Is it a good idea to have campanion site?
-
I am just thinking to start a companion site, do you think its a good idea to have this sort of site. As i believe it may be the good source to get good referral traffic from this site.
-
I'm going to assume you're talking about another, smaller website in the same industry. We call these "satellite" websites and, generally speaking, they're not a good idea. As Bryan Leo mentioned below, there are some exceptions to the rule but without knowing more about what you're trying to do I would have to answer "no". Like Martjin said, it would be better to increase your efforts on your main site than to spread them across multiple sites in the same niche.
-
Hi Ikkie,
If you mean a companion site, then I would say it depends on what content you plan to host on it and how that content will not only differ from your main site, but how it'll add to it.
If you mean a campaign site, then I'd say so long as the campaign is strong and you're doing a lot with social media to promote it, then I can't see it being a bad idea.
I hope that helps, and if not, please provide more details so we can help you out as best as possible.
-
As far as I could know based on your description I'd like to know if there also is a main site. If there is why not do all your campaigns and content performance over there so you would fully benefit from doing everything over there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can anyone recommend a good reliable blogging platform for a small to medium sized manufacturing and services company?
I've been asked by my manager to investigate the best blogging platform for our company website. On a recent CIM course it ways suggested that Wordpress is not necessarily reliable. Could anyone advise? The blog is required to provide a space for current industry news, casestudies etc. It is also envisaged that the blog will allow comments. I've only got good things to say about Wordpress, but have only used the platform for my own small SEO company.
Content Development | | Catherine_Selectaglaze1 -
A good content calendar/organizer suggestion?
Does anyone have a good content calendar/organizer/software/etc to help plan delivering and pushing out content? I haven't ever used anything other than an actual calendar, and that doesn't seem to help all that much. Is there anything better out there? Any suggestions would be fantastic! Much appreciated, Ruben
Content Development | | KempRugeLawGroup0 -
Content marketing ideas from the Moz community?
I want to borrow you ideas/experience. I have a page that is ranking #7 in New Zealand. It's the most profitable course I sell. I want to support it with related articles/posts to potentially help it rank better. **I'd love some ideas. ** Page: http://www.bringyourownlaptop.co.nz/web-design-courses.html
Content Development | | danlovesadobe
Keyword: Web Design Courses.0 -
I work on a uk decorating website with five of our own bloggers all of which reside on the home page of the website on their own separete blogging urls as sub domains - is this a good idea or would google not like this from an seo point of view?
Should blogs that are part of an overall content site be on separate sites and link in or is it ok to promote them as content on the home page of the site and take users off to their own url to view the site. Is this good practise for seo?
Content Development | | Pday0 -
Should a business blog be on a separate site or on the ecommerce site itself?
Hey there. I'm a new Pro member and this will be my first question on the Q&A. Thanks in advance for your responses. I'm the owner of an ecommerce site that sells custom candles. www.prometheancandle.com in case anyone wants to take a peak. I've become somewhat of an expert on all-things-candles over the past 4 years and I am thinking about starting a candle related blog. My question is this. Should I build this blog on the ecommerce site itself, say @ www.prometheancandle.com/blog.php, or should I devote a separate site to answering candle related question, history of candles, etc? At first, I was thinking that the blog should remain on the ecommerce site so readers would have easy access to the shop to be able to purchase products. But then it occurred to me that people who may be interested in reading up on candle history, candle making, meditation & candles, etc., may not want to go to an obviously ecommerce site to do that. I know Google values informational sites more than ecommerce sites (at least I think they do), so that encourages me to lean towards the separate site. Well, I may have just answered this question myself, but I'd definitely be interested to hear feedback and opinions. Thanks so much guys and I look forward to hearing from you.
Content Development | | Devynn0 -
Same article published to 3 different client owned sites
My client is publishing their own articles simultaneously on three sites, sites which they own. What can and should they be doing to ensure the get maximum exposure without penalty?
Content Development | | DonnaDuncan0 -
How to organize content for ecommerce site
Hello, We've decided to create 24 articles of content for our ecommerce site, everything from an FAQ to history of the products to 10 articles on the top 10 products. Really useful to the user. How do you suggest that we make our content visible to the users? We could put a nice button on our right banner that says "Extensive Help Session" or we could put a banner on our home page or we could make it a tab at the top of the screen. We could additionally make a well organized footer with links to the articles. Or we could do all of those but that might be overkill. What do you suggest?
Content Development | | BobGW0