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  4. Google Analytics showing my Adwords campaign bounce rate at 0%

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Google Analytics showing my Adwords campaign bounce rate at 0%

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  • Crystalline_15
    Crystalline_15 last edited by Jul 6, 2015, 12:26 PM

    I am relatively new to Adwords, and I can't figure out why the Adwords section of Analytics is showing all my site visitors at 0% bounce rate.  Does that mean the account connection is not done right?  Obviously Google ads are not a 0% bounce rate.

    If I can't get that to work, does anyone know how Google ads appear in Traffic?  Is it Direct or Referral?

    I'm sure there's some simple answer I'm just not aware of, I would appreciate anyone's help.

    Thanks!

    1 Reply Last reply Reply Quote 0
    • KaneJamison
      KaneJamison last edited by Jul 24, 2015, 2:04 PM Jul 20, 2015, 6:27 PM

      Hey Crystal, a couple things come to mind in this scenario.

      The first is the obvious stuff like duplicate GA tags, which in my experience cause 100% bounce rates, not 0%, but still could be a possible issue.

      The second is that something on the page is firing that causes a "single-visit but non-bounce session". The article linked earlier by Linda is a good explanation of this, but essentially there are multiple interactions a user can have on their first page of the site that would count as a non-bounce visit. They are:

      • Pageviews (sent via _trackPageview)
      • Events (sent via _trackEvent)
      • Ecommerce Items (sent via _addItem)
      • Ecommerce Transactions (sent via _trackTrans)
      • Social (sent via _trackSocial)
      • User Defined _deprecated, though functional _(sent via _setVar)
      • (Cited from http://www.analytics-ninja.com/blog/2012/06/google-analytics-bounce-rate-demystified.html)

      So, if the developers installed a tag that fired an event when PPC visitors land on the site, for example, that would cause a 0% bounce rate from PPC visitors, even if that user left without viewing another page. Not sure if that's your problem for certain, but it was the first issue that popped into my head. I haven't heard of a remarketing script firing one of these hits but could be the reason.

      1 Reply Last reply Reply Quote 2
      • Crystalline_15
        Crystalline_15 @Linda-Vassily last edited by Jul 20, 2015, 12:13 PM Jul 20, 2015, 12:13 PM

        Do you think it is possible that a GA code and an agency's codes on the same page would be conflicting?  The agency is doing remarketing for us.  (still 0% bounce rates)

        1 Reply Last reply Reply Quote 0
        • Crystalline_15
          Crystalline_15 @JasmineA last edited by Jul 20, 2015, 12:12 PM Jul 20, 2015, 12:12 PM

          Yes, actually.  I had my web dev check out the codes, and there might be an issue with a second tracking code we have on the site for an agency we are working with for remarketing.  I haven't really figured out what to do yet.

          1 Reply Last reply Reply Quote 0
          • JasmineA
            JasmineA last edited by Jul 16, 2015, 4:08 PM Jul 16, 2015, 4:08 PM

            Hey Crystal, how is this going? Are you still seeing 0% bounce rates?

            Crystalline_15 1 Reply Last reply Jul 20, 2015, 12:12 PM Reply Quote 0
            • Linda-Vassily
              Linda-Vassily @Crystalline_15 last edited by Jul 24, 2015, 2:04 PM Jul 6, 2015, 5:03 PM

              Yes, you will have to wait a bit to see if that changes anything. But in the meantime, take a look at the source code of one of the pages that is reporting a zero bounce rate and see if the Analytics code is on the page twice. (Here is an article on bounce rates that has additional information, if that is not the answer.)

              Crystalline_15 1 Reply Last reply Jul 20, 2015, 12:13 PM Reply Quote 2
              • Crystalline_15
                Crystalline_15 @Linda-Vassily last edited by Jul 6, 2015, 4:46 PM Jul 6, 2015, 4:46 PM

                Yes, I thought I had.  I went and re-did it.  I also added columns into my Adwords for analytics. It's still showing all my bounce rates as 0%.  I suppose I will wait 24 hours and see if populates differently...

                Linda-Vassily 1 Reply Last reply Jul 6, 2015, 5:03 PM Reply Quote 0
                • Linda-Vassily
                  Linda-Vassily @Crystalline_15 last edited by Jul 6, 2015, 4:19 PM Jul 6, 2015, 4:19 PM

                  Going back a step, have you linked your Adwords and Analytics accounts? Here's how.

                  Crystalline_15 1 Reply Last reply Jul 6, 2015, 4:46 PM Reply Quote 0
                  • Crystalline_15
                    Crystalline_15 @Linda-Vassily last edited by Jul 6, 2015, 4:16 PM Jul 6, 2015, 4:16 PM

                    Thanks for your help!

                    Something must be wrong because my Channels doesn't even have Paid Search listed.  I will look into it more.

                    Linda-Vassily 1 Reply Last reply Jul 6, 2015, 4:19 PM Reply Quote 0
                    • Linda-Vassily
                      Linda-Vassily last edited by Jul 6, 2015, 3:13 PM Jul 6, 2015, 3:12 PM

                      Is your Analytics code present twice on the page? That could do it. And in Google Analytics, the medium for Adwords would be "cpc" or if you look in channels, it is "paid search".

                      Crystalline_15 1 Reply Last reply Jul 6, 2015, 4:16 PM Reply Quote 0
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