Website optimization - highly competitive keyword in german
-
Hey guys,
this is the website: www.mediavideoconverter.de
We need to optimize this website for a bunch of keywords such as: VIDEO CONVERTER in google.de which is highly competitive and some others for ipad, iphone software's.
Can someone give me a advise where should I start?
I know the design isn't great, unfortunately in this part there is nothing I can do about it.
Thanks in advance
-
Thanks guys for the answers, but as I said before, Can't change the design hehehe thanks
-
I agree. Like I said in Rand's article... my job value now has increased dramatically
-
There is a great resource on the SEOmoz blog about this. It takes you from 'start' to 'finish' regarding the marketing and optimization of a website: http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928
Especially since Google Panda takes user experience into account when ranking website, investing in a redesign would be a double-edged sword (as it might increase your rankings and/or your conversion rate).
-
Well your website's main page is made only of links. and images. So if you want to sell something invest something. Design in my opinion is crucial to make the user feel comfortable and that they are dealing with pros. The design will affect the perception of you user that the software is a poor one. Add some unique good content... a suggestion is split the banner into image/text.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Good day team.. have problem with my website i lost all ranking and lost 10x times traffic in 1 day without reason...
Good day everybody. My website is www.evilrpm.com and ii have drop in rank and traffic in 1 day without reason... still fighting with that issue .. from that moment i starts to get the errors and in search console if i make testing pages .. after test they can show like warning or error page but in console its green.. i was check everything, and i think that problem in server.. because it happened when i write the truth about my experience with Shopify... this is extraordinary organization i feel like they from the starts was don't give me the way to grow... any idea what the problem? thanks for your support!
International SEO | | EvilTIGER0 -
Best way to interlink 25 different language versions of a website?
I have a website which has 25 different language versions on 16 different domains. Hreflan are setup to point to different language versions. In the footer we have deeplinks to the 25 language versions. Site is not spammy but in small niche and many language versions have very few other external links. For some time this site had lost rankings for reasons that are unclear till now. I see that large international sites such as booking.com, tripadvisor, apple all use different approaches to interlink their language versions. Interestingly Tripadvisor is nowadays loading the links to their other language versions dynamically only upon click so that these links do not show up in source code, deviating from their former implementation of static deeplinks to all language versions. Matt Cutts mentioned back in 2013 “If you have 50 different sites, I wouldn’t link to all 50 sites down in the footer of your website, because that can start to look pretty spammy to users. Instead you might just link to no more than three or four or five down in the footer, that sort of thing, or have a link to a global page, and the global page can talk about all the different verions and country versions of your website.” But in their webmaster guidelines google recommends: "Consider cross-linking each language version of a page. That way, a French user who lands on the German version of your page can get to the right language version with a single click." I assume for SEO anyway these links have no value, but for user experience it would certainly be better to provide somewhere deeplinks to other language versions. Also the fact that language versions are on different domains and have few external backlinks may increase a bit the risk in our case. I guess in doubt I would prefer to be safe and load deeplinks only upon click same as tripadvisor. Any thoughts/suggestions on best interlinking in our specific case?
International SEO | | lcourse0 -
International website sharing with .com/.au/.uk
I have a small business in the United States and would like to copy our main website for my international partners. My website is a .com. I think that their domains will end in their country codes: .au and .uk. We are open to using different domains. We plan to share blog articles and other content, but do not wish to be penalized for duplication. I have tried to read articles on this topic, but am unfamiliar with a lot of the terms. Is there any way to do this simply? Many thanks, Steph
International SEO | | essential_steph0 -
Avoiding keyword cannibalization with branded keywords
Hi,
International SEO | | hollie.r.m
What's the best way to avoid different language sub-domains competing with each other in SERPs (en.domainname, dk.domainname etc.) when using the same branded keywords across each domain? The site uses a mix of branded and non-branded keywords, but the branded ones come up A LOT, across many different pages and across all the language subdomains so I'm worried about keyword cannibalization and over-optimization. Any advice would be much appreciated! Thanks,0 -
Multinational website - best practice
Hello, I am researching a lot on this subject and have read several articles here on Moz and elsewhere about the best practices for multinational websites. But I'm not yet convinced on what would be the best solution in my case. Today we have the following websites (examples):
International SEO | | WebGain
website.com which function as a global website.
website.dk which is for the danish market
website.no which is for the norwegian market Some of the content on these websites are the same (but different languages; english, danish and norwegian). We want to expand the business to more countries and work with ccTLDs. Both to countries which speaks languages that we don't have content for yet (an example could be Poland), but also more countries that speaks english, like Great Britain (with a .co.uk domain) and Australia (with a .com.au domain). We expect to expand in many countries (as many as it makes sense to do). I have read a lot about the alternative hreflang tag which would look like and that seems like a good solution, but I have a couple of questions that I hope you guys can answer: Should the alternate hreflang tags show every existing language versions including the one you're on or only show the alternative versions? Do we risk penalty by having identical or almost identical content for same language websites (could be UK and the global .com one) if we use the alternate hreflang tags? I'm aware that we should use the native spellings and sentences in each country. Would the sitemap solution be better in our case? We have the same link structure for all websites, but the sub-directories can differ due to their language (like /articles/ is /artikler/ in danish) - is that an issue? Will hreflang="en" function as global english? (so searching users that we don't have a local website for will see that).0 -
Different urls for the homepage on an international website
Hi! I was wondering what would be the best strategy to solve duplicated content generated by the homepage and its differents URLS This is an international website. Now it only has one language working: Spanish, but the url structure is already ready to work with the language approach So we have now www.brand.com -> Spanish Homepage (canonical www.brand.com/es)
International SEO | | teconsite
www.brand.com/es -> Spanish Homepage (canonical www.brand.com/es)
www.brand.com/index.php -> Spanish Homepage (canonical www.brand.com/es) I would like to know if this is the correct approach of if we should add 301 redirects instead of canonical. Let's image that they want to active the /en language, so they will have www.brand.com
www.brand.com/index.php
www.brand.com/es
www.brand.com/en now what? I image they have to use hreflang, but I am a little lost with how this should work. 301? canonical? hreflang? Could you help me? Thank you! Victoria0 -
Are Subdomains better or SubDirectories better for an international website ?
Can anyone explain why the structure of your website: yourbrand.com/es/category is better than es.yourbrand.com for multi language and multi country website.
International SEO | | Tushar_P0 -
New website coming soon
Currently I'm optimizing content for Anton Laurentiu and I'm doing some keyword strategy, link building... What would be the best way to target his photography and retouching services? He's based in Romania but also able to travel across Europe. Establish the website on the Romanian market (romanian language) or do a research at a larger scale? Thanks.
International SEO | | clotairedamy0