Company with one site, name, but locations in different states
-
Our business has a location in Milwaukee, WI and Chicago, IL but one URL and want to keep the name the same because obviously it is a single company.
I am trying to find the best way to:
A. Optimize the NAP for consistency
B. Figure out how to merge google local with the G+ for each location separately
C. What to do with the publisher tagAppreciate the help!
-
We have this issue with Law Firms or Solicitors as they are generally know in the UK and I can only echo what has been mentioned above. Claim those Google+ listings, getting you NAP sorted, add as much info to the Google+ listing, We have had more success when we have uploaded photos to the new sections (indoors, outdoors and staff).
We also have location pages with good on page SEO elements in place and link from the Google+ pages to the location pages on the client website. Good luck
-
Hi Thomas!
The key here is to separate your brand from your locations in your mind. Your brand is the same, regardless of how many locations you have (just Whole Foods - not Whole Foods Chicago, Whole Foods Boston, right?). So, you'll want to:
-
Use just the brand name on all citations with no extra geographic descriptors in it
-
Have a unique page on the site for each physical location you own
-
Link your citations to their respective page on the site
Regarding Google brand and local pages, if you only have a single location, Google lets you do this: http://localu.org/blog/google-now-allows-brand-pages-become-local-pages/ but not if you have multiple locations.
This article will be the best to read on this topic:
http://localu.org/blog/merge-google-pages-usually-cant-now/
Not sure what you mean about the publisher tag.
-
-
Here's what I would do for each:
- List NAP for each location on a contact page and clearly label both so there is no confusion over which information belongs to which location etc.
- Visit this page https://support.google.com/business/#contact=1 and have a Google rep call you directly. They are extremely helpful and rather than dealing with the headache of verification, duplicate listings, etc, they can recommend the best course of action for you and make immediate changes. I also believe that if you visit google.com/business and claim a page, there are instructions for claiming a business with multiple locations.
- Publisher tags, I'm not entirely sure what the best practice here is as I don't use them that often so maybe someone else should answer this part.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Call forwarding phone number from a satellite location?
Should I be cautious about using a local number that is forwarded on to my main office? I have 2 "satellite" offices. 1 has an actual phone number and line that is active at the location, and the other has a "local" number that is forwarded. The location with the actual phone number and line that is active at the location is performing much better, and I am trying to isolate the cause. Ben
Local Listings | | BSessions0 -
We Are An SEO Company - Why Won't Google Believe Us?!?!
Hi All, We are an SEO company based in Brisbane Australia. We help lots of clients, most of which are now on page #1 for the majority of their keywords. Except for 1: US! Organically we float between page #2-3 for the term "seo brisbane" and page #1-2 for the term "search engine optimisation brisbane" However, when it comes to the local pack we are nowhere to be found. Not only are we not in the top 3, but when you click "more places" to see how far out of the local pack we are, we are not there at all!! For whatever reason, we can't get google to believe that we really are a SEO supplier. I'm embarrassed to have to ask, but we just can't seem to work out why. Would anyone have any ideas? We know that our current website is letting us down and are 90% of the way through the build of a new one and we are confident that will help with our organic rankings but when it comes to why we are not showing at all in local results, I am at a loss. Has anyone got any advice or troubleshooting they could help with ?
Local Listings | | timcbambrick0 -
Getting your business name on a Google Map?
How do you get your business name to appear on Google Maps? See attachment. What's the process to get this to happen? I have a Google Local listing, but that doesn't seem to be enough. ZzFnwBj
Local Listings | | Gavin.Atkinson0 -
How to change your location for local search results?
Hi Everybody Back in december 2015 I came across this article https://gofishdigital.com/google-results-change-location/ explaining how to change location for local search results using the google emulation tool by setting up new coordinates. This was also picked up by mikeblumenthals' blog as being one of the best way of doing this. I tried it at the time and it worked very well. I tried using it last week and again this week but my location no longer seems to update. I have tried it on fifferent computers located in different locations and still it doesn't work. Does anyone know if this feature is no longer available and if not what else they'd recommend to verify local search results. Thanks
Local Listings | | coolhandluc0 -
How to deal with wrong location in Google SERP
Hi, If I understand correctly, Google provides search results based on the location of the user. That's fine, because most of my clients are local. But if I look at my own search results, Google thinks I'm in a totally different town. Most likely based on my IP address. Of course I can solve that for myself, but the same goes for my potential clients. Is there a way to deal with this, from an seo perspective? For instance find out where most of the the IP providers are located and target that location?
Local Listings | | Houdoe1 -
Is there any harm to display NAP more than once on a location page ?
Hi All, I currently have location specific pages and my branch information(NAP) is currently displayed at the bottom in the page content. I was thinking off displaying the NAP again higher up the page so it's very visible for the user possibly under a h tag heading as well. Do you think it would be spammy or harm my seo efforts it my NAP was displayed twice on a page ?. Once in the content which currently it's not visible unless the user clicks on the read more link in the content on the bottom of the page , and again further up the page where I have some white space which I can utilize Any thoughts greatly appreciated. thanks Peter
Local Listings | | PeteC120 -
Different phone numbers in local listings
We are setting up Google My Business for a client who has multiple locations around the country. They use different phone numbers to track enquiries from different sources - Yell, Google+, Direct Web Traffic, PPC etc. Therefore the phone numbers can be different between Google My Business and local listings. How much does/would this affect the Local listing? It may appear that Google is penalising for businesses try to understand their customers and where they come from!
Local Listings | | Astute-Media0 -
Site links mutually exclusive with Google+ Business?
Hey all! I've been looking at the search results for our company name (Angelsmith). Looking at our listing, our search result has title, authorship, ties in with Google+, reviews, link to map, plus the big sidebar Google+ Business result with map, logo, directions, hours, etc. Our site is well-indexed, we're using a sitemap, etc. but I notice we do not have any sitelinks under our result. And come to think of it, I can't remember seeing any search results that have authorship and Google+ listings on it AS WELL AS a nice set of sitelinks underneath. So I'm wondering: are Google+ Business and sitelinks mutually exclusive? How about authorship and sitelinks? Do we have any control over which get displayed on search results? Thanks in advance, --eric
Local Listings | | EricOliver0