Best practice for local SEO when two offices handle different services?
-
Our agency has three main services - SEO, PPC and web design. We're in the process of setting up a new office in a different city where our PPC team will be based, while SEO and web will stay in the original office.
How do we handle local SEO/Google My Business listings in this situation? Geo-targeted service pages and two separate GMB listings?
-
Very helpful thanks Miriam. Your answer confirms my gut feeling on this, I just wanted to make sure I was on the right lines. Never heard of the same business offering separate services from two physical locations before.
I think on the site we'll have two separate location pages, as you suggest. This way we can link the listings to separate URLs and keep the services separate.
-
Hi Matt!
The number of Google My Business pages you have is dictated by the number of physical locations out of which you operate - not the number of services your company offers. For example an HVAC company with a single location can have just 1 Google My Business page - not one for heating, another for cooling. I think maybe you already understand this, but I just wanted to be sure to mention it in case there was any confusion about this.
If you have 2 locations, you'll have 2 pages, but Google doesn't have categories for PPC or SEO, though they do have one for Website Designer. You'll want to accurately represent whichever service you offer at each location, as best as you can, which will likely involve use of the category Internet Marketing to categorize your PPC and SEO services, and then a clearer explanation in the business description field.
On the website, it would be most typical to have a location landing page for each of your physical offices, and then 1 page for each service you offer.
Does this help, or am I not quite getting to the heart of your question? Please, let me know!
-
Both really. For example if I was looking for SEO <location>in Google I'd want to see companies who were based in that area. If I was then told I had to go to another location for a meeting, I might be put off.</location>
Saying that, with SEO/PPC they can be more remote - it's not like looking for a taxi company. We have a couple of options, not sure which to go with.
-
I assume your services are limited to the locale, i.e. if someone in location A (which focuses on SEO) wants PPC, you'd refer them to location B. With that in mind, all locations can be a lead-gen engine for all your services. Why not put all services on each location page?
Perhaps I am not fully understanding the question, but I have a feeling you're looking at this from your perspective and overlooking the users perspective?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Listings for Service Area Business?
Hi Moz community! I'm wondering the best places to get a local service area business listed online? I'm working with a client who installs synthetic grass around Vancouver, but could apply to any local SAB ... I found this resource from Local Visibility Systems but it's almost 5 years old at this point ... http://www.localvisibilitysystem.com/2012/08/13/can-you-rank-well-in-local-google-without-revealing-your-street-address-anywhere/ I started setting up an Apple Maps Connect account but it doesn't seem like they support the concept. Is there a way to hide an address in Apple Maps Connect? Is it worth submitting at all? Does anyone have a comprehensive list of modern directories that matter for local SEO that support SABs? Thanks very much everyone! - Paul
Local Listings | | paulz9991 -
Hosting Plans that offer multiple servers in different locations?
Hoping that someone may be able to advise if they've come across a hosting plan that offers multiple server locations within 1 plan? ie. One in Australia and another one in UK for example?
Local Listings | | IsaCleanse0 -
International SEO
Hi,
Local Listings | | Tormar
I have some problems with .com domain on English in my country. For some device they are always better than my site is. I did all things what I need to do for: Unique content on my language (not English), Unique titles, descriptions, external links, target in GSC. Do you have some advice, how can I be better than they are?0 -
Local SEO business name issue due to aggregator
So I work for a college and we have multiple locations. My tactic has been always to keep the name the same for all of them (no city name), and then change the address and phone number for each. But there is 1000s of college listings websites out there that aggregate college and school data from the same source: the US government. Now the way that they have most, if not all, multi-location colleges listed is: "college name-city name". I can see the value in that, but I guess I'm just wondering what to do since it obviously can't be changed. Should I revert all of our listings as "college name-city name" to match the 1000s of listings that have it that way? I've been under the impression that I should leave the city/town name out of the name, but I'm just wondering what you think best practices would be? Thanks
Local Listings | | TomBinga1125
Tom0 -
In 2015, How Important is having a Local IP address (rather than a cheaper hosting overseas)?
Looking to move several sites from my current hosting provider, and am considering moving them to cheaper, overseas hosting providers. What's the current thinking of how this will impact local SEO results?
Local Listings | | SEO-NS1 -
Hotel Local Listings Greatly Varying With Date
Searching for accommodation in a local region brings up a local listing block (e.g. http://puu.sh/irEoJ/635140594d.png). When clicking through to the block and changing dates, the order of the listings vary greatly. See attachments for 4 samples. How is Google deciding to order these listing blocks? I initially speculated they are pulling availability rates from Online Travel Agents like Expedia or Booking.com, but doubt this to be the case given a lot of those listings do not have Google Hotel Ads and smaller operators do not have their distribution system hooked up to Google Hotel. tVX816P,8U6RbcP,N6xGEdx,YC4K344#0 tVX816P,8U6RbcP,N6xGEdx,YC4K344#1 tVX816P,8U6RbcP,N6xGEdx,YC4K344#2 tVX816P,8U6RbcP,N6xGEdx,YC4K344#3
Local Listings | | fastrack0 -
How is a competitor franchise ranking all for all 3 Local results with unclaimed G+ pages in a search for the national corporation?
My company is an individual franchise of a national corporation - every franchise is operates as [National Corporate Brand Name] + a chosen descriptor such as "Premiere" or the names of the owners such as "Smith Jones". A logged-out Google search for just the national brand name returns the corporate website first, followed by the website of a competing local franchise and 3 Local listings for their offices. These listings are all unclaimed and unverified on Google+ and have no reviews or posts. The corporate Twitter is next, followed by my franchise's website. The corporate Facebook is the last result on the page. How can this competing franchise rank for all 3 Local listings with unclaimed pages? My company operates several more offices than the competitor in the same area and I regularly post to their G+ pages which I verified several months ago. Is it because the competitor's website just holds significantly more weight in Google than our own? A search for the brand name + the town where our offices are in does usually return our Local listing pages, but that limits our reach to those specific towns. Anyone have any insight on this?
Local Listings | | WGW0 -
Local SEO for a company with 3 sites, for 3 different type of businesses
Hi I've been working for an employment lawyer in Sydney for 3 years now, all good, I built many citations and fixed all ones and the website/blog are ranking fine. Imagine I created the citation using e.g Anton Forester Employment lawyers, name, phone and address. Now the client just launched a website about property with the same name/brand and a different business title e.g Anton Forrester Property Lawyer and another 3rd website about conveyancing with the same name/brand and another business title e.g Anton Forrester Conveyancing law. My question is how do I build citations now that the name is different in the 3 cases, 3 websites but possibly the same phone and address? Thanks a lot Cheers Nico
Local Listings | | niclaus780