How to use Social backlinks in SEO.
-
Do you integrate Social backlinks into your SEO? If so please describe how you use Social backlinks in your SEO.
-
Hi there
I am going to echo Martijn's question here - it's kind of hard to follow what you mean.
For me, making sure information on your social profiles are up to date, correct, and verified helps search engines connect information back to your brand's online presence.
If you want to track the performance of your social platforms you can take a look at Social Analytics, tagged URLs for posts, Buzzsumo for performance and competitor research, and Followerwonk for Twitter analytics.
I would also make sure you learn more about Facebook Insights and Google+ Insights so you can learn more about your performance on those platforms.
Again, you're not using social for link building, you're using social to build brand awareness and engage directly with your target audience. You're humanizing your brand.
Hope this helps a bit! Good luck!
-
What exactly do you mean with social backlinks? Social is obviously a part of our 'link building' but more to get more attention to our posts hoping that they'll start linking to it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Indexed Images: Website Vs Social Media
I use Pinterest, Twitter and Instagram to post images that are already featured on my website. I have been following a routine of uploading the images to these social media platforms only after I can see Google has indexed the image from my original site. My website is ecommerce and the product images drive sales more than any other factor. The thinking behind my method was that when these images are posted on Pinterest, Twitter and the various Instagram crawler sites (I realise Instagram images aren’t indexed directly), Google would recognise that the image was already attributed to my website. The ‘duplicate’ image would not therefore be indexed and the originally uploaded website image would remain in ‘Google Images’. After completing various searches and reviewing other Q&A’s on Moz, it seems as though this is in no way guaranteed and images reposted on social media platforms may still replace the already indexed image from the website. I am assuming this is because Google views these platforms as more authoritative than mine. I usually change the image by adding logos, text, backgrounds, borders etc before posting on Pinterest and this seems to have worked most of the time (both the original and ‘amended for Pinterest’ versions are often indexed) but images posted on other platforms are usually identical. Does it make sense to continue with my method or am I shooting myself in the foot by reposting these images on social media at all? I obviously want customers searching for products, who then click on an image, to be directed to my site rather than one of my social media pages or worse, an image reposting site. Additionally, If I post images on social media before they are uploaded to my website (for example to tease a product launch), would Google likely class these images as the ‘original’ and therefore be less likely to index the website version of the image once it is uploaded? Any thoughts are appreciated.
Social Media | | g3mmab2 -
Social Trending
Hey, Just wondering what tools people recommend for finding out trending content on social media? Thanks
Social Media | | wearehappymedia1 -
Does Social Media hold value with SEO? If so then how?
Hey So I've been doing some research and it looks like theres a "human authority" and a "Page authority". I dont know if it is still relevant or if it has all changed because of Panda. Does social media still hold any SEO value? Do social media platforms like Pinterest and Youtube and twitter drive any valuable Anchor texts to your domain boostin your domain's authority or the page that it is linking to's authority?
Social Media | | rpaiva1 -
My social Metrics aren't popping up in OSE
Haven't been able to see them for the last few Mozscapes. Any ideas? I did email MOZ and it was suggested I try here. Cheers! George
Social Media | | Theskimonster0 -
Social Management Software
Hi all Just wondering, what service do you use to manage multiple social profiles ( in excess of 50). Curious as we have used http://commun.it for twitter accounts, but gets tedious as we need to log in on several different accounts, although great service Also use Hootsuite but reporting is terrible ... Really looking for some platform that offers lots of account management, building networks while offers decent reporting. And preferably some platform that expands beyond Twitter and FB only Thanks in advance John
Social Media | | Johnny4B0 -
UK Social Media Training
Anyone recommend a good mid level social media training company in the UK. Ideally would want on site training for about six people. We are based in Salisbury in Wiltshire. Thanks in advance.
Social Media | | highwayfive0 -
How to best promote this content via social media to gain backlinks
I have created this content http://www.musicliveuk.com/live-music/the-worst-function-bands-and-wedding-bands-ever in order to promote it via social media. Ideally I want it to be shared across the web in order to gain backlinks. My question is how can I best do this? I know I can post it on twitter, facebook, google plus etc... but is that it? I'm new to social media and don't really understand how to use it to good effect. By posting it on social networking sites am I risking people copying the content and duplicate content penalties? Any help would be much appreciated!
Social Media | | SamCUK0 -
Pintrest and SEO
Can a company benefit from Pinrest? and if so what type of Company? I know that some companies can for example, if I sold hair supplies and I placed images of hair styles when a user clicks on my picture it directs them to my site which is relevant I know they will likely interact, However if I offer a service like an SEO service, can Pintrest hurt my SEO efforts by creating a higher bounce rate. Someone clicks on my picture or repins it when they get to my site they lose interest. Does this influence my results for better or worse? and I know that Pintrest is nofollow, so I don't expect to get any link juice from an image link.
Social Media | | SEODinosaur0