KML Markup language

[Baptist_Health_Kentucky]

I had a question about KML Markup language. Do you know if this is still helpful for local search purposes? Or does it hold little value these days?

[MiriamEllis]

Hey Kevin!

Back in 2012 when Google stopped supporting Geo Sitemaps, they made a point of explaining that they were still supporting KML files. See:

http://blumenthals.com/blog/2012/03/28/google-still-supporting-kml-files-but-not-the-use-of-geo-sitemaps/

and

https://developers.google.com/maps/support/kmlmaps

However, as Patrick mentions, Schema has become much more the markup of choice in the past few years.

[PatrickDelehanty]

Hi there

I imagine so, as Google still has pretty comprehensive resources dedicated to it. I will say that, based on the possible benefits and major search engines utilizing it, that Schema markup is more lucrative in my opinion for local SEO. In fact, you will find that most local SEO articles mention utilizing and implementing Schema where possible.

This is just my opinion, I like Schema and see it mentioned absolutely everywhere when it come to local SEO, but that doesn't mean that KML isn't recognized or worthwhile, especially with Google's resources - but honestly, would they tell you either way?

Hope this helps! Good luck!