undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    Track AI Overviews in Keyword Research
    Moz Pro

    Track AI Overviews in Keyword Research

    Try it free!
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Intermediate & Advanced SEO
  4. Setting up 301 Redirects after acquisition?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Setting up 301 Redirects after acquisition?

Intermediate & Advanced SEO
6
6
1.4k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Colin.Accela
    Colin.Accela last edited by Feb 5, 2015, 9:37 PM

    Hello!

    The company that I work for has recently acquired two other companies. I was wondering what the best strategy would be as it relates to redirects / authority.

    Please help!

    Thanks

    1 Reply Last reply Reply Quote 0
    • EricaMcGillivray
      EricaMcGillivray @donford last edited by Feb 6, 2015, 5:32 PM Feb 6, 2015, 5:32 PM

      I once worked for what could be described as a "holding company" that's in the Fortune 500. Because everything they owned was so diverse, they either kept separate branches or the companies/brands separate. Especially if the brand was worth money as a name. It's important to do the research on how valuable the brand itself is because even if you decide to have one company to rule them all, you need to figure out how to transition customers.

      1 Reply Last reply Reply Quote 2
      • donford
        donford @EGOL last edited by Feb 6, 2015, 10:34 AM Feb 6, 2015, 10:34 AM

        Great response Egol.

        I'm always impressed with people who can think outside the box. Our company was recently purchased by a much larger corporation and instead of trying to roll us together they recognized that separately with their additional resources we are more valuable.

        EricaMcGillivray 1 Reply Last reply Feb 6, 2015, 5:32 PM Reply Quote 3
        • MindlessWizard
          MindlessWizard @Ray-pp last edited by Feb 6, 2015, 3:07 AM Feb 6, 2015, 3:07 AM

          First thing which one you want to brand ?  And as what Ray said,  301 redirect the other domains to the primary domain.

          1 Reply Last reply Reply Quote 1
          • EGOL
            EGOL last edited by Feb 5, 2015, 11:21 PM Feb 5, 2015, 11:21 PM

            Before you redirect... it could be much more profitable to run these sites separately.

            A proper analysis could take a few minutes to a few hours to decide that they are not worth much... or it could be worth a lot of money to have someone who knows what they are doing flip these sites and convert them into valuable assets that earn many times more than what their previous owner was doing with them.

            donford 1 Reply Last reply Feb 6, 2015, 10:34 AM Reply Quote 3
            • Ray-pp
              Ray-pp last edited by Feb 5, 2015, 9:54 PM Feb 5, 2015, 9:54 PM

              If your company plans on having the acquired domains redirect to your primary domain, then 301 redirects would be the proper method to use.

              You'd set those up in the acquired domains' .htaccess file.

              MindlessWizard 1 Reply Last reply Feb 6, 2015, 3:07 AM Reply Quote 2
              • 1 / 1
              1 out of 6
              • First post
                1/6
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • amberprata

                301 Redirects for Multiple Language Sites in htaccess File

                Hi everyone, I have a site  on a subdomain that has multiple languages set up at the domain level: https://mysite.site.com, https://mysite.site.fr ,  https://mysite.site.es , https://mysite.site.de , etc. We are migrating to a new subdomain and I am trying to create 301 redirects within the htaccess file, but I am a bit lost on how to do this as it seems you have to go from a relative url to an absolute - which would be fine if I was only doing this for the english site, but I'm not. It doesn't seem like I can go from absolute url to an absolute url - but I could be wrong. I am new to editing the htaccess file - so I could definitely use some advice here. Thanks.

                Intermediate & Advanced SEO | Mar 27, 2020, 3:05 PM | amberprata
                0
              • Kahuna_Charles

                Someone redirected his website to ours

                Hi all, I have strange issue as someone redirected website http://bukmachers.pl to ours https://legalnibukmacherzy.pl We don't know exactly what to do with it. I checked backlinks and the website had some links which now redirect to us. I also checked this website on wayback machine and back in 2017 this website had some low quality content  but in 2018 they made similar redirection to current one but to different website (our competitor). Can such redirection be harmful for us?  Should we do something with this or leave it, as google stop encouraging to disavow low quality links.

                Intermediate & Advanced SEO | Jul 24, 2019, 11:18 AM | Kahuna_Charles
                1
              • gozmoz

                Moving html site to wordpress and 301 redirect from index.htm to index.php or just www.example.com

                I found page duplicate content when using Moz crawl tool, see below. http://www.example.com
                Page Authority 40
                Linking Root Domains 31
                External Link Count 138
                Internal Link Count 18
                Status Code 200
                1 duplicate http://www.example.com/index.htm
                Page Authority 19
                Linking Root Domains 1
                External Link Count 0
                Internal Link Count 15
                Status Code 200
                1 duplicate I have recently transfered my old html site to wordpress.
                To keep the urls the same I am using a plugin which appends .htm at the end of each page. My old site home page was index.htm. I have created index.htm in wordpress as well but now there is a conflict of duplicate content. I am using latest post as my home page which is index.php Question 1.
                Should I also use redirect 301 im htaccess file to transfer index.htm page authority (19) to www.example.com If yes, do I use
                Redirect 301 /index.htm http://www.example.com/index.php
                or
                Redirect 301 /index.htm http://www.example.com Question 2
                Should I change my "Home" menu link to http://www.example.com instead of http://www.example.com/index.htm that would fix the duplicate content, as indx.htm does not exist anymore. Is there a better option? Thanks

                Intermediate & Advanced SEO | Feb 23, 2017, 12:19 PM | gozmoz
                0
              • Angelos_Savvaidis

                Multilingual Site and 301 redirection

                Hey there awesome people of Moz I have this site that has many languages in it. The main language is English and my developer did the following www.example.com ( is the main site ) which redirects with a 301 to www.example.com/en if your geo location is supported by our languages then you will automatically be redirected to whatever language you have in your country but does the first language with is english have to 301 redirect to www.example.com/en ? I thought that the right way is to just leave /en at the root file. Thanks in advance

                Intermediate & Advanced SEO | Apr 2, 2015, 12:15 AM | Angelos_Savvaidis
                0
              • shloy23-294584

                SEO impact difference between a URL Rewrite and 301 redirect

                Hi guys and girls! Just putting a new site live, we changed the URL from one thing to another and I created a 301 file redirecting the urls like for like. The developer installing it has created a different file with columns like: RewriteRule ^page/ http://www.site/page [R=301,L] RewriteRule ^/page/ http://www.site/page [R=301,L] What's the difference? The page redirects but is there a difference between the 301 redirect and this URL rewrite in terms of SEO and link value?

                Intermediate & Advanced SEO | Oct 16, 2014, 12:52 PM | shloy23-294584
                0
              • alecfwilson

                For URLs that require login, should our redirect be 301 or 302?

                We have a login required section of our website that is being crawled and reporting as potential issues in Webmaster Tools. I'm not sure what the best solution to this is - is it to make URLs requiring a login noindex/nocrawl? Right now, we have them 302 redirecting to the login page, since it's a temporary redirect, it seems like it isn't the right solution. Is a 301 better?

                Intermediate & Advanced SEO | Sep 30, 2014, 3:54 PM | alecfwilson
                0
              • ocelot

                Php 301 redirect

                Hi I am migrating an old wordpress site to a custom PHP site and the URL profiles will be different, so want to retain all link profiles and more importantly if a user visits the old urls via search then they are seamlessly transferred to the new equivalent page For example www.domain.com/about-us is going to need to redirect to www.domain.com/aboutus.php www.domain.com/furniture is going to need to redirect to www.domain.com/furniture-collections.php etc What is the best way of achieving this apart from .htaccess as not 100% confident of doing this.  Could it be done via PHP or using meta tags?

                Intermediate & Advanced SEO | Jul 12, 2019, 11:17 AM | ocelot
                0
              • CommercePundit

                How to stop Google crawling after 301 redirect?

                I have removed all pages from my old website and set 301 redirect to new website. But, I have verified old website with Google webmaster tools' HTML verification file which enable me to track all data and existence of pages in Google search for my old website. I was assumed that, Google will stop crawling and DE-indexed all pages after 301 redirect. Because, I have set 301 redirect before 3 months. Now, I'm able to see Google bot activity on my website with help of Google webmaster tools. You can find out attachment to know more about it. How can it possible & How Google can crawl removed pages? You can see following image to know more about it. First & Second

                Intermediate & Advanced SEO | Jul 19, 2012, 12:40 PM | CommercePundit
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.