Yext Power Listings and SEO Question...
-
Hi,
I was wondering if anyone that has used Yext's Power Listings has experienced any negative (or positive) organic SEO results. As you know if you've used Yext, it creates a ton of links from directories. I think they're mainly no-follow links, but wanted to check if anyone has had experience (either good, bad, or neutral) regarding impact on organic results.
Thanks.
-
Hi Miriam,
Thanks for your reply. Yext may be overkill for what I want right now, so I'm going to try Moz Local and another, less well known service (LocalSiteSubmit) and see which seems to do the best job of showing me the status quo, and fixing errors and omissions. Sort of an A/B test for site submit tools. Looking forward to trying the Moz tool, I have a lot of respect for the entire Moz brand so imagine this will be another solid tool.
Appreciate your response!
~Michael -
Hi Michael -
Moz Local provides a little bit different of a service than Yext, in that we help you get your data updated on the 5 major US aggregators + 2 other important platforms, working on the concept that this data should then move out from there, as illustrated by this infographic of the Local Search Ecosystem:
https://moz.com/learn/local/local-search-data-us
Moz Local also helps you surface inconsistent, incomplete and duplicate listings on a total of 15 different platforms.
At $84 per Moz Local listing, our price is also a popular selling point for many customers. If you have any further questions about Moz Local, please fire away!
-
I just got off the phone with Yext and have similar concern. They want $500 per year to update/correct approx. 60 listings. Frankly, having a single source (with Dashboard) site to update and maintain that many listings has some value, but the first thing I did was come here to see if there were other, better solutions. Thanks to Chantal it seems there are.
My original question was how does the Moz Local product compare to Yext? Anyone have opinions on that topic?
Checking out expressupdate.com now. Thanks!
Mike
-
I've just been through this. Yext wants $500 to put your listing on free sites (which is absurd IMO). You can fix your listing on most of these sites at expressupdate.com for free.
-
Hey There!
While I have not personally used this service, I do recall this blog post from Nyagoslav Zhekov a couple of years back on this topic:
http://www.ngsmarketing.com/why-yext-might-not-be-the-best-fit-for-your-business/
You might want to read through that. And, if we have any community members here who have positive experiences with Yext to share, please do speak up!
-
We used them at my old agency but they didn't have much effect. In fact, we stopped using them and nobody else in the company noticed.
My 2c is it's more valuable to manually find a few nicer places to do link drops if that's your strategy. Anything "power link building" worries me (although to be fair, we have a few that we do as general directories and they work fine. It just depends what link you're going for and what niche you're trying to rank.
But yeah, in our experience no real effect from adding or removing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Business Listing Verification for Unmarked Facilities
We have been trying for over a year to get Google My Business listing verification on our facilities, which are separate from our company HQ. We have 31 facilities around the world that do not have business signs on them. We have tried sending postcards and are told that no one is receiving them. The folks who receive the mail are guards and it's tricky to ensure they field them. This has been an ongoing challenge as Google says that the alternate method requires a business sign located next to the building number, which we don't have. What do you recommend we do to get listed in GMB?
Local Listings | | EvoqueDCS0 -
Incorporated Business Listings
Hey Community! My agency has been working with more companies that are Incorporated lately who are requiring SEO assistance. A few of our customers have their business listed to include the Business Name, Inc. in the Google/Facebook listing and some of them don't. What would you guys recommend we go with when dealing with an incorporated business? One of the businesses we're working with is Blossom Childcare and Learning Center, Inc. Thanks
Local Listings | | Advancify
-Kris0 -
Multiple Local Domains and Location Pages Question
Hello Everyone, So we have a priority site (domain.com) but also a geo-specific site for another location we have (domainNYC.com). Assuming both have completely unique content, different contact information and it’s justifiable to have a second domain (i.e. resources, brand/link equity…etc.) would it be recommend to also use the sub-folder approach on our primary (meaning domain.com/nyc)? And then potentially linking to domainNYC.com (just the once, not overdoing it)? Or just play it safe and keep them separate. Our concern is doing both sub-folder and separate domain might cannibalize on local searches resulting in us essentially competing with ourselves for those terms. The benefit would be leveraging the priority domain and driving visitors there. We could always ‘noindex, follow' the sub-folder page so users have access to the address on the primary domain too but wanted to see if anyone had any thoughts or suggestions as well as how it could pertain to linking (scarcely). We have found a lot of information on choosing one over the other but not as much for whether both is recommended so any extra insight would be very appreciated. Looking forward to hearing from all of you! Thank you in advance for the help! Best,
Local Listings | | Ben-R0 -
SEO - Should individual doctors at facility claim a Google My Business profile?
My client is a physician facility with several doctors practicing at the facility. When doing a Google search for some of their practices such as "family practice" one of the doctor's profiles will display in the Google Local pack - however it is not linked to the facility website where their profile exists. As of right now, we are using YEXT and other tools to claim Google Business Profiles for each practice, not the individual doctors. If there are unclaimed accounts for individual doctors, they are alerting Google that it’s a duplicate and should be taken down. Is this the right process to follow for SEO best practices or should we be claiming both the business and individual doctor profiles? The reason they are not claiming individual doctor profiles is to cut down on duplicate reviews as part of the Reputation Management Program. Advice much appreciated!
Local Listings | | chrisvogel0 -
Yext Listings: Why don't I see new inbound links?
The company I work for recently switched over to Yext to manage the local listings for our 275+ locations. Our listings have now been live with Yext for over 3 weeks and I'm wondering A. when should I expect to see new inbound links from these yext listings? and B. In what ways can I expedite the process? I've already re-crawled our site, but is there anything else I can do? This is my first experience with Yext so any thoughts or suggests about how to get the most out of the product would also be appreciated. Thanks,
Local Listings | | AaronPC0 -
Local SEO
Hi I'm interested in renting a live work loft in a location where I would like to also do business out of. And I do understand that I would list the business as a service type business. But I wanted to know if I would be doing things correctly by doing that? And yes I'm in the kind of business that can be listed as a service type business.
Local Listings | | LittleDog0 -
How to do Local SEO for few cities in US while client is in Canada
Hi, How i can do the local SEO for few cities of US however client is Canada based. Client want to promote his business in US ( specific cities). Kindly suggest how it will be posible as client do not have address in US. Cheers!!
Local Listings | | 1akal0