SEO value of article title content?
-
I work for an online theater news publisher. Our article page titles include various pieces of data: the title, publication date, article category, and our domain name (theatermania.com).
Are all of these valuable from an SEO standpoint? My sense it'd be cleaner to just show the title (and nothing more) on a SERP. But we'll certainly keep whatever helps us with rankings.
-
Hi there
I would take a look at the best practices for title tags. Your title tag should be a mix of what users are actually searching for and editorial language for click throughs.
Personally, I would just include the title, category (only if it adds value), and brand. You can include the date in the article itself. Just be mindful of length.
Can you give examples of the categories? Let me know.
Hope this helps a bit! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it good practice to use "SAVE $1000's" in SEO titles and Meta Descriptions?
Our company sells a product system that will permanently waterproof almost anything. We market it as a DIY system. I am working on SEO titles and descriptions. This topic came up for discussion, if using "SAVE $1000's.." would help or hurt. We are trying to create an effective call to action, but we are wondering if search engines see it as click bait. Can you
Intermediate & Advanced SEO | | tyler.louth0 -
Does collapsing content impact Google SEO signals?
Recently I have been promoting custom long form content development for major brand clients. For UX reasons we collapse the content so only 2-3 sentences of the first paragraph are visible. However there is a "read more" link that expands the entire content piece.
Intermediate & Advanced SEO | | RosemaryB
I have believed that the searchbots would have no problem crawling, indexing and applying a positive SEO signal for this content. However I'm starting to wonder. Is there any evidence that the Google search algorithm could possible discount or even ignore collapsed content?1 -
Any SEO value in gTLD redirect?
So, my client is thinking of purchasing several gTLDs with second level keywords important to us. Stuff like this...we don't want .popsicles, just the domain with the second level keyword. Those cost anywhere from $20-30 right now: grape.popsicles cherry.popsicles rocket.popsicles companyname.popsicles The thinking is that it's best to be defensive, not let a competitor get the gTLD with our name in it (agreed) and not let them capitalize on a keyword-rich gTLD (hmm). The theory was that we or a competitor could buy this gTLD and redirect it to our relevant page for, say, cherry popsicles. They wonder if that would help that gTLD page rank well - and sort of work in lieu of AdWords for pages that are not ranking well. I don't think this will work. A redirected page shouldn't rank better that the page it links to...unless Google gave it points for Exact Match in the URL. Do you think they will -- does Google grade any part of a URL that redirects? Viewing this video from Matt Cutts, I surmise that a gTLD would be ranked like any other page -- if its content, inbound links, etc. support a high DA, well, ok then, you get graded like every domain. In the case of a redirect, the page would not be indexed as a standalone so that is a moot point, right? So, any competitor buying a gTLD with the hopes of ranking well against us would have to build up pagerank in that new domain...and for our purposes I see that being hugely difficult for anyone - even us. Still, a defensive purchase of some of these might not be a bad idea since it's a fairly low cost investment. Other thoughts?
Intermediate & Advanced SEO | | Jen_Floyd0 -
Retaining SEO value when changing the shopping cart software
I am looking into purchasing an existing ecommerce site with high SEO rankings. However, the site is old and beyond outdated. The shopping cart would need to be updated (say, to Magento). However, an updated shopping cart will force a change in the URLs (from example.com/category.asp to example.com/category). Will the SEO value be lost? Does anyone have any experience with this issue? There is a significant amount of money for me at stake so I would really appreciate to hear your experiences in this matter.
Intermediate & Advanced SEO | | Ywsw0 -
Technical Automated Content - Indexing & Value
One of my clients provides some Financial Analysis tools, which generate automated content on a daily basis for a set of financial derivatives. Basically they try to estimate through technical means weather a particular share price is going up or down, during the day as well as their support and resistance levels. These tools are fairly popular with the visitors, however I'm not sure on the 'quality' of the content from a Google Perspective. They keep an archive of these tools which tally up to nearly a 100 thousand pages, what bothers me particularly is that the content in between each of these varies only slightly. Textually there are maybe up to 10-20 different phrases which describe the move for the day, however the page structure is otherwise similar, except for the Values which are thought to be reached on a daily basis. They believe that it could be useful for users to be able to access back-dated information to be able to see what happened in the past. The main issue is however that there is currently no back-links at all to any of these pages and I assume Google could deem these to be 'shallow' provide little content which as time passes become irrelevant. And I'm not sure if this could cause a duplicate content issue; however they already add a Date in the Title Tags, and in the content to differentiate. I am not sure how I should handle these pages; is it possible to have Google prioritize the 'daily' published one. Say If I published one today; if I had to search "Derivative Analysis" I would see the one which is dated today rather then the 'list-view' or any other older analysis.
Intermediate & Advanced SEO | | jonmifsud0 -
Page Titles of Blog
Hi, Should all the page titles of our blogs include a Keyword(s) and\or our website name?
Intermediate & Advanced SEO | | Studio330 -
What are your thoughts on Content Automation?
Hi, I want to ask forum members’ opinion on content automation. And before I raise the eyebrows of many of you with this question, I’d like to state I am creating content and doing SEO for my own website so I’m not looking to cut corners with spammy tactics that could hurt my website from an organic search perspective. The goal is to automate pages in the areas of headings, Meta Titles, Meta Descriptions, and perhaps a paragraph of content. More importantly, I’d like these pages to add value to the users experience so the question is…. How do I go about automating the pages, and more specifically, how is meta title, meta descriptions etc. automated? I’d also like to hear from people that recommend steering clear of any form of content automation. I hope my question isn’t too bit vague and I look forward to hearing from other Mozzers. Regards, Russell in South Africa
Intermediate & Advanced SEO | | Shamima0 -
Blog Duplicate Content
Hi, I have a blog, and like most blogs I have various search options (subject matter, author, archive, etc) which produce the same content via different URLs. Should I implement the rel-canonical tag AND the meta robots tag (noindex, follow) on every page of duplicate blog content, or simply choose one or the other? What's best practice? Thanks Mozzers! Luke
Intermediate & Advanced SEO | | McTaggart0