What does Mozcape actually do and what types of businesses use it?
-
I'm making an effort to use more of the Moz tools, but some I really don't understand...Mozcape would be chief on that list. What does it do exactly and for what purpose? I read the API Wiki, but it sounds to me a lot like Open Site Explorer...but complicated...so I assume I must be missing something or why build the thing?
Also, do local businesses even use this or is this more for national e-commerce sites?
Thanks,
Ruben
-
Alright, so I don't particularly think I need to be using this for my purposes, but thank you all for clarifying this issue for me. I greatly appreciate it! Special thanks to Chris and Leslie who continually help me out. I especially appreciate your consistent help!
Best,
Ruben
-
No, I haven't. I will!
Thanks!
-
Ruban,
Mozscape is the pool of data Moz compiles on a monthly basis via the following method:
Starting with the top 10 billion URLs with the highest MozRank obtained from the previous month's index, they crawl the web from the top down until they've crawled 90,000,000,000 pages.
In addition to the data gathered during the crawl (links and urls), Mozscape also includes "intelligent metrics" such as MozRank,MozTrust, Domain Authority, and Page Authority that Moz calculates based on the results of its crawl.
The Mozscape API is the service that allows Moz customers access to that raw pool of data and metrics in order to subsequently customize applications that make use of it (for themselves or for their own clients).
Have you read these yet?
-
Mozscape is the crawler that crawls and gives you the Moz rank, Page authority, Domain authority etc. It is used in both Site Explorer and in the Moz Toolbar browser ad on. Like Lesley said they provide a API that allows you to create your own applications based on this crawl data.
-
From my understanding Mozscape is the API for Open Site Explorer. You can build widgets with the Mozscape API if you wanted to offer the information in the Mozscape index to your clients. One example I can think of off my head is nibbler.silktide.com I am pretty sure they use link data from Mozscape.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best SEO for New Lead Gen Site: Use Corporate Domain or Product Name?
Hello, wanted to poll the Moz community about a URL discussion my company is having. We plan to launch a new publicly-facing resource and want to leverage organic search as much as possible. For the domain, we’re considering these options: the corporate domain since it’s well established or the URL for the product, which is more descriptive of the content that will reside on the page, but doesn’t have much authority because almost all of the relevant content is behind a paywall. The product domain is appealing because we want to build brand recognition. Should we also look at a more specific domain for the topic that doesn’t leverage either branded domain? Any Moz tools you’d recommend to help research this decision? Thank you in advance for your thoughts!
Moz Pro | | Gbtyne0 -
Items listed based on size - Use "inches" or " " "
I sell Decorative nutcrackers of various sizes. At this time, I use the term "inches". I was looking at my competitor the other day, and when I did a search on his site, using the term inches did not provide me with a result. I was forced to use ex. "10" nutcracker" instead of "10 inch nutcracker". Is there a preferable usage for seo purposes. Thanks! my site: http://www.nutcrackerballetgifts.com/category/5/10-Inch-Nutcrackers.html his ite: http://www.kurtadler.com/Search?search=10"+nutcracker
Moz Pro | | NutcrackerBalletGifts0 -
Crawl results on keyword rankings differ from actual search rankings
For the second week in a row, the weekly keyword rankings in my MOZ account show "not in top 50" for most keywords. However, when I check some of my rankings I still broadly have the rankings that I used to have. It seems that the MOZ crawl is experiencing some difficulties. Does anyone have suggestions how to find out what's going on? If I can't rely on the crawl outcomes, then the tool is not very useful anymore!
Moz Pro | | matteis0 -
I know our business listed in Yahoo and medranks.com (for example). But my open site explorer report doesn't show those. however on their sites, I see the listing. Why is this?
I know our business listed in Yahoo and medranks.com (for example). But my open site explorer report doesn't show those links on the inbound report. however on their respective sites, I see the listing when I search for us. And the link does work..... Why is this? Why don't I see it on the open site report?
Moz Pro | | cschwartzel0 -
Using Seomoz for Site Evaluation am I up to par ?
Just wanted to see how people using the seomoz bar would rate a four month old site with Domain-Homepage Authority of 27 Mozrank of 5.08 and Moztrust of 5.65 . I've read up on all the factors but just wanted to know if Im up to par on building a great site thats search engine friendly. Inner pagers are on a PA of 20 and around the same mozrank and moztrust levels of +- 5.
Moz Pro | | NikolasNikolaou0 -
Number of Linking Root Domains using EXACT match anchor text
Recently, I read an article a post here in SEOmoz blog talking about competitive backlink analysis. (http://www.seomoz.org/blog/guide-to-competitive-backlink-analysis). Could anyone please indicate me the way to retrieve the next two metrics from the SEOmoz account? Number of Linking Root Domains using EXACT matct anchor text. Percentage of anchors with EXACT match anchor. Thank you in advance!
Moz Pro | | KostasKostalampros0 -
How can I track multiple pages using SEOMoz
Hi there, I setup my domain along with 20 keywords to target. One of the first things I learned is not to focus on too many keywords per page. For this reason I decided to create 5 sub pages and link these pages on my index page. My questions to you: 1. Does SEOMoz track the keyword rankings for the URL entered only?
Moz Pro | | debeenus
2. If the answer for 1 is YES, Would I have to setup those 5 extra URL's as new sites along with their 3 to 5 keywords? Thank you,0 -
Is there a recommended format when placing a business address on a webpage?
Hi All, I ask the question as I was trying to GeoTarget tool which happened to not recognise a business address I place in the footer on one of my sites. The tool states that including the address on page helps the search engines identify your location, so I'm curious whether a specific format works best when optimizing for local search? Thanks.
Moz Pro | | davebrown19750