URL Structure - Is this correct? Programming Advice Needed
-
Hello
My father is having a website built called www.thewoodgalleries.co.uk. The site consists of different product categories as set out below
1.Engineered Wood, 2. Parquet & Reclaimed and 3. Prefinished Wood
filtering further into colours
1. /lights-greys/, 2. /beiges/, 3, /browns/ and 4. /darks-blacks
and then the brand name for example Vicenza. Example of a clean url **http://www.thewoodgalleries.co.uk/engineered-wood/lights-greys/vicenza/ **
Each and every url is unique
Our programmer has put in place 301 redirects - http://www.thewoodgalleries.co.uk/engineered-wood/lights-greys-engineered-wood/vicenza/ - Is this really needed? It does not look clean and will appear like this is Google. This is a completely new site, a new start up business.
I'm very confused as to why he has done this and concerned this method of programming does now follow "best practice". Can any programmer offer any advice? To get a better idea how the url structure is set out, I have attached a jpg image.
Thank you
Faye
-
Fantastic! Thanks Dean
-
Hi Faye,
Yes with custom taxonomies. Familiarise yourself with 'Basic diagram on taxonomies and their relationships in Wordpress' over at http://codex.wordpress.org/Taxonomies and also look at Taxonomy Generator here http://generatewp.com/taxonomy/ for a quick way.
There are also plugins such as http://wp-types.com/ that will allow you to do all this without coding.
-
so we can have our respective "colours" after our main sub categories, even though these colour categories are the same?
/prefinished-wood/browns/
/parquet-reclaimed/browns/
/engineered-wood/browns/
-
Hi Dean
Please don't apologise. Your feedback is really helpful. Do you know if we can create our preferred categories in word press?
-
Hi Faye,
Sorry for going off on a tangent. Personally I would go with the following (to avoid the 301 completely):
http://www.thewoodgalleries.co.uk/engineered-wood/ as a parent page
http://www.thewoodgalleries.co.uk/engineered-wood/verona as a child page
Then use categories to identify the colours as these are the product variants
Or switch it about to suit yourself, however I think the parent / child / category is the way forward unless you wish to create another taxonomy which is easy for any decent coder.
With custom taxonomies you can create whatever configuration you wish.
-
Hi Dean
This is directing away from my question, but yes - there is a big market for folks searching for these flooring types hence our keyword for this url is "black engineered wood". Our split categories allows us to have a more "diverse" keyword spectrum, which further reflects within our url, h1 and page title. Categorises will also allow us to add a variety of different products building our long tail keywords around this.
We probably could shorten the url from http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks/verona/ to http://www.thewoodgalleries.co.uk/engineered/darks-blacks/verona/ as the word "wood" exists within our primary domain name. Thanks for your input Dean, very much appreciated.
Faye
-
Hi,
Firstly I would ask myself, what would I want to see as a person looking for this product. Am I searching for the brand, the type of flooring or the colour
Do people know what engineered, prefinished, reclaimed wood is when looking for flooring, is verona only ever available as Dark Engineered Wood? if so then why have such along url structure.
Rather than:
http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks/verona/Perhaps:
http://www.thewoodgalleries.co.uk/engineered-wood/verona
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved URL dynamic structure issue for new global site where I will redirect multiple well-working sites.
Dear all, We are working on a new platform called [https://www.piktalent.com](link url), were basically we aim to redirect many smaller sites we have with quite a lot of SEO traffic related to internships. Our previous sites are some like www.spain-internship.com, www.europe-internship.com and other similars we have (around 9). Our idea is to smoothly redirect a bit by a bit many of the sites to this new platform which is a custom made site in python and node, much more scalable and willing to develop app, etc etc etc...to become a bigger platform. For the new site, we decided to create 3 areas for the main content: piktalent.com/opportunities (all the vacancies) , piktalent.com/internships and piktalent.com/jobs so we can categorize the different types of pages and things we have and under opportunities we have all the vacancies. The problem comes with the site when we generate the diferent static landings and dynamic searches. We have static landing pages generated like www.piktalent.com/internships/madrid but dynamically it also generates www.piktalent.com/opportunities?search=madrid. Also, most of the searches will generate that type of urls, not following the structure of Domain name / type of vacancy/ city / name of the vacancy following the dynamic search structure. I have been thinking 2 potential solutions for this, either applying canonicals, or adding the suffix in webmasters as non index.... but... What do you think is the right approach for this? I am worried about potential duplicate content and conflicts between static content dynamic one. My CTO insists that the dynamic has to be like that but.... I am not 100% sure. Someone can provide input on this? Is there a way to block the dynamic urls generated? Someone with a similar experience? Regards,
Technical SEO | | Jose_jimenez0 -
Which product URL to include in Sitemaps?
Hi Does the product URL's in Sitemaps affect the sub-categories authority too? For example, if I have a product with 2 URL's and which have a canonical tag: **/brands/michael-kors/bags/**jet-set-double-zip-wallet/ **/women/accessories/wallets/**jet-set-double-zip-wallet/ If I make the main URL "/women/accessories/wallets/jet-set-double-zip-wallet/" and set that as the Canonical URL & list that URL in the XML Sitemap, will it also mean the "/women/accessories/wallets/" category will get more authority and increase it's power to rank? Thanks Frankie
Technical SEO | | Frankie-BTDublin0 -
SEO - New URL structure
Hi, Currently we have the following url structure for all pages, regardless of the hierarchy: domain.co.uk/page, such as domain/blog name. Can you, please confirm the following: 1. What is the benefit of organising the pages as a hierarchy, i.e. domain/features/feature-name or domain/industries/industry-name or domain/blog/blog name etc. 2. This will create too many 301s - what is Google's tolerance of redirects? Is it worth for us changing the url structure or would you only recommend to add breadcrumbs? Many thanks Katarina
Technical SEO | | Katarina-Borovska1 -
No structured sitemap
Hello We face this problem that a lot of sitemaps are structurally not good. In this case we used the WP sitemap plugin to generate the website sitemap and Google XML sitemaps to generate the sitemap for Google. We also bought the Yoast premium plugin, but we can read in the backend that the plugin XML sitemaps may cause problems in combination with Yoast. Normally the Google XML sitemap generator improves SEO using sitemaps for the best indexation by search engines, but the structure is not as we want it. Will Yoast be a better solution to generate structured sitemaps? This is a section from the current sitemap of www.rovana.be. Products Reepgordijn Plissé - Dupli gordijn Duo rolgordijn Paneelgordijn Jaloezie - Vlinderjaloezie Poorten Muggenramen Velux accessoires Rolgordijn Vouwgordijn Buitenjaloezie Voorzetrolluik Glasdak Glaswand Vouwdak Pergola Verlichting - Verwarming Automatisering Lamellendak Verandazonwering Screens Koepel zonwering This is how we think the sitemap should look like. We would like more structure in the different product categories. Producten Zonwering Zonnescherm
Technical SEO | | conversal
Screens
Verandazonwering
Koepel zonwering
Automatisering
Verwarming – verlichting Terrasoverkapping Lamellendak
Pergola
VouwdaK
Glasdak
Glaswand Raamdecoratie Rolgorijn
Paneelgordijn
Duo rolgordijn
Vouwgordijn
Plissé – dupli gordijn
Jaloezie – vlinderjaloezie
Reepgordijn
Velux accessoires Rolluiken Voorzetrolluiken
Buitenjaloezie
Velux accessoires Muggenramen Muggenraam
Velux accessoires Poorten Sectionaal poort Is this technically possible to create similar sitemaps in WordPress and how exactly do we proceed here? What is the impact of these changes on SEO? How can we make this work? Thanks!0 -
Negative url name?
I have a new client who has the letters "BB" at the start of his url name, bbzautorepair.com. He was told by someone at Google Adwords that the letters "BB" in his url name could hurt him with Google rankings. Reason being that Google red flags anything or website to do with firearms, guns and ammunition. He was told that the letters "BB" could be mistaken or red flagged for "BB Gun". Seems a bit far fetched. Has anyone every heard of such a thing? Thanks
Technical SEO | | fun52dig
Gary Downey0 -
How much of a hit to changing urls?
Hi, We have a few pages that from an SEO perspective have poor URLs. We are planning on changing them (and 301 redirecting) the old page to the new page. I heard in the past, this can temporarily negatively impact your SERP rank etc. Since the old URLs are bad, even if there is a temporary negative hit, changing them in the long run it is better, but curious if anyone has any experience on what to expect.
Technical SEO | | NicB10 -
HTML url extension
I've read some information about the extension of an url. But i couldn't find a clear answer. What is better for SEO, an extension with html or without? /make-money-online/how-to-make-a-million-dollars-in-1-year/ or /make-money-online/how-to-make-a-million-dollars-in-1-year.html/ Is there a difference between a normal website or a blog?
Technical SEO | | PlusPort0 -
URL Rewrite
Using the .htaccess file how do I rewrite a url from www.exampleurl.com/index.php?page=example to www.exampleurl.com/example removing index.php?page= Any help is muchly appreciated
Technical SEO | | CraigAddyman0