Timeline for 301 Redirects to Take Full Effect in SEO Rankings?
-
Hey,
I am working on transitioning a website and all of my current URL's will be slightly changed (moving to dynamic pages). I understand that I will need to 301 redirect all the old pages to their new counterparts but I would like to know how long it will take for the 301 redirects to take full effect in the search rankings.
I ask because my site is an e-commerce site that receives 90% of it's business in January and the transition would take place December 15th. If my search rankings are not back up to par by January 1st then I will take a drastic hit to revenue.
Please help this SEO noob out!
-
Thank you everyone! I've come to the conclusion that I'll be waiting to make the transition until after the busy season.
I appreciate all the help!
-
Stew, I certainly wouldn't recommend transitioning to your new site two weeks before your high season begins. I'd recommend do it right now or after the season has ended. Besides the 301's (which could be the least of your issues), there are numerous other issues that may need to be worked out before traffic is back to normal and even if you're fully prepared, siht happens. Give yourself as much time as you possibly can prior to your high season.
-
As Host1 already said it "Depends on how often your site is crawled"
But also how frequently the keyword/phrase is updated in the serp as-well. Some keyword phrases are updated daily and others might take a while longer. Ive seen serp updates within minuttes but also some updates in serp that takes months since there isn't a hole lot of new data in that area.
-
The best answer i can give you is the following links (I assume that google is your main priority.):
https://support.google.com/webmasters/answer/93633?hl=en
https://support.google.com/webmasters/topic/6029673?hl=en&ref_topic=6001951
With the change of address tool you shouldn't experience any problems as far as i know. Unfortunately i did not have the time to localize similar tools (if they exist) from other search providers:
https://support.google.com/webmasters/answer/83106?hl=en&ref_topic=6029673
-
Thanks Host1. Is there a worst case scenario? I've done 301 re-directs from #1 ranking pages and not seen the redirected page in the top 10 search results for weeks.
-
Depends on how often your site is crawled by Google/Bing/Whatever. Normally it should be visible within the next crawl. (Minutes/Hours/A day or two.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Coverage impact on SEO
Does the coverage issues on google search console ( Google Webmaster) has an impact on SEO ( CTR or impressions). How much of a difference or impact will fixing these have on Search results and average
Algorithm Updates | | Rishardg0 -
Keyword ranking fluctuations
Hi For last month my website was ranking to 5 positions for this keyword (Magento Development Company). But recently (28-nov) it's out of 100, some time it's showing on 25 position but not showing in top 5 position. Here is my url (for analysis): https://magnetoitsolutions.com/services/magento-development/ Please explain why my keyword rankings are often not showing in the search listings. Note: There are some other keywords of different pages start getting ranking drop. please let me know is there anything i need to change. Thank
Algorithm Updates | | harrysamson0 -
Best place to employ "branded" related keywords to gain SEO benefits and rank for "non branded" keywords?
Hi all, I want to put this question straight with an example rather than confusing with a scenario. If there is company called "vertigo", a tiles manufacturer. There are many search queries with thousands of searches like "vertigo tiles life", "vertigo tiles for garden", "vertigo tiles dealers", "vertigo tiles for kitchen", etc....These kind of pages will eventually have tendency to rank for non-branded keywords like "tiles for garden", "tiles for kitchen", etc. So where to employ these kind of help/info pages? Main website or sub-domain? Is it Okay to have these pages on sub-domain and traffic getting diverted to sub domain? What if the same pages are on main website? Will main website have ranking improvement for non branded keywords because of employing the landing pages with related topics? Thanks
Algorithm Updates | | vtmoz0 -
Domain location is a ranking factor? Back links & website?
If a website trying to rank in US and it has received many back-links from domains hosting from other countries; how it will impact website ranking? Can a website hosted in country will rank well in other country? How much the hosted location matters? Like....domain hosted in Germany but trying to rank in US?
Algorithm Updates | | vtmoz0 -
Would having links on wikipedia help search engine rankings?
I am wondering that having a listing on Wikipedia would help search engine rankings in general? I know all of the Wikipedia links are no-follow links but I think it'd still help to rank higher on search engines. What are your thoughts?
Algorithm Updates | | ahmetkul1 -
Delay between being indexed and ranking for new pages.
I've noticed with the last few pages i've built that there's a delay between them being indexed and them actually ranking. Anyone else finding that? And why is it like that? Not much of an issue as they tend to pop up after a week or so, but I am curious. Isaac.
Algorithm Updates | | isaac6630 -
High ranking but low traffic, what gives?
One of our clients is in the top 3 spots on high volume keywords that get 20-70k hits in the US each month (per adWords keyword tool), but their daily traffic is in the low hundreds. What's going on?
Algorithm Updates | | optimalwebinc0 -
Is there a way to pull historical rankings for a keyword?
I have someone who's come to me and said that they have lost all of their organic keyword rankings. They did launch a site redesign a few months back so that could be a reason as to why. But after looking at the site, link profile, etc. It doesn't look like they could have been ranking for the terms they say they were. They have never implemented any SEO on their sites btw. I did not build this site and have not done any SEO, they are coming to me to solve the problem. I did notice in SEM rush that a couple months ago they were ranking organically for more terms (20 in July vs. 5 now), so they did lose some. Is there any way to see what terms they WERE ranking for?
Algorithm Updates | | MichaelWeisbaum0