears these are all going to the home page, but it’s
an odd version of the home page because there’s no title. I would understand if these pages 301-redirected to the home page if they were obsolete products, but it's not a 301-redirect. The referring page is
listed as: http://www.ccisolutions.com/StoreFront/category/cd-duplicators None of the 3 links in question appear anywhere on that page. It's puzzling. We have 132 of these. Can anyone help me figure out
why this is happening and how best to fix it? Thanks!0