Improve facebook page interaction
-
https://www.facebook.com/TheHiddenTriforce
I have this page which used to get great feedback and interaction. As we have grown the interaction has dropped. Facebook has implemented their ridiculous policy of not sending content out as they should which is part of the issue.
Anyways, I am looking for general feedback as to how I can boost this page's engagement. I am not going to pay to boost my posts to my already existing fans. So please provide other options.
-
I would have to spend 100-150 per post to reach my entire audience. And that would not lead to a lot of site visits or conversions for me for the money that I am spending.
-
Tracking ROI is not an issue. Branding without ROI is an issue.
Cutomer service for me is no marketing, you plugin any CRM software into your FB account and you have an additional channel to stay in touch with your customers and that's ok.
So we have one thing called branding, take the brand you think is more appropriate for FB branding, Coca Cola, Burberry, Tesla, whatever you want. And write down a formula which calculate the ROI of your branding investement on FB for that brand. I would love to see that figure.
-
While there's many reasons for a brand not to invest in Facebook, having issues tracking ROI directly back to sales is not one of them. There are many other reasons to invest in social media that support marketing efforts: branding, customer service, community building, etc.
I do think many brands overly invest in Facebook when they shouldn't because it's not right for their audience.
-
I may sound naive, but in my balance sheet what it matters is sales, revenue and profit. Branding has a value as long as it bring customers, otherwise is charity to FB.
If you have any numbers showing your branding spending on FB translate into sales and thus can be called investement, I would gladly see those numbers, otherwise it's charity.
-
"I am not going to pay to boost my posts to my already existing fans."
Not sure why you wouldn't want to pay to market to an audience that has already said they "liked" your brand. Instead you are going to run ads on Google to people who you have no idea if they're interested in you? You've garnered 10000 likes and you can spend $30 per post to promote it to everyone. If it is engagement and reach you want, $30-$50 can go a long way.
My companies FB page has a little over 4000 followers. Without promoting, 100-200 of them see a post and we only get a handful of likes and maybe one comment. When we promote them for $30 we got almost 100% reach to our followers, upwards of 100 likes and anywhere from 5-15 comments.
Not all marketing is conversion focused. Like you said, we use Facebook for branding. Great. Branding isn't free though. If you posted 4 times a week and paid $25/post to promote those posts you are looking at $400/month to build your brand to people who have already given you the thumbs up.
You can use that marketing spend to identify brand ambassadors and then slowly create a community of people who will advocate for you and your product. If you come at it with the thinking: "If I spend $100 I need 3 customers then Facebook is definitely not the right place for you."
-
Yes, we always include an image when posting a link.
-
That's interesting. Our links and videos are by far the lowest reaching pieces of content. Our links only get shared if we include them in with an image
-
We tried many of the same things they describes and got to the same conclusion. Links posting is getting the second largest reach. In our case differently from others, video uploads got the largest reach.
-
Well we have already moved our monthly budget to instagram and adwords. We are focusing more on twitter now too as we still maintain our Facebook page. But we can't afford to be throwing away money on a platform that I feel is dying.
What are your thoughts on https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post
I find this interesting but have found totally different results.
-
I think it's very much worth figuring out and questioning why you use Facebook as a medium for your marketing. What you get out of it and what people get from your brand. For Moz, we know people contact us there for customer support, and even if our posts get shown to 0 people (at which point, we'd stop posting there), we'll need to maintain a presence because people reach out to us at a higher volume there. This is not true for everyone.
Buffer recently did some testing on their Facebook account with various techniques, and here's what they found.
In my opinion, it's very okay for a social media manager to say "Facebook isn't working for us anymore, this is not where we'll be putting our time anymore." And telling customers that on the page. Since Facebook is a free network and you don't own it, unfortunately, this means that they can change the functionality at anytime and there's nothing we can do about it.
-
It totally makes Facebook a waste of time for marketing. I used it to build up brand recognition. All of my likes have been organic through contests, giveaways, and paid FB ads. I have spent a good deal of money building up my name on FB just to have my efforts made meaningless by this change in their system.
I do not personally care if 5000 people see a funny image that I post. That does not help me in any way. But sadly 90% of my posts are images as that is the only thing that Facebook sends out. The few times that I do try to push out an actual link to my site dies in vain as apparently only 300 of 50,000 people are shown the link, and only 20-40 people will like my links.
I saw this Federalist post when it first came out and thought it was interesting. I tested it on a client's site and did not see similar results.
-
Hi Noah,
Yes, unfortunately, over the past year and a half or so, Facebook has drastically changed its algorithm in what it will show users in their News Feed. Unfortunately, brand pages have suffered the brunt of this. At Moz, we've seen something very similar. We have over 170,000 "likes" to our page, but our posts rarely see more than 3,000 views and some are as low as 400. We also play by the book and try to engage our audience in relevant manners, which Facebook has claimed is how to get more engagement.
In February of this year, the Federalist tried to "crack the Facebook algo." They found several strong factors and came up with the following equation about Daily Organic Reach of your page:
Daily Organic Reach = -22 + (Total Likes x 5.399%) + (Daily Paid Reach x 0.327%) + (Page Views x 0.416%) + (Weekend [1 if yes, 0 if no] x -194.4) + (Posts Per Day x 81.08)
I'd love to see more brands messing around with the elements in this algo -- which include paid ads, which Facebook swears don't count for or against your organic reach -- to see how much is true.
-
Yep, Facebook has massively changed how it shows content to followers of your page, which has killed most organic showings in the newsfeed or severely limited it. This started about a year and a half ago and has just gotten worse over time.
-
Regarding what you mentioned in your original question about how Facebook disseminates information… They have changed the way posts show up on peoples news feeds, is that correct? It is my understanding that if people aren't liking things regularly from a specific page the posts from that page show up on their newsfeed at all. So basically, if I have followers that are not steadily engaging with my page, it is likely that I won't recover them as people to interact with because they are not seeing my posts? Unless I'm understanding it incorrectly.
I'm sorry to only have a question for you and not a possible solution!
-
I have a similar experience, we have 10k real fans, with pictures or text we get between 50 and 300 people coverage. Videos are doing better, between 400 and 800 people coverage.
We post three times a day, 0 conversions for the past few months. For us is a waste of time.
The only thing which make sense is offering a coupon in exchange for user email, we also tried promoting it with FB ads reaching outside of our fan base and we were getting emails at around 1 USD each. But nobody was buying and we stopped that too.
-
Hi again,
I've found that Facebook and much social media marketing is a process, you can't expect huge results right away. If you do follow steps similar to this, over time you will build your audience and reach the people that you ultimately are targeting and have an audience that will engage with the content the way you are wanting them to.
Think for a moment about some of the last items you commented on. What were they? The general population is going to comment on and share things that involvehumor and stories they connect with, or items that touch them emotionally and inspire them in some way.
All of us who manage Facebook Pages need to find a way to enter the world of the Facebook user once again with fresh eyes.
Here are some tips but you may already know them:
- Ask Questions
- Post Fill-in-the-Blanks
- Post Photos
- Talk About the News
- Ask for Likes
- Target Different Fans
- Talk About Facebook
- Celebrate Today
Hope it helps you.
-
Thanks for the response but I do not really find that helpful. We have tracked our stats to post at optimal times and have found the best content to share. But it is not helpful for us. Unless it is a picture Facebook seems to have no interest in sharing our content. Videos and text gets almost no coverage with their alorithm.
We have tried adjusting and have found ways to get around this, but nothing works. When we have 50,000 REAL facebook fans and they only send our content out to 400 people then there is a real problem.
-
Hi NoahGlaser,
Here Neil Patel explains how to increase you facebook engagement by 275% www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/
Hope it helps you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Reach on Post Just Spiked!
Yesterday I put a post with a photo on our company Facebook page Normally our reach on a post is 500-600 out of a list of 77,000 followers. However, since posting this one yesterday afternoon, our reach has hit almost 9,000! The only thing different with this post vs. any others we've done is that I put a text link for the company name back to the same Facebook page that the post was put on. I didn't intend to do this, it's just that when I started typing in our company name, Facebook suggested making it a link, so I thought, why not? I'm thinking somehow that made it appear in more people's timelines than usual. We posted it the same time in the day as every other post, and this was the only thing unique about it. Any thoughts?
Social Media | | GenesisToday0 -
Getting Connections to Follow LinkedIn Company Page
I've just started a freelance contract with a client promoting their content over social media, primarily Twitter and LinkedIn. As I've started to manager their accounts, I noticed they have set up both a personal LinkedIn page under the company name as well as a Company Page. The "personal" account has 330 connections but the Company Page only has 17 followers. Has anyone had success with a good strategy for quickly and effectively promoting the Company Page to the personal connections? I'd like to actually migrate the connections over to the Company Page, which should be the primary focus. Thanks for any help.
Social Media | | Nobody15330770827560 -
Which URL should I share with Facebook and google plus ?
Hi, My question is which URL should I use with the share plugins of Facebook and Google Plus.
Social Media | | Kadel
Should I use the URL of the website or of the facebook's page / google's + page? By the way , may I ask what's the source of the FB Shares that Moz present in the advanced keyword analysis report? and are those shares are of the website or of the facebook's page? Thanks,
Kadel.0 -
Can Hootsuite Really Monitor Competition Activity Across the Facebook, Linked & Twitter?
I'm going round and round in circles with this one as everytime I ask Hootsuite they tell me the same thing and it does not work so here we go... I want to monitor another competitors social media activity. Specifically i want to see if they are active in Facebook, Twitter & Linked in. But am i right in saying you can only monitor social activity of a competitor if you can connect Hootsuite to there social media account via a stream. Put another way imagine Lacoste say - "Right give me a report on what Nike is doing on facebook". Is Hootsuite useless unless you can connect it to Nikes Favebook business page? My misery is best explained by this url - http://i216.photobucket.com/albums/cc53/zymurgy_bucket/tracking-via-hootsuite-3jpg_zps2fa47469.jpg If Hootsuite has this limitation then whats the point in Hootsuite promoting itself as a socail listening tool when as soon as you want to monitor a competitor you hit the proverbial brick wall. Maybe I'm using the wrong tool & hootsuite is limited or I'm a bit thick & it can be done. Any help welcome, I'm likely to be see jumping out of an office window in a town near you very very soon 😉
Social Media | | Nightwing0 -
Leveraging Facebook to Increase Domain Authority
We have a significant following on facebook with over 6,000 fans, but very few "likes" or "shares" of our homepage. Do fans in anyway affect our sites domain authority and what is the best way to leverage our fan base to increase our DA?
Social Media | | bloomnation0 -
Friends who like same Facebook page not showing correctly
I have a strange thing going on with my Facebook pages. The "friends who also like this page" is showing wrong numbers, just 1 respectively 5. In reality this number must be much higher. When I saw a profile of someone who coincidentally liked both pages, the numbers of friends who also liked those pages said 30 respectively 48. I remembered that a while ago I changed categories of at least one of those pages. So now I just checked that theory and changed the category of one of those pages back: The 1 went up to 26. When going back to the category I have right now, it's back to 1. Does anyone have an idea of how to fix this, kind of merge those numbers?
Social Media | | codebalancer0 -
How to define image to display on a facebook link?
Currently I am in the process of relaunching http://www.grassrootsseo.co.uk - however a friend pointed out to me that no image displays when I'm on facebook and link to my site. Anyone know how to define which image you want Facebook to show when you link to a certain page? Many thanks...
Social Media | | GrassRootsSEO0 -
Social Media Examiner - Facebook Success Summit
Hi there, I was wondering if you could tell me if you think it is worth it to pay $300 for this online conference regarding Facebook marketing. http://www.socialmediaexaminer.com/fbsummit12/
Social Media | | qlkasdjfw0